Fairfield Inn by Marriott provides modern hotel accommodations with complimentary breakfast and essential amenities for business and leisure travelers. The franchise offers comfortable rooms, free hot breakfast, WiFi, fitness centers, and pools in a reliable, consistent environment.
Key Insights
- Fairfield Inn by Marriott started with a clear vision to establish new benchmarks of excellence within their field, combining industry expertise with customer-focused innovation to create sustainable competitive advantages that benefit both franchisees and the communities they serve.
- Amenity selection and facility design balance guest preferences with operational efficiency to maximize satisfaction and value, incorporating modern conveniences and comfort features that enhance the stay experience while maintaining cost-effectiveness and sustainability.
- Professional standards continue to evolve within the industry, creating competitive advantages for quality-focused providers who invest in training, certification, and continuous improvement while maintaining customer-centered service approaches that build trust and loyalty.
Franchise Fee and Costs to Open
Exploring the financial picture of Fairfield Inn by Marriott gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $12,021,800 - $33,832,700, along with a franchise fee of $75,000 - $85,000.
Financial Performance and Revenue
Yearly gross sales of $2,657,807 and estimated earnings of $398,672 - $531,562 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 50.8-52.8 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Fairfield Inn by Marriott provides comprehensive support for new franchisees. Initial training, lasting two weeks, takes place at the Marriott Learning Center in Dallas, Texas. This program offers in-depth operational guidance. The franchisor also offers access to a robust suite of resources designed to assist in property opening and ongoing management. This includes marketing tools and operational manuals.
Legal Considerations
Legal considerations for a Fairfield Inn by Marriott franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Operating a Fairfield Inn franchise involves navigating a competitive landscape, demanding efficient execution of brand standards across all operations, and managing relationships with vendors for essential supplies. Local market dynamics can influence occupancy and pricing, while maintaining consistent service quality requires meticulous attention to detail in staff training and property upkeep. Ensuring a steady supply of amenities and housekeeping materials, often through established distribution channels, is another key area requiring proactive management.
Franchise Datasheet
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