Edible Arrangements is a business selling fresh fruit arrangements, gift baskets, and fruit-based treats. The franchise specializes in customized, healthy gift options made from fresh fruit and chocolate.
Key Insights
- Edible Arrangements began with a passion for creating unique gifts that brought joy. From its inception, the business focused on handcrafted fruit arrangements as a delightful alternative to traditional gifts, establishing a unique niche in the market and fostering a strong brand identity.
- The franchise operates through a network of retail locations and a robust online platform. Customers can order custom arrangements for various occasions, which are then prepared fresh and delivered by local franchisees, ensuring quality and personalization.
- The industry Edible Arrangements participates in is the gifting and celebrations market, specifically focusing on fresh produce and novelty items. This sector caters to consumers seeking convenient, visually appealing, and enjoyable options for expressing sentiment.
Franchise Fee and Costs to Open
Exploring the financial picture of Edible Arrangements gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $213,500 - $587,000, along with a franchise fee of $30,000 - $30,000.
Financial Performance and Revenue
Yearly gross sales of $515,984 and estimated earnings of $51,599 - $61,919 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 7.6-9.6 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Edible Arrangements provides comprehensive training. New franchisees receive initial training, typically lasting two weeks, at their corporate headquarters. This program covers brand standards and operational guidance. Edible Arrangements also offers ongoing support and resources throughout the franchise journey. They provide marketing materials and operational best practices to help franchisees establish and grow their businesses.
Legal Considerations
Legal considerations for a Edible Arrangements franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Operating an Edible Arrangements franchise involves navigating a dynamic market, where local competitors offering similar gifting solutions present a consideration. The business model's reliance on fresh ingredients introduces operational complexities around sourcing and inventory management, particularly when tied to specific seasonal supply chains. Ensuring consistent product quality and timely delivery across diverse customer demands requires careful attention to these logistical elements.
Franchise Datasheet
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