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General

Industry

Fitness

Category

Fitness Centers

SBA Identifier

S1323

Year of Founding

1992

Fees

Marketing Fee

2%

Royalty Fee

7%

Franchise Fee

$20,000-$20,000

Investment Range

$937K-$4.56M

Location units

Total U.S. Locations

2050

U.S. Franchised Units

1949

U.S. Corporate Units

101

Headquarters (City)

NH

Other

Item 19 - Franchise Financials

-

Financing Availability

yes

Started Offering Franchises

2003

Issuance of FDD Data

05/14/2021

What to know about Planet Fitness franchise?

Planet Fitness businesses are fitness training facilities offering exercise machines and free weights, fitness training services, tanning services, related services and ancillary goods. We offer for sale Planet Fitness franchises for new locations and for existing fitness facilities that want to convert to a Planet Fitness.

Planet Fitness is based in Hampton, NH. Scroll down to learn more!

How Much Does a Planet Fitness Franchise Cost?

Are you wondering how much is a Planet Fitness franchise? Before starting a Planet Fitness franchise, it is important to know the Planet Fitness franchise fee ($20,000) working capital and other costs required to start the business.

The minimum investment amount required to open a Planet Fitness franchise is $936,600 and can go all the way up to $4,558,000. Keep in mind, you should also allocate additional funds to live off of while the Planet Fitness business ramps up. This can take as little as 6 months to over 2 years depending on the franchise opportunity. You should speak to at least 5 Planet Fitness franchisees to understand the true cost of opening the franchise and how long it takes to: 1) start a Planet Fitness business 2) pass break even 3) hit significant income.

After (and if) you pass the point of earning significant income from your Planet Fitness franchise, there may be enough margin to hire a day-to-day manager and work less hours in the business.

Franchise Net Unit Growth

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Industry Report Request

Download our guide to compare Planet Fitness. Hotels to the Cleaning and Maintenance, Outdoor Maintenance industry.

Franchise Data

Year Start of year Units Opened Units Closed Total End of Year
2018 1421 211 5 1617
2019 1617 239 2 1838
2020 1838 116 2 1949

Additional Details

How much does a Planet Fitness franchise owner make?

Planet Fitness franchise earnings and revenue can vary significantly from one franchisee to another. The Planet Fitness franchise owner profits can be influenced by labor costs, lease rates, hours worked as well as other factors.

Planet Fitness discloses financials at the unit level. In other words, they show how much Planet Fitness franchisees made in the past. Through analyzing this information available in the metrics tab, it can serve as a good basis to further explore the opportunity or not.

At Vetted Biz, we advise you to speak with 5 to 10 franchisees to understand how much money they are making from the Planet Fitness franchise. Roughly 60% of franchises disclose financials and it makes the process easier when filtering potential franchise opportunities like Planet Fitness. Don’t just speak to existing franchisees, call franchisees who have recently left the system and try to find out how much those Planet Fitness owners were making.

Visit the Planet Fitness metrics tab, to explore the financials for this business.

What is the Planet Fitness Franchise Fee?

Owning a Planet Fitness franchise requires a 7% royalty fee and a 2% marketing fee. These two expenses represent the main ongoing costs you can expect to pay the franchisor throughout the franchise relationship.

Keep in mind, there is also an initial Planet Fitness franchise fee of $20,000 that is included in the initial investment amount of $936,600 to $4,558,000. Depending on the franchise agreement you sign, you might have to pay the full franchise fee again if you decide to extend the Planet Fitness franchise relationship. Consult with a licensed franchise attorney to understand exactly what you receive for paying the Planet Fitness franchise fee of $20,000.

Visit the Planet Fitness metrics tab to explore how the franchise, royalty and marketing fees compare to other Fitness franchises. You can also compare these fees for 2,000+ franchises currently offered in the U.S.

When was Planet Fitness founded?

Planet Fitness was founded 30 years ago in 1992. Planet Fitness started offering franchises in 2003. At Vetted Biz, we recommend franchises have 3-5 corporate locations and 5+ years of experience before offering a franchise. There needs to be proof that the business model works and is replicable before offering the franchise to other!

How many Planet Fitness locations are in the U.S.?

As of Issuance of 2021, there were 1949 Planet Fitness locations owned and operated by franchisees across the U.S. There are also 101 corporate locations owned and operated by Planet Fitness. Most Fitness franchises like Planet Fitness have more franchised locations than corporate locations.

How many Planet Fitness franchises opened over the past few years?

Over the prior 3 years we have data for, Planet Fitness has opened 566 outlets throughout the U.S.

Visit the Planet Fitness metrics tab to explore how the openings compare to other Fitness franchises.

How many Planet Fitness franchises closed over the past few years?

Over the prior 3 years we have data for, Planet Fitness has closed 9 outlets throughout the U.S.

Visit the Planet Fitness metrics tab to explore how the closures compare to other Fitnessfranchises.

Is Planet Fitness growing? Are they opening more locations than they are closing?

