The StandardX Franchise

The StandardX provides upscale, select service hotel accommodations under the The StandardX" brand. The franchise offers an intimate, cosmopolitan hotel experience with 150-300 guest rooms, a retail/grab-and-go lobby component, and a focus on transient business and leisure guests."

The StandardX
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Explore This Opportunity
Industry
Travel & Hospitality
Total U.S. locations
0
Year of founding
2025
Category
Hotels & Lodging
Corporate HQ
Chicago, Illinois
Year started offering franchises
2025

Key Insights

  • The StandardX was created to bring much-needed innovation and professional standards to an industry that required modernization, focusing on developing scalable systems and processes that ensure consistent quality while adapting to local market conditions and customer preferences.
  • Educational service delivery integrates modern technology with traditional teaching approaches to enhance student comprehension and knowledge retention, while providing regular progress assessments and feedback mechanisms that help students, parents, and educators track academic development and achievement.
  • Market education efforts help consumers understand the value of professional versus amateur service providers, creating opportunities for qualified businesses to demonstrate expertise and build customer relationships through superior service quality and reliable performance.
The StandardX

Franchise Fee and Costs to Open

Franchise Fee
$95,000 - $145,000
Minimum Cash Required
$
560000
Investment Range
$2,401,500 - $3,987,000

Exploring the financial picture of The StandardX gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $28,378,455 - $87,936,518, along with a franchise fee of $95,000 - $145,000.

Financial Performance and Revenue

Yearly Gross Sales

$
Owner Operator Estimated Earnings
Franchise Playback Period


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Training and Resources

Willowbrae Academy provides comprehensive training and resources to new franchisees. Initial training lasts two weeks and is conducted at the franchisor's location. Willowbrae Academy offers ongoing support and access to operational manuals and marketing materials, aiming to equip franchisees for success. The franchisor recommends utilizing established brand guidelines and operational frameworks.

Legal Considerations

Legal considerations for a The StandardX franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.

Challenges and Risks

Running a Willowbrae Academy franchise involves navigating local market dynamics, including the presence of established childcare providers and the appeal of alternative educational philosophies. Operational demands require diligent staff recruitment and retention, adherence to curriculum standards, and maintaining facility compliance. Successful operation may also depend on securing reliable suppliers for educational materials and ensuring consistent product availability to support daily learning activities.

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Franchise Datasheet

The StandardX
Hotels & Lodging
Travel & Hospitality

FAQs

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