Upstairs Circus offers a maker-space experience where customers create DIY projects while enjoying craft cocktails. The franchise provides a unique combination of creativity and social interaction.
Key Insights
- Upstairs Circus began with a strategic focus on creating sustainable business practices that benefit all stakeholders, including customers, franchisees, and communities, while establishing systems that support long-term growth and operational excellence across multiple markets.
- Project management coordinates resources, timelines, and deliverables to meet deadlines and quality standards without compromising service quality, utilizing proven systems and communication protocols that ensure successful outcomes and client satisfaction.
- Market education efforts help consumers understand the value of professional versus amateur service providers, creating opportunities for qualified businesses to demonstrate expertise and build customer relationships through superior service quality and reliable performance.
Franchise Fee and Costs to Open
Exploring the financial picture of Upstairs Circus gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $240,300 - $590,750, along with a franchise fee of $35,000 - $35,000.
Financial Performance and Revenue
Training and Resources
Upstairs Circus provides comprehensive training. New franchisees receive initial training at the Denver, Colorado headquarters. This intensive program lasts two weeks. Upstairs Circus offers operational guidance and access to a proprietary point-of-sale system. Franchisees also benefit from marketing support and ongoing operational resources designed to foster business success.
Legal Considerations
Legal considerations for a Upstairs Circus franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
A franchisee might consider local market saturation in the "other businesses" sector, impacting customer acquisition. The operational complexity of managing diverse craft workshops requires efficient staffing and inventory control. Dependence on timely delivery of specialized materials from specific supply chains also warrants attention. Understanding these dynamics upfront is key for business planning.
Franchise Datasheet
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