TruGreen is a lawn care service offering maintenance for lawns, trees, and shrubs. The franchise provides both chemical and non-chemical treatments to ensure healthy landscapes for homes and businesses.

Key Insights
- TruGreen grew from a fundamental commitment to solving real problems that affected both customers and service providers, developing systematic approaches that improve efficiency, enhance quality, and create positive outcomes for all stakeholders involved in the business relationship.
- Customer communication systems provide regular progress updates, detailed explanations of procedures, and transparent reporting throughout the restoration process, maintaining open dialogue that builds trust and ensures that property owners understand all aspects of the work.
- Economic factors support increased consumer spending on services that improve quality of life and provide convenience, creating growth opportunities for businesses that can deliver value while adapting to changing economic conditions and customer priorities.

Franchise Fee and Costs to Open
Exploring the financial picture of TruGreen gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $82,000 - $192,000, along with a franchise fee of $10,000 - $40,000.
Financial Performance and Revenue
Training and Resources
TruGreen provides comprehensive initial training for its new franchisees. This program offers hands-on learning and operational insights. The initial training, approximately two weeks in length, is typically conducted at TruGreen's corporate headquarters. TruGreen also offers ongoing support and resources designed to assist franchisees in developing their business.
Legal Considerations
Legal considerations for a TruGreen franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
A franchisee may encounter several considerations in the Home & Building Services sector. Navigating a landscape with established local competitors requires strategic differentiation. Managing the day-to-day operational complexities, from scheduling to quality control, demands robust systems. Furthermore, dependence on specific supply chains for materials and equipment introduces potential vulnerabilities that need careful planning and management.
Franchise Datasheet
FAQs
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