Baskin-Robbins is a retail ice cream shop known for its variety of ice cream flavors and frozen treats. The franchise features a wide selection of dessert products and complementary food items for customers seeking a sweet experience.
Key Insights
- Baskin-Robbins originated from a shared passion for ice cream, growing into a globally recognized brand with a legacy of innovation and a commitment to offering a wide variety of flavors. The business has built a strong foundation through consistent product development and a focus on customer experience, establishing a familiar presence in communities worldwide.
- The franchise operates through a model that emphasizes operational efficiency and standardized processes, allowing franchisees to leverage a proven system for success. Baskin-Robbins provides comprehensive support, including training and marketing resources, to help operators manage their locations effectively and serve their local customer base.
- Operating within the broader dessert and quick-service restaurant industry, Baskin-Robbins benefits from consumer demand for treats and convenient food options. The business navigates a dynamic market, adapting to evolving consumer preferences and maintaining its position as a leading destination for frozen desserts.
Franchise Fee and Costs to Open
Exploring the financial picture of Baskin-Robbins gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $307,400 - $622,600, along with a franchise fee of $25,000 - $25,000.
Financial Performance and Revenue
Yearly gross sales of $521,177 and estimated earnings of $62,542 - $78,177 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 7.1-9.1 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Baskin-Robbins provides comprehensive training and resources for new franchisees. Initial training spans two weeks and is conducted at Baskin-Robbins' dedicated training facility. This program offers hands-on experience in all facets of store operations. Baskin-Robbins also offers ongoing support, with resources available to assist franchisees in building their business. The franchisor recommends a structured approach to learning all aspects of the Baskin-Robbins brand.
Legal Considerations
Legal considerations for a Baskin-Robbins franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Operating a Baskin-Robbins franchise involves considerations regarding the local competitive landscape, where the presence of other dessert providers can influence customer traffic. Managing inventory for a wide variety of flavors and ensuring consistent product quality presents operational complexities. Furthermore, maintaining a reliable supply chain for core ingredients is essential for day-to-day operations and brand standards.
Franchise Datasheet
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