What Is Shaq’s Net Worth? (2025)

Did you know that Shaq is one of the most prolific franchise entrepreneurs in the U.S.?

Shaquille O’Neal, better known as “Shaq,” was known as one of the most dominant players in NBA history. Yet post-retirement from the NBA he successfully transitioned from the basketball court to business mogul.

Since retiring from the NBA, Shaq has built an impressive business empire, proving that his talents extend far beyond sports. From fast food franchises to tech investments and entertainment ventures, O’Neal has strategically diversified his portfolio. His ability to leverage his celebrity status, paired with savvy business acumen, has made him a force to be reckoned with in the business world. In this article, we’ll explore the wide range of brands and businesses that Shaquille O’Neal owns or has invested in, showcasing how he became one of the most successful athlete-entrepreneurs.

What franchises does Shaq own?

Shaquille O’Neal has built an impressive portfolio of franchise investments, demonstrating his ability to turn beloved brands into profitable ventures. Let’s explore some of his standout franchise investments:

• Papa John’s Shaq owns Papa John’s restaurants, nine franchises, and although he’s stepping down from his role on the board of directors, his impact on the brand has been significant. When the company faced a major PR crisis, Shaq stepped in as both an investor and public figure, helping to restore its reputation. His involvement brought a fresh and positive image to the pizza chain, making him an essential part of its turnaround story.
• Auntie Anne’s Shaq once owned 17 Auntie Anne’s franchises, but he eventually decided to sell them. His reason for exiting the pretzel business was surprisingly candid—he famously remarked, “Black people don’t like pretzels that much.” This humorous, yet straightforward explanation reflects Shaq’s pragmatic approach to his investments. If something doesn’t resonate with him or his community, he’s not afraid to move on, even from a successful venture.
• Five Guys At one point, Shaq was heavily invested in Five Guys, owning over 150 restaurants! He eventually sold his stake in the burger chain, but this was one of his most significant franchise ventures. His decision to exit the business didn’t lessen the impact of his involvement—owning such a large number of locations solidified his reputation as a major franchise investor.
• 24-Hour Fitness Shaq’s investment in 24-Hour Fitness centers was a natural fit for someone who understands the importance of health and fitness. He owns several locations, and with his influence helping make fitness accessible to people at all hours of the day. For Shaq, this investment isn’t just about business; it’s personal, and he remains committed to promoting wellness.
• Krispy Kreme Shaq’s love for Krispy Kreme is no secret. He owns a few krispy kreme franchise locations and is constantly trying to own more. His enthusiasm for the brand goes beyond just ownership—Shaq is a genuine fan of the doughnuts and has even been involved in promoting the brand through social media. He’s always ready to take his relationship with Krispy Kreme to the next level.

Through his strategic investments in these iconic franchises, Shaq continues to show that his business game is as strong as his basketball game once was!

What companies does Shaq own?

Shaquille O’Neal’s business portfolio goes far beyond just franchises, reflecting his keen eye for opportunities across different industries. Here’s a closer look at some of his most exciting ventures:

• Big Chicken Restaurant One of Shaq’s proudest accomplishments is his very own fast-casual restaurant chain, Big Chicken. Since its founding in 2018, Big Chicken Restaurant Shaq has seen explosive growth, boasting a year-over-year unit growth rate of 234%, compared to the industry average of 0%. Even more impressive, the brand has a 3-year failure rate of 0%, while the industry average sits at 10%. This remarkable success can be attributed to Shaq’s involvement, the brand’s unique personality, and its crave-worthy menu. As the chain continues to expand across the U.S., it’s clear that Big Chicken is setting a new standard for fast-casual dining.
• Car Washes In addition to his ventures in food, Shaq has quietly built an empire in the car wash industry. He owns approximately 150 car washes, and this investment has been nothing short of a financial slam dunk. It’s estimated that Shaq has made many millions from these businesses, capitalizing on the consistent demand for car wash services. With minimal operational involvement, car washes offer a steady and reliable income stream, making them a perfect addition to Shaq’s diverse portfolio.
• Nightclubs and Shopping Centers Shaq’s business acumen also extends to real estate, with investments in nightclubs and shopping centers. These ventures further diversify his holdings, giving him a stake in commercial properties that offer long-term financial growth. His involvement in entertainment venues like nightclubs complements his larger-than-life persona, while his shopping center investments position him as a significant player in urban commercial development.

Through ventures like Big Chicken, car washes, and real estate, Shaq has demonstrated his ability to spot winning investments across various industries. His empire continues to grow, reflecting the same kind of success he once achieved on the basketball court.

