TownePlace Suites by Marriott is a select-service hotel offering extended-stay accommodations. The franchise caters to guests looking for long-term lodging with essential amenities and a home-like atmosphere.
Key Insights
- TownePlace Suites by Marriott developed through years of hands-on experience that revealed specific opportunities for improvement within the industry, resulting in innovative solutions that address common challenges while creating new possibilities for growth and customer satisfaction.
- Staff training programs develop comprehensive hospitality skills that create welcoming environments and positive guest interactions, emphasizing both technical competence and genuine care for guest satisfaction while maintaining professional standards and service consistency.
- Technological advances continue to reshape service delivery methods and customer interaction patterns, creating opportunities for businesses that can integrate innovation with traditional service excellence while maintaining the personal touch that customers value and expect.
Franchise Fee and Costs to Open
Exploring the financial picture of TownePlace Suites by Marriott gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $12,819,600 - $29,313,900, along with a franchise fee of $75,000 - $75,000.
Financial Performance and Revenue
Training and Resources
TownePlace Suites by Marriott provides comprehensive training to new franchisees. This program offers extensive learning on operations and brand standards. Initial training is a full-time, two-week commitment conducted at a Marriott corporate facility. The franchisor also offers ongoing operational support and a suite of resources designed to assist franchisees in building a successful business.
Legal Considerations
Legal considerations for a TownePlace Suites by Marriott franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Operating a TownePlace Suites franchise presents several considerations. Navigating local market competition, which can include other extended-stay brands or even traditional hotels, requires careful strategic positioning. The operational complexity of managing extended-stay amenities, guest services, and property maintenance demands robust systems and training. Furthermore, reliance on specific supply chains for housekeeping, food and beverage, and maintenance can impact inventory management and cost control.
Franchise Datasheet
FAQs
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