Can you open a Chipotle Franchise? Key Takeways (2022)
Written by: Hae-Jung Kim
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Chipotle Mexican Grill, Inc. popularly known as Chipotle, is an American chain of fast-casual restaurants in the US, UK, Canada, Germany, and France. They specialize in bowls, tacos, and Mission burritos that are made to order in front of the customer. The name derives from chipotle, the Nahuatl name for a smoked and dried jalapeño chili pepper.
Chipotle was founded by Steve Ells, who attended the Culinary Institute of America in Hyde Park, NY. In 1993, Ells founded the first Chipotle location in Denver, CO near the University of Denver, using an $85,000 loan from his father. Ells and his father calculated that the store would need to sell 107 burritos per day to be profitable. After a month, the restaurant was selling over 1,000 burritos a day.
The company is currently led by Brian Niccol (Chairman and CEO), Jack Hartung (CFO), Chris Brandt (CMO), Curt Garner (CTO), and Scott Boatwright (Chief Restaurant Officer). Chipotle had 2,750+ locations at the end of 2020.
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What markets does Chipotle operate in?
As of 2018, there were 33 locations outside of the United States with 19 locations in Canada (Ottawa, Toronto, Markham, Vaughan, Mississauga, Oakville, Vancouver), 6 locations in The United Kingdom (London), 6 in France (with 1 in Lyon, and the rest in Paris), and 2 in Germany (Frankfurt).
Is Chipotle Franchised? Can You Open a Chipotle Franchise A franchise is when a business (franchisor) allows a party (franchisee) to acquire its know-how, procedures, processes, trademarks, intellectual property, use of its business…?
Want to open a chipotle franchise but don’t know how? Unfortunately, Chipotle is NOT available for franchising. Almost all of their units are company owned and operated, with a few exceptions. This means that the money stays within the company and does not go to outside franchise operators.
Oftentimes, upper level management is in charge of overseeing the units, and ownership is internal as a result. The following article analyzes Chipotle’s most recent annual report, their 10-K, and examines the financial health and viability of the Chipotle business, their strengths, weaknesses, and their future in the ever changing Food and Beverage industry A particular form or branch of economic or commercial activity. Subindustries are often referred to as categories on Vettedbiz.com.
How much do Chipotle franchise owners make?
2021 Chipotle Average Estimated Franchise Sales: $2,176,363
| Initial investment(estimate) | %Profit margin of average franchise A franchise is when a business (franchisor) allows a party (franchisee) to acquire its know-how, procedures, processes, trademarks, intellectual property, use of its business… sales The total amount in dollars made in the business before expenses are deducted. See also Gross Revenue. | Estimated Profits | Time to recoup investment |
| $1,400,000 | 17% | $369,981 | 6.5 years |
| $1,400,000 | 22% | $478,799 | 5.5 years |
| $1,400,000 | 27% | $587,618 | 4.75 years |
Based on the median sales provided by Chipotle’s franchise locations, at an average of a 22% profit margin it will take around 5.5 years to recoup your investment. This is longer than other franchise opportunities. You may not get a 22% profit margin which would elongate getting a return on your investment.
Many factors affect the sales, costs, and expenses of your Franchised Store. Such as the Franchised Store’s size, geographic location, menu mix, and competition in the marketplace. The presence of other stores; the extent of market penetration and brand awareness that Chipotle stores have attained in your market. Also, the quality of management and service at your Franchised Store are major factors.
How much is a Chipotle Franchise A franchise is when a business (franchisor) allows a party (franchisee) to acquire its know-how, procedures, processes, trademarks, intellectual property, use of its business…?
However…
Is the Chipotle Franchise A franchise is when a business (franchisor) allows a party (franchisee) to acquire its know-how, procedures, processes, trademarks, intellectual property, use of its business… Profit Worth the Franchise Cost?
