The first factor to consider when interested in investing in a Planet Fitness franchise is the financial requirements accompanying this opportunity. The total investment amount to establish a franchise ranges from $1,084,600 to $4,178,000, including a franchise fee of $20,000. Once the store has been built and operations begin, franchisees are expected to pay Planet Fitness’s corporate team a royalty fee of 7% on gross sales. This also includes a marketing fee of 9% on gross sales in exchange for the marketing services provided.
The company is currently not accepting new franchise applications for US investors. However, they are particularly looking for candidates willing to run the business daily and maintain the place open 24 hours. Additionally, they are also searching for applicants willing to invest in a minimum of 3 clubs. That said, the minimum net worth required to own a Planet Fitness franchise is $3,000,000. In addition to this, the candidate must have liquid assets of at least $1,500,000.