Moxy Hotels is a select-service hotel brand offering modern, stylish accommodations with essential amenities. The franchise targets travelers seeking affordable and trendy lodging experiences.
Key Insights
- Moxy Hotels developed from extensive market research that identified critical gaps in customer satisfaction and service quality, leading to the creation of comprehensive solutions that combine proven business practices with innovative approaches to meet evolving consumer expectations and demands.
- Property maintenance programs ensure facilities remain current, appealing, and functional through regular updates, renovations, and improvements that address both aesthetic and operational needs while maintaining the comfort and safety standards that guests expect and deserve.
- Market consolidation trends benefit established brands with proven systems and operational expertise, creating opportunities for growth and expansion while rewarding businesses that have demonstrated consistent quality and customer satisfaction over time.
Franchise Fee and Costs to Open
Exploring the financial picture of Moxy Hotels gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $15,074,510 - $48,675,410, along with a franchise fee of $90,000 - $115,000.
Financial Performance and Revenue
Training and Resources
Moxy Hotels provides comprehensive training for new franchisees. This initial program offers an immersive experience, typically lasting two weeks and conducted at a designated Moxy Hotels corporate training facility. The franchisor also offers ongoing operational support and access to Moxy Hotels' digital resources, including brand standards and marketing materials. Moxy Hotels recommends utilizing these resources to ensure a consistent brand experience.
Legal Considerations
Legal considerations for a Moxy Hotels franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Operating a Moxy-inspired hotel involves considerations like navigating a dynamic local competitive landscape, where distinct market preferences and established players require strategic adaptation. The brand's emphasis on social experiences and technology introduces operational complexities in staffing, service delivery, and maintaining a consistent digital presence. Furthermore, reliance on specific vendor networks for unique F&B offerings or decor elements presents supply chain considerations that require careful management.
Franchise Datasheet
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