To assign a valuation multiple for Chipotle franchises, we leverage estimates from DealStats, a database of acquired private company transactions sourced from U.S. business brokers and SEC filings. We reviewed the larger franchise industry A particular form or branch of economic or commercial activity. Subindustries are often referred to as categories on Vettedbiz.com as well as selling price multiples for larger systems where more transaction data is available.
Under $1 Million Net Sales The total amount in dollars made in the business before expenses are deducted. See also Gross Revenue.
- Estimated Selling Price = Net Sales * 0.31
$1 Million – $5 Million Net Sales
- Estimated Selling Price = Net Sales * 0.34
Over $5 Million Net Sales
- Estimated Selling Price = Net Sales * 0.89
When you go to sell a Chipotle franchise based on the median multiple of .34 and net sales estimate in 2021 of $2,176,363, it would sell for $739,963. This is significantly lower than the midpoint investment of $1,400,000.
However, as an owner of multiple Chipotle franchises, you do have the ability to make a profit. Owners in the Food and Beverage Industry with over $5 million in sales have a median multiple of .89. So, if you had 10 Chipotle franchises this would be $2,1763,630 in sales. This would be significantly higher than the initial investment The amount of funds necessary to begin operations of a business or franchise including the first three months of operation. of 14,000,000.
The more franchises you own, the more earning potential you have as private equity firms become interested in your business instead of individual owner-operators.
How has Chipotle performed?
In 2021, Chipotle’s revenue 26.1% to $7.5 billion. Digital sales The total amount in dollars made in the business before expenses are deducted. See also Gross Revenue., which include delivery and customer pick-up, were $3.4 billion for 2021 and represented 45.6% of total revenue compared to 46.2% of total revenue for 2020.
TABLA
The comprehensive income Income, also known as earnings or profits, is money that a person or a business receives in return for working, providing a product or… in 2021 was $651 million, an increase of almost 100% from 2019 when it made $351 million. This is a strong sign for the franchisor and its growth as a company.
What are the Risk Factors for Chipotle Franchises?
COVID-19: The pandemic has affected and will continue to have an impact on the sales The total amount in dollars made in the business before expenses are deducted. See also Gross Revenue. of Chipotle locations. During the peak of the pandemic in 2020, and subsequent resurgences of the virus, government restrictions forced Chipotle to close some restaurants and dining rooms, and offer only takeout and delivery. The pandemic also forced the imposition of social distancing, requiring proof of vaccinations, and enforcing the wearing of face coverings. In addition, the pandemic requires difficult decisions about COVID-19 protective measures, such as
requiring employees and guests to be vaccinated and/or wear face coverings, impacting the Chipotle brand, employee satisfaction, hiring and retention, and the willingness of guests to frequent their restaurants.
Human Capital: The company relies on its restaurant-level employees to consistently provide high-quality food and positive experiences to our guests. In addition, their ability to continue to open new restaurants depends on the recruiting, training, and retaining of employees to manage and work in restaurants. The market for qualified talent continues to be competitive and we must provide increasingly competitive wages, benefits, and workplace conditions to retain qualified employees. In addition, the great resignation has impacted the business heavily and will continue to do so.
The delivery business: In 2021, 45.6% of Chipotle’s total revenue was derived from digital orders, which includes delivery and customer pickup in-restaurant and through their “Chipotlanes”. Approximately 21.5% of the 2021 total revenue consisted of delivery orders for which they are reliant on third-party delivery companies. The ordering and payment platforms used by the third parties, or the mobile app or online ordering system could be interrupted by technological failures, user errors, cyber-attacks, or other factors, which could adversely impact sales.
Those are some of the major risk factors for Chipotle that also extend to the Food and Delivery business.
