Crumbl is a cookie baking and delivery business specializing in fresh, gourmet cookies. The franchise offers a variety of rotating cookie flavors and delivery services to customers.
Key Insights
- Crumbl started as a small cookie shop focused on rotating flavors and a unique customer experience, rapidly expanding its footprint across the nation through a franchise model. The business emphasizes product quality and a distinctive in-store atmosphere, quickly becoming a recognizable brand in the dessert space.
- The franchise operates on a direct-to-consumer model, with a focus on creating a strong social media presence and leveraging word-of-mouth marketing to drive foot traffic and online orders. Each location offers a limited menu of freshly baked cookies, with a weekly rotation of signature flavors alongside staple options.
- Crumbl operates within the highly competitive and dynamic dessert and bakery industry, a sector that sees consistent consumer demand for novelty and indulgence. The business taps into consumer trends for shareable treats and visually appealing food items, contributing to its market penetration.
Franchise Fee and Costs to Open
Exploring the financial picture of Crumbl gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $816,066 - $1,442,533, along with a franchise fee of $50,000 - $50,000.
Financial Performance and Revenue
Yearly gross sales of $1,303,412 and estimated earnings of $156,410 - $195,512 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 6.9-8.9 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Crumbl provides comprehensive initial training for new franchisees, lasting two weeks. This essential training takes place at Crumbl’s corporate headquarters in Utah. Crumbl offers ongoing operational support and marketing resources. The franchisor recommends a structured approach to learning operations, including hands-on experience. Crumbl provides a detailed operations manual to guide franchisees.
Legal Considerations
Legal considerations for a Crumbl franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
When establishing a Crumbl franchise, consider navigating a local market with established dessert providers. The operational complexity of maintaining consistent product quality and freshness across a rotating menu requires diligent staff training and inventory management. Furthermore, a reliance on specific, often proprietary, ingredient supply chains presents a factor for potential consideration regarding timely deliveries and product availability.
Franchise Datasheet
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