The Counter is a build-your-own burger restaurant, allowing customers to customize their burgers and sides. The franchise provides a casual dining experience with a variety of options for creating unique, flavorful meals tailored to individual preferences.
Key Insights
- The Counter began with a vision to offer a customizable dining experience, evolving into a recognized name for quality burgers and a unique customer approach. The business focuses on creating a personalized journey for each guest, allowing for a wide array of ingredient selections and flavor combinations.
- The franchise operates by empowering customers to build their perfect meal from the ground up, fostering a sense of ownership and engagement. This model emphasizes fresh ingredients and a straightforward, yet comprehensive, menu that appeals to diverse palates, making it a popular choice for casual dining.
- Operating within the vibrant fast-casual restaurant sector, the business taps into a market segment known for its growth and consumer preference for quality and customization. This industry segment allows for a strong focus on fresh, flavorful food and an inviting atmosphere that encourages repeat visits.
Franchise Fee and Costs to Open
Exploring the financial picture of The Counter gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $712,133 - $1,983,750, along with a franchise fee of $16,000 - $35,000.
Financial Performance and Revenue
Yearly gross sales of $2,382,740 and estimated earnings of $285,929 - $357,411 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 4.7-6.7 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
The Counter provides new franchisees with comprehensive training and resources. Initial training is a two-week program held at The Counter's corporate headquarters. This comprehensive program covers operational procedures and brand standards. The franchisor also offers ongoing support and access to a network of resources designed to assist franchisees in building their business.
Legal Considerations
Legal considerations for a The Counter franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Navigating a new market involves understanding local dining preferences and existing burger joints. Maintaining consistent quality across ingredients, from buns to produce, requires robust supply chain relationships. Furthermore, managing diverse staff for a build-your-own concept presents ongoing training and operational coordination demands.
Franchise Datasheet
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