Estimated Chipotle Franchise A franchise is when a business (franchisor) allows a party (franchisee) to acquire its know-how, procedures, processes, trademarks, intellectual property, use of its business… Cost
| Expenditures | Estimated Amount or Estimated Low-High Range | Method of Payment | When Payable | To Whom Paid |
|---|---|---|---|---|
| Chipotle Franchise Fee (if they franchised) | $20,000 to $25,000 | Cash | In full on signing the Franchise Agreement | Them |
| Real Estate Purchase or Lease | (may vary substantially based upon the location) | As arranged | As arranged | Seller or landlord |
| Site Preparation and Completion Costs | $150,000 to $400,000 | As arranged | As scheduled | Contractors |
| Construction Costs | $550,000 to $700,000 | As arranged | As scheduled | Contractors |
| Operating Equipment | $150,000 to $160,000 | As arranged | As arranged | Suppliers |
| Furniture, Fixtures and Decor | $ 25,000 to $35,000 | As arranged | As arranged | Suppliers |
| Signage and Installation | $25,000 to $45,000 | As arranged | As arranged | Manufacturers and installers |
| Point of Sale System | $40,000 to $55,000 | As arranged | As arranged | Suppliers |
| Initial Inventory The value of the total finished and unfinished goods and materials the business holds for future sale. | $15,000 to $22,000 | As arranged | As arranged | Suppliers |
| Grand Opening Marketing | $8,000 to $12,000 | As incurred | As arranged | Suppliers |
| Pre-Opening Training (Travel and Living Expenses) | $32,000 to $45,000 | As incurred | Before opening | Suppliers |
| Miscellaneous Opening Costs | $20,000 to $65,000 | As incurred | As arranged | Governmental authorities, providers, and other third parties |
| Additional Funds AFN = Projected increase in assets spontaneous increase in liabilities any increase in retained earnings Known as AFN or additional funds needed It is… | $25,000 to $35,000 | As incurred | As arranged | Various suppliers and providers |
| TOTAL ESTIMATED INITIAL INVESTMENT (without real estate costs) | $1,060,000 to $1,599,000 |
Chipotle Restaurant Key Takeaways from Income Statement One of the major financial statements focused on a business’s revenues and expenses in a particular period. It is also known as the profit…
Surprisingly, the net income Income, also known as earnings or profits, is money that a person or a business receives in return for working, providing a product or… for 2020 actually increased from the previous year, despite the economic hardships brought about by the COVID-19 pandemic, increasing by about $5 million from $350,158,000 in 2019 to $355,766,000 in 2020. The majority of their revenue comes from sale of food and beverage products, but they also experienced a large increase in revenue from delivery service revenue, making more than double from this avenue than in 2019.
Chipotle Cash Flow The net profit before taxes plus payments to the owner(s), interest, and depreciation of assets. Statement Insights
The cash flow statement is considered the most important document out of the three financial statements The financial statements are documents with information on the business activities and financial performance of companies. There are 2 types of financial statements. 1-Private… because it is supposed to give the most accurate overview of a company’s financial health. Companies can go to great lengths to manipulate their earnings Total earnings received by a business based on the U.S. Income Tax Return. The financial numbers of these earnings depend on the type of…, but the amount of cash it has demonstrates its true ability to meet expenses and repay investors. Chipotle holds a significant amount of cash, which increased from the previous fiscal year (2019). By the end of 2020, they held over $600 million in cash, about a $100 million increase from the previous year.
What are alternatives to a Chipotle Franchise?
While you cannot start a Chipolte Franchise A franchise is when a business (franchisor) allows a party (franchisee) to acquire its know-how, procedures, processes, trademarks, intellectual property, use of its business…, there are some alternatives you might want to consider. They operate in the same general industry A particular form or branch of economic or commercial activity. Subindustries are often referred to as categories on Vettedbiz.com as Chipotle and offer franchises
- Qdoba Mexican Eats is a fast-casual Mexican-themed restaurant. Qdoba offers a wide variety of menu options that range from burritos to Tacos and Quesadillas. All menu items are made to order and are in a tiered pricing structure giving customers flexibility. Most Qdoba locations also offer catering services, which helps expand revenue streams. Customers can also place online mobile ordering through the corporate-operated App and website.
