Key West Hotels is a hospitality brand offering a variety of accommodations ranging from resort-style to more intimate settings. The franchise provides a full suite of services including shuttle service, concierge, room service, and amenities like on-site restaurants, fitness centers, and Wi-Fi access.
Key Insights
- Key West began as a small, unique retail concept, evolving over time to offer a curated selection of distinctive products and experiences that capture a specific lifestyle. It operates through a network of physical locations designed to immerse customers in its brand atmosphere.
- The franchise system allows for widespread brand adoption and customer access. Each location emphasizes a consistent customer journey, from product discovery to purchase, fostering loyalty and recognition.
- The business is positioned within the experiential retail sector, an industry characterized by a consumer shift towards engaging shopping environments and products that offer a sense of place or personality.
Franchise Fee and Costs to Open
Exploring the financial picture of Key West gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $39,499 - $8,713,497, along with a franchise fee of $15,000 - $15,000.
Financial Performance and Revenue
Training and Resources
Key West provides new franchisees with comprehensive training. This initial program, lasting two weeks, takes place at our corporate headquarters. Key West offers extensive resources encompassing operations, marketing, and customer service. We recommend franchisees utilize these tools to foster successful business growth.
Legal Considerations
Legal considerations for a Key West franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
Running a Key West-style business presents franchise owners with considerations regarding local market saturation and the need for unique brand positioning against established competitors. Operational complexity arises from managing a distinct atmosphere, potentially requiring specialized staff training and consistent inventory of themed goods. Reliance on specific supply chains for authentic island products also warrants careful planning to ensure availability and quality.
Franchise Datasheet
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