The net unit growth rate for Planet Fitness over the past 3 years is 37%. Over the last year we have data for, Planet Fitness had a net unit growth rate of 6%.

Without a comparison, this number doesn’t mean much. Compare how the Planet Fitness growth rate compares to 2,000+ other franchises and Fitness franchises like Planet Fitness. More info in the Planet Fitness metrics tab.

Is Planet Fitness franchise eligible for an SBA Loan?

Planet Fitness is eligible for SBA loans including the 7(a) loan. To find out more about the SBA loan program for franchising click here.

Planet Fitness franchise was assigned the SBA Franchise ID of S1323 on 10/1/2017. This DOES NOT mean the SBA endorses this franchise. The SBA Franchise Directory will only include business models like Planet Fitness that are reviewed and found eligible under SBA's affiliation rules and other eligibility criteria.

Is Planet Fitness a franchise in the United States?

According to the SBA, Planet Fitness meets the Federal Trade Commission (FTC) definition of a franchise. The FTC Franchise Rule requires franchisors to provide all potential franchisees with a disclosure document (FDD) containing 23 items about the franchise, its officers, and other franchisees. Be sure that Planet Fitness provides you with an FDD if you are in discussion to buy a Planet Fitness.

What is the Planet Fitness Franchise for Sale Rate?

The Planet Fitness systemwide health and franchisee satisfaction can be measured by the Planet Fitness franchise for sale rate. The franchise for sale rate is calculated by the percentage of units transferred to new franchisees and reacquired by franchisor.

The franchise for sale rate for Planet Fitness over the past 3 years is 35%. Over the last year we have data for, Planet Fitness had a franchise for sale rate of 1%.

Without a comparison, this number doesn’t mean much. Compare how the Planet Fitness franchise for sale rate compares to 2,000+ other franchises and Fitness franchises like Planet Fitness. More info in the Planet Fitness metrics tab.

What is the Planet Fitness Franchise Failure Rate?

Planet Fitness franchise failures comprise franchise terminations, franchise non-renewals, and franchises that ceased operations for other reasons. The failure rate is one of the most important franchise metrics to consider when investing in a franchise!

Planet Fitness failure rate over the past 3 years is 0%. Over the last year we have data for, Planet Fitness had a franchise failure rate of 0%

Without a comparison, this number doesn’t mean much. Compare how the Planet Fitness failure rate compares to 2,000+ other franchises and Fitness franchises like Planet Fitness. More info in the Planet Fitness metrics tab.

How can I find out more details on Planet Fitness franchise?

Visit the Planet Fitness metrics tab to explore franchise profitability, industry comparables and more. Become a Vetted Member today for exclusive access on this franchise opportunity!

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General

Industry

Fitness

Category

Fitness Centers

SBA Identifier

S1323

Year of Founding

1992

Fees

Marketing Fee

2%

Royalty Fee

7%

Franchise Fee

$20,000-$20,000

Investment Range

$937K-$4.56M

Location units

Total U.S. Locations

2050

U.S. Franchised Units

1949

U.S. Corporate Units

101

Headquarters (City)

NH

Other

Item 19 - Franchise Financials

-

Financing Availability

yes

Started Offering Franchises

2003

Issuance of FDD Data

05/14/2021

Franchise Fee Midpoint

The percentage change of total franchise units from one year to the next

 

1 year

3 years

Planet Fitness

14%

11%

Industry median

All franchises median

Unlock premium content

Franchise Disclosure Document

Download Latest FDD (2021)

Net Unit Growth (most recent year)

Net Unit Growth (3 years)

Failure Rate

Franchise failures comprise franchise terminations, franchise non-renewals, and franchises that ceased operations for other reasons.

 

1 year

3 years

Planet Fitness

[0%]

[0%]

Industry median

All franchises median

Unlock premium content

Franchise for Sale Rate

The percentage of units transferred to new franchisees and reacquired by franchisor.

 

1 year

3 years

Planet Fitness

24%

37%

Industry median

All franchises median

Unlock premium content

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Investment Midpoint

The average of the low and high range of the investment amounts calculated from the most recently available Franchise Disclosure Document

Planet Fitness

$2,747,300

Industry median

All franchises median

Unlock premium content

Royalty Fee

The median royalty fee from the Franchise Disclosure Document

Planet Fitness

7%

Industry median

All franchises median

Unlock premium content

Franchise Fee Midpoint

The percentage change of total franchise units from one year to the next

 

1 year

3 years

Planet Fitness

14%

11%

Industry median

All franchises median

Unlock premium content

Item 19 – Financial Performance Representations

Historical financial performance representations

Unlock premium content

Franchise Financials

Franchisor company financial information and financial performance representations, if disclosed by the franchisor.

Unlock premium content

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Business details

Company name

-

Business email

-

Mailing address

4 Liberty Lane West, Floor 2

State headquarters

New Hampshire

Key leadership

Planet Fitness

Phone

+1 (000) 000-00-00

City

Hampton

Zip code

03842

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