Qdoba is a subsidiary company of Quidditch Acquisition, a Delaware Corporation, that acquires and operates restaurant chains. The Qdoba directors are from a variety of investors and food service professionals. Anthony Miller and Partner Robert Hauser first started Qdoba in 1995 in Denver Colorado. Miller was a financial professional at Merrill Lynch and Hauser was in culinary school. They pooled their resources together to start Zuma Fresh Mexican Grill, which later turned into the Qdoba.
Today, Andrew Jhawar serves as the Chairman of the Board and is a Senior Partner at Apollo Management. He has also served in pivotal roles in other major companies such as Michaels. At the end of 2021, Qdoba had a total of 739 outlets. 333 of these locations are corporate-owned, and 406 are franchises.
Qdoba itself charges a 5% royalty fee, 1.25% marketing fee, and 1.75% local marketing fee. This means that Qdoba’s primary fees are on par with industry A particular form or branch of economic or commercial activity. Subindustries are often referred to as categories on Vettedbiz.com trends. To open a Qdoba location you must expect to pay between $252,800 to $816,700 for a non-traditional and $476,800 to $1,096,700 for a traditional. By comparison, the leading competitor Chipotle, which does not franchise A franchise is when a business (franchisor) allows a party (franchisee) to acquire its know-how, procedures, processes, trademarks, intellectual property, use of its business…, would cost between $800,000 to $2,000,000 if you were to open a franchise. Additionally, Chipotle makes the Mexican fast-casual space very competitive.
While Qdoba is less expensive to open than leading competitor Chipotle it is one of the more expensive Mexican-themed restaurant franchises. Rusty Taco, a smaller chain, costs between $532,000 – $897,000 to open. Meanwhile, Taco Bell, another national competitor, costs between $253,000 – $590,0000 to open. Qdoba, while an expensive franchise, has national brand recognition and is still fairly priced within Food and Beverage.
Based on our analysis, a Qdoba restaurant will take between 4 and 6 years to recover the initial investment The amount of funds necessary to begin operations of a business or franchise including the first three months of operation. with just the profits.
Qdoba Mexican eats while an expensive franchise is an excellent investment opportunity. It competes in a tight space, but already has national distribution and brand recognition. The company itself operates over several hundred locations allowing them to provide the necessary experience to get off the ground.
- Rusty Taco is an American-based chain of fast-food restaurants originating in Atlanta, Georgia in 1962. It was founded by Rusty Fenton and his wife, Denise Fenton. Rusty Taco is a subsidiary of Inspire Brands. The chain serves a variety of Mexican-inspired foods, including tacos, burritos, nachos, and desserts. As of 2022, there are 37 restaurants in nine states.
Inspire Brands is an American holding company and the owner and franchisor of the Arby’s, Buffalo Wild Wings, Sonic Drive-In, Jimmy John’s, Rusty Taco, Mister Donut, Dunkin’ Donuts, and Baskin-Robbins restaurant chains.
Prospective franchisees must have a minimum of $500,000 in liquid capital and a net worth Value of all the non-financial and financial assets of a business buyer. There is usually a minimum net worth requirement to qualify as a… of at least $1,000,000. Rusty charges a 6% royalty fee and a 2% marketing fee. This means that Rusty’s primary fees are on par with industry A particular form or branch of economic or commercial activity. Subindustries are often referred to as categories on Vettedbiz.com trends. To open a Rusty Tacos location you must expect to pay between $532,000 and $897,000. Keep in mind that you should also allocate additional funds AFN = Projected increase in assets spontaneous increase in liabilities any increase in retained earnings Known as AFN or additional funds needed It is… to live off of while the Rusty Taco business ramps up. This can take as little as 6 months to over 2 years depending on the franchise A franchise is when a business (franchisor) allows a party (franchisee) to acquire its know-how, procedures, processes, trademarks, intellectual property, use of its business… opportunity. You should speak to at least 5 Rusty Taco franchisees to understand the true cost of opening the franchise and how long it takes to 1) start a Rusty Taco business 2) pass break even 3) hit significant income Income, also known as earnings or profits, is money that a person or a business receives in return for working, providing a product or….
