Stricklands is a franchise offering ice cream and other frozen treats like sorbet, frozen yogurt, and milkshakes. The franchise focuses on delivering fresh, creamy desserts in a fun, family-friendly environment.
Key Insights
- Stricklands began as a modest enterprise focused on delivering frozen treats and has grown through a commitment to quality and customer satisfaction, evolving into a recognizable name in the dessert market. The business operates through a network of mobile trucks and fixed locations, serving communities with a range of ice cream and dessert products.
- The franchise operates within the expansive and resilient frozen dessert industry, a sector known for its consistent consumer demand and opportunities for seasonal and year-round sales. This segment of the food service market thrives on impulse purchases and celebratory occasions.
- As a mobile and stationary dessert provider, the business engages directly with consumers, offering convenience and a sensory experience. Its operational model emphasizes product variety and accessibility, catering to diverse preferences and market demographics.
Franchise Fee and Costs to Open
Exploring the financial picture of Stricklands gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $188,500 - $315,000, along with a franchise fee of $25,000 - $25,000.
Financial Performance and Revenue
Yearly gross sales of $599,680 and estimated earnings of $71,962 - $89,952 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 3.6-5.6 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Stricklands provides comprehensive initial training for new franchisees. This program offers a deep dive into operations, covering approximately two weeks. The initial training is conducted at Stricklands' headquarters. Resources provided include detailed operational manuals and ongoing support. Stricklands recommends leveraging these resources for a strong launch.
Legal Considerations
Legal considerations for a Stricklands franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
A franchisee might encounter challenges in navigating local market competition, requiring a keen understanding of consumer preferences. Operational complexity, from staffing to maintaining brand standards, demands diligent management. Furthermore, reliance on specific supply chains for core ingredients necessitates robust relationships and contingency planning to ensure consistent product quality.
Franchise Datasheet
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