Wahlburgers is a gourmet burger restaurant featuring high-quality burgers and branded merchandise. The franchise offers a casual dining experience with a focus on fresh, flavorful burgers and a fun atmosphere.
Key Insights
- Wahlburgers, the franchise, began as a passion project by the Wahlberg family, evolving from a shared love of food and family gatherings into a burgeoning restaurant concept. This journey has established a recognizable brand built on authentic experiences and approachable dining.
- The business model focuses on a streamlined, yet customizable, fast-casual dining experience, offering high-quality burgers, sides, and beverages in a welcoming atmosphere. Operations emphasize efficient service and consistent product delivery to meet customer expectations.
- The industry segment Wahlburgers operates within is characterized by enduring consumer demand for convenient and satisfying meal options. This market continues to see development as consumers seek both familiar flavors and unique brand personalities.
Franchise Fee and Costs to Open
Exploring the financial picture of Wahlburgers gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $1,530,000 - $2,785,000, along with a franchise fee of $50,000 - $50,000.
Financial Performance and Revenue
Training and Resources
Wahlburgers provides comprehensive initial training for new franchisees. This program typically spans two weeks and takes place at a designated Wahlburgers location. Wahlburgers offers a robust support system, including operational manuals and marketing materials. They also provide guidance on site selection and restaurant build-out. Resources are available to assist with grand opening strategies.
Legal Considerations
Legal considerations for a Wahlburgers franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Operating a Wahlburgers franchise presents several considerations. A franchisee will navigate local market competition, requiring distinct strategies for customer acquisition and retention. The operational complexity of a full-service restaurant, encompassing food preparation, customer service, and inventory management, demands rigorous adherence to brand standards. Furthermore, reliance on specific supply chains for core ingredients and branded materials is a factor impacting consistent product availability and cost.
Franchise Datasheet
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