Being a relatively newer player wanting to expand aggressively, Rusty Tacos is offering incentives: “With our new development incentives, opening your first store in 2023 will get you 0% royalty for the first 12 months and additional royalty discounts through the 3rd year: 2% year 2, 4% year 3, 5% for the remainder. You will get 0% for 6 additional months if you beat your development commitment opening date by at least 3 months. We are also offering 2 years of discounted royalty fees for opening in 2023–2025: 1% year 1, 2% year 2, 4% year 3, and 5% for the remainder.”
Based on our analysis, it would take around 6 to 8 years to recover the initial investment The amount of funds necessary to begin operations of a business or franchise including the first three months of operation. of a Rusty Tacos franchised location if the average revenue of $1,099,722 gives a profit of 15%. This includes 2.5 years for the franchise to get set up and start reaching its full potential.
The net unit growth rate The Growth Rate is the percentage change of total franchise units from one year to the next. A higher Growth Rate signifies an expanding… for Rusty Taco over the past 3 years is 88%. Over the last year we have data for, Rusty Taco had a net unit growth rate of 20%.
Overall, Rusty Taco is still in the initial stages of ex[anding. However, it is supported by its parent Inspire Brands heavily and with an extensive portfolio of brands, the parent might want to rapidly expand Rusty Tacos.
- Moe’s Southwest Grill is also a big competitor for Chipotle. Moe’s Southwest Grill, referred to informally as Moe’s, is an American fast-casual restaurant franchise chain founded in Atlanta, GA, in 2000. The name “Moe’s” originates as an acronym for “Musicians, Outlaws and Entertainers.” Moe’s is a part of Focus Brands – the company that also operates and franchises Schlotzsky’s, Carvel, Cinnabon, McAlister’s Deli, Jamba, and Auntie Anne’s.
Moe’s offers items on its menu, including burritos, tacos, quesadillas, nachos, salads, stacks, burrito bowls, and house-made seasonal salsas. Ingredients can be altered from the standard entree for customization. Every order comes with chips and salsa on the side.
The minimum investment amount required to open a Moe’s Southwest Grill franchise A franchise is when a business (franchisor) allows a party (franchisee) to acquire its know-how, procedures, processes, trademarks, intellectual property, use of its business… is $474,900 and can go all the way up to $1,109,840. Moe’s has seen a decline in locations in both 2020 and 2021. Between 2019 and 2021, Moe’s saw 8% of its outlets close with 41 and 22 closing in 2020 and 2021, respectively. The total number of Moe’s outlets is now 659, including one company-owned location.
The median Moe’s location made $1,015,559 in sales The total amount in dollars made in the business before expenses are deducted. See also Gross Revenue. in 2021. This is very comparable to other players in the same industry A particular form or branch of economic or commercial activity. Subindustries are often referred to as categories on Vettedbiz.com. The midpoint investment for a Moe’s location is around $792,500. At a 15% profit margin, it will take around 9 years to recover your initial investment The amount of funds necessary to begin operations of a business or franchise including the first three months of operation.. This is longer than other franchise opportunities.
Based on the median multiple of 0.34, if you try to sell your Moe’s location, you can expect it to be valued at around $345,290. This is almost half of your initial investment. However, as an operator of multiple franchises, you have the opportunity to make a profit. However, as an owner of multiple Moe’s franchises, you do have the ability to make a profit. Owners in the Food and Beverage Industry with over $5 million in sales have a median multiple of .86. So, if you had 5 Moe’s franchises this would be $5,077,795 in sales. This is around $1 million more than your initial investment of $3,962,500.
