Watermill Express provides self-service purified drinking water and ice through drive-up kiosks. The franchise offers affordable, high-quality water that customers can dispense into their own containers, with convenient 24/7 access at locations throughout communities.
Key Insights
- Watermill Express began with a vision to provide high-quality water through convenient, automated refill stations. The business has since grown, establishing a presence in communities by focusing on accessible and efficient self-service water dispensing solutions.
- The franchise operates a network of self-serve water vending machines. Customers bring their own containers to the stations, select their desired water type, and fill their containers, offering a straightforward and user-friendly experience.
- The business operates within the growing market for purified and filtered water. Consumer awareness regarding water quality and the desire for cost-effective alternatives to bottled water are factors influencing the industry.
Franchise Fee and Costs to Open
Exploring the financial picture of Watermill Express gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $662,616 - $962,529, along with a franchise fee of $75,000 - $75,000.
Financial Performance and Revenue
Training and Resources
Watermill Express provides comprehensive initial training, typically lasting one week, at their corporate headquarters. This program offers extensive operational guidance. Franchisees also receive ongoing support and access to a robust resource library. Watermill Express recommends utilizing these tools to foster successful business practices.
Legal Considerations
Legal considerations for a Watermill Express franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
A franchisee might encounter challenges in navigating local market competition, requiring a keen understanding of competitor pricing and customer preferences. Operational complexity can arise from managing inventory, maintaining equipment, and ensuring consistent product quality. Reliance on specific supply chains introduces considerations regarding availability and timely delivery of essential components for the business.
Franchise Datasheet
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