HomeTowne Studios by Red Roof is an extended-stay hotel brand offering studio and one-bedroom suites with amenities like laundry facilities, cable TV, and high-speed internet. The franchise serves long-term travelers across multiple U.S. locations.
Key Insights
- HomeTowne Studios by Red Roof originated from a strategic brand extension of a well-established hospitality provider, aiming to capture a specific segment of the lodging market focused on extended stays and value-conscious travelers seeking comfortable and functional accommodations.
- The franchise operates a model emphasizing efficiency and guest convenience, providing studio-style rooms equipped with kitchens and essential amenities, catering to guests needing longer-term housing solutions for work, relocation, or personal needs.
- The business operates within the extended-stay hotel sector, a segment of the broader lodging industry that continues to see demand driven by evolving travel patterns and the need for affordable, home-like lodging experiences across various market types.
Franchise Fee and Costs to Open
Exploring the financial picture of HomeTowne Studios by Red Roof gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $10,719,393 - $13,157,291, along with a franchise fee of $35,000 - $35,000.
Financial Performance and Revenue
Training and Resources
HomeTowne Studios by Red Roof provides comprehensive training. Initial training is offered over two weeks at our corporate headquarters. This program covers operational procedures and brand standards. Resources include access to operational manuals and ongoing support from the franchise team. The franchisor also recommends utilizing available marketing materials.
Legal Considerations
Legal considerations for a HomeTowne Studios by Red Roof franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Franchisees may encounter considerations regarding local market saturation from extended-stay competitors, demanding a strategic approach to attract and retain guests. Operational complexity arises in managing a consistent guest experience and property maintenance across numerous units, potentially impacting staffing and resource allocation. Furthermore, reliance on specific supply chains for amenities and services presents a need for robust vendor relationships and contingency planning to ensure uninterrupted operations.
Franchise Datasheet
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