Moe’s is competitive but the huge loss in the number of franchises is a worrying sign. We recommend speaking to existing Moe’s franchise owners before entering into business with them.
- Taco Bell opened its first store in Downey, California in 1962 after its founder, Glen Bell, sold his former Taco store to his existing business partners. After having seen the success a business could make in selling tacos as the pilot dish on their menu, Bell decided to seek a larger challenge and instead developed the business model in place across all stores to this day that involves serving a variety of Mexican and Tex-Mex foods such as tacos, burritos, and nachos.
Franchising began two years after Bell opened his first Taco Bell store when Kermit Becky – a retired L.A. policeman – opened his own Taco Bell in Torrance, CA. Today, Taco Bell is now a subsidiary of Yum! Brands —an American fast-food corporation that owns other famous franchises like Pizza Hut and KFC.— and has over 6,800 franchised stores in the US and another 500 in international markets. Taco Bell is currently headquartered in Irvine, California, and is run by its CEO Mark King who previously served as the president of Adidas North America and CEO of TaylorMade.
Taco Bell Franchisor, or TBF, has been franchising units since 1964, making them one of the oldest franchises in the United States.
The origins of Taco Bell can be traced back to its founder Glen Bell. He opened his own hot dog stand in 1948. After seeing long lines at a neighboring Mexican restaurant, he was inspired to learn how to make tacos for himself. And after undergoing several name changes, he settled on Taco Bell. Today, the headquarters of Taco Bell is found in Irvine, California, and its current standing CEO is Mark King.
The Taco Bell franchise A franchise is when a business (franchisor) allows a party (franchisee) to acquire its know-how, procedures, processes, trademarks, intellectual property, use of its business… remains a profitable When the earnings in a given period of time is more than the expenses in a business. business. Although they have revealed limited financial information, from what has been released Taco Bell has remarkably low costs and expenses. However, this does NOT necessarily mean that the financial success of Taco Bell is true for individual franchises. In fact, because Taco Bell does not allow financial representations to be made regarding the performances of individual franchises, it cannot be known for sure how well franchisees will do with an investment in a Taco Bell establishment.
Although Taco Bell may have a relatively high net income Income, also known as earnings or profits, is money that a person or a business receives in return for working, providing a product or…, much of its income is not liquid, as shown in its cash flow The net profit before taxes plus payments to the owner(s), interest, and depreciation of assets. statement. As a matter of fact, the $467 million that Taco Bell ended up with as net income amounts to about $34 million in cash.
There are both pros and cons to investing in a Taco Bell franchise. Taco Bell as a corporation is a profitable business, but it is unclear if this profitability extends to individual franchise units. After all, the lack of detail in their financial statements The financial statements are documents with information on the business activities and financial performance of companies. There are 2 types of financial statements. 1-Private… means that the only visible source Based on Business Listings, Vetted Biz requires Businesses for Sale to share financial information on sales and earnings through credible sources, including but not… of revenue is from franchise and license fees (along with affiliate It might mean: 1-An affiliate-own business: Is a type of business where the main company owns less than 50+% of the other companies. It’s… royalty fees), and combined with the fact that Taco Bell has rather high royalty rates could be a negative sign for potential franchisees.
However, at the same time, Taco Bell has shown significant growth in the number of franchised units. They are opening significantly more stores than closing them down, which could point to a sustainable business model. However, it is important to note that this is only true for traditional, free-standing Taco Bell units — for Taco Bell Express franchises the number of units has actually been decreasing.
Conclusion
While Chipotle might not offer franchises itself, it is clear to see that it is a strong player in the industry A particular form or branch of economic or commercial activity. Subindustries are often referred to as categories on Vettedbiz.com with a very high value. You might be interested in any of the other franchises listed above. If not, make sure to also check out other businesses offered on Vetted Having put someone or something through a careful examination. At Vetted Biz, we put franchises and businesses through a careful examination and benchmarking of… Biz and in the Food and Beverage Industry.
