True Movement provides stability, mobility and strength training for rehabilitation, conditioning, and enhancing athletic performance using a proprietary spring-loaded platform and method. The franchise offers clients programs for athletic performance and wellness using unique equipment and proprietary training.

Key Insights
- True Movement began with a strategic focus on creating sustainable business practices that benefit all stakeholders, including customers, franchisees, and communities, while establishing systems that support long-term growth and operational excellence across multiple markets.
- Nutrition guidance complements fitness programs to support comprehensive health and wellness objectives, providing members with education, resources, and personalized recommendations that enhance workout results and promote overall well-being and healthy lifestyle choices.
- Generational changes in consumer behavior drive innovation in service delivery and customer engagement methods, requiring businesses to adapt communication and service approaches while maintaining the quality and reliability that build long-term customer relationships.

Franchise Fee and Costs to Open
Exploring the financial picture of True Movement gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $334,650 - $1,056,200, along with a franchise fee of $50,000 - $50,000.
Financial Performance and Revenue
Training and Resources
Tee Box provides comprehensive training for new franchisees. Initial training, spanning two weeks, takes place at our corporate headquarters. Tee Box offers resources covering operational procedures, marketing strategies, and customer service best practices. We also recommend ongoing support through our online portal and dedicated franchisee advisory team.
Legal Considerations
Legal considerations for a True Movement franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Operating a Tee Box franchise presents several considerations. Franchisees must navigate the local fitness landscape, assessing existing studios and personal training services. Managing the day-to-day operations, including staff scheduling and equipment maintenance, requires attention. Dependence on particular equipment suppliers or specialized apparel lines also factors into the business model.
Franchise Datasheet
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