Marriott is a hotel brand offering full-service accommodations under various Marriott names. The franchise provides upscale lodging with a wide range of guest services.
Key Insights
- Marriott's history is rooted in a vision to provide lodging, growing from a single root beer stand to a global hospitality leader recognized for its commitment to service and guest satisfaction across numerous hotel brands.
- The business operates as a hotel management and franchising company, offering brands under its umbrella to owners who manage day-to-day operations while adhering to Marriott's standards and benefiting from its global reservation system and marketing power.
- The franchise operates within the travel and tourism industry, a sector characterized by its dynamic nature and reliance on consumer spending, where the demand for accommodation is a fundamental component of global commerce.
Franchise Fee and Costs to Open
Exploring the financial picture of Marriott gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $93,910,590 - $168,938,990, along with a franchise fee of $120,000 - $120,000.
Financial Performance and Revenue
Training and Resources
Marriott International provides extensive training and resources for new Marriott franchisees. The comprehensive initial training program, approximately 11 weeks in duration, is conducted at Marriott's Global Learning and Development Center in Dallas, Texas. Marriott International offers ongoing support and a wealth of operational resources designed to assist franchisees in their journey to successfully operate a Marriott property.
Legal Considerations
Legal considerations for a Marriott franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Franchisees might encounter challenges in navigating local market dynamics, requiring them to adapt strategies to local consumer preferences and competitor offerings. Managing the operational complexity of a branded hotel, from staffing and guest services to maintenance and brand standards, demands constant attention and efficiency. Furthermore, dependence on specific brand-approved supply chains for goods and services introduces a consideration for ensuring consistent availability and quality, impacting day-to-day operations.
Franchise Datasheet
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