Naf-Naf Middle Eastern Grill serves fast casual Mediterranean cuisine inspired by Middle Eastern street food. The franchise features fresh, healthy wraps, salads, rice bowls, and traditional dishes.

Key Insights
- Naf-Naf Middle Eastern Grill began its journey with a vision to bring authentic, flavorful Middle Eastern cuisine to a wider audience, evolving from its initial concept into a recognized name in fast-casual dining. The business focuses on fresh ingredients and a customizable menu, allowing customers to build their own wraps, bowls, and plates.
- The franchise operates on a model that emphasizes efficient service and a welcoming atmosphere, making it a convenient choice for a variety of diners. The menu features traditional Middle Eastern dishes prepared with a modern approach, appealing to a broad customer base seeking flavorful and healthy options.
- Operating within the dynamic fast-casual restaurant sector, Naf-Naf Middle Eastern Grill benefits from a growing consumer interest in global flavors and convenient dining experiences. The industry landscape shows a demand for diverse culinary offerings and adaptable business models.

Franchise Fee and Costs to Open
Exploring the financial picture of Naf-Naf Middle Eastern Grill gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $501,000