Which brands and partnerships does Shaq endorse?

Shaquille O’Neal’s business success isn’t just about ownership; his endorsements and strategic partnerships have played a massive role in growing his influence and wealth across various industries. Here’s a deeper look into his key partnerships:

Gold Bond, Icy Hot, The General Insurance

Shaq has become the face of several well-known brands like Gold Bond, Icy Hot, and The General Insurance. His endorsement of Icy Hot, in particular, is one of his most memorable partnerships. As an athlete, Shaq understands the physical demands of sports, making his association with a pain-relief product like Icy Hot a natural fit. His long-running ads for the brand have helped it remain a go-to solution for muscle and joint pain.

Similarly, his partnership with The General Insurance speaks to his down-to-earth appeal. Shaq’s ads for The General emphasize affordable, reliable car insurance, aligning with his image as someone who connects with everyday people. These endorsements are more than just lucrative deals—they represent brands that Shaq genuinely believes in, and his authenticity has helped boost the visibility and trustworthiness of these companies.

Reebok, JC Penney, Forever 21

Through Authentic Brands Group (ABG), Shaquille O’Neal holds significant influence in the retail space. ABG is known for reviving iconic brands, and Shaq has been instrumental in breathing new life into companies like Reebok, JC Penney, and Forever 21. His connection to Reebok is particularly meaningful, given his history as a top NBA athlete who wore the brand during his career. As Reebok seeks to reclaim its position in the sports apparel market, Shaq’s involvement is a perfect match.

Shaq’s stake in JC Penney and Forever 21 demonstrates his broader interest in retail and fashion, especially in steering these brands through challenging times and adapting to the evolving retail landscape. His role with ABG allows him to shape the future of these companies, helping them stay relevant and appealing to modern consumers.

Tech Investments: Google, Apple, Lyft, Ring

Shaquille O’Neal’s business acumen extends beyond endorsements and traditional investments—he’s also been an early investor in some of the biggest names in tech. In 2004, Shaq made early investments in both Google and Apple, long before they became the tech giants they are today. His foresight in backing these companies when they were still on the rise has paid off enormously, contributing significantly to his wealth.

Additionally, Shaq invested in Lyft and Ring, two companies that have transformed transportation and home security, respectively. His involvement in these businesses shows that he not only invests in established brands but also looks to the future, backing innovative startups with high potential. This forward-thinking approach keeps Shaq at the cutting edge of technology and business.

Through his diverse endorsements, retail partnerships, and early tech investments, Shaquille O’Neal has proven himself to be a savvy businessman who knows how to spot winning opportunities. His involvement in these ventures is a key part of what has made him successful long after his days on the basketball court.

Shaq’s Business Philosophy

Shaquille O’Neal approaches business with the same determination and discipline that made him a basketball legend. One of his key strategies is focusing on investments that resonate with his personal values and experiences. As Shaq has often mentioned in interviews, he prefers to invest in businesses that are “fun,” align with his lifestyle, and serve the broader community. Whether it’s food, fitness, or technology, Shaq emphasizes the importance of understanding the product and its potential impact on people’s lives.

A memorable quote from Shaq captures his philosophy well: “If something comes across my desk and I don’t immediately say ‘Wow,’ I’m not doing it.” His business decisions are guided by a gut feeling—an instinct for recognizing both value and potential success. But it’s not just about making money for Shaq. He’s consistently said that he wants to make a positive difference, ensuring that his business ventures contribute to communities in meaningful ways.

Another one of Shaq’s core beliefs is surrounding himself with people smarter than him. He’s often shared how he seeks advice from experts and listens to mentors, knowing that their guidance can help him make better decisions. This humility, combined with his boldness in taking calculated risks, has contributed to his incredible success as an investor.

Conclusion

Shaquille O’Neal’s business portfolio is as diverse as it is impressive, covering everything from fast food franchises and tech investments to retail and real estate. His ability to leverage his fame, combined with smart investment strategies and a focus on community impact, has turned him into a business mogul far beyond his NBA career. Shaq’s story is not only about financial success but also about inspiring others to dream big, work hard, and give back.

As a business leader, Shaq continues to expand his influence, proving that athletes can achieve greatness off the court. His journey serves as a source of inspiration for entrepreneurs, investors, and anyone looking to build a lasting legacy.

Shaquille O’Neal’s commitment to giving back is evident in his philanthropic efforts, particularly through the Shaquille O’Neal Foundation. This organization focuses on creating pathways for underserved youth, ensuring that his success also uplifts others. Through the foundation and his other business ventures, Shaq’s legacy continues to grow, embodying both financial success and a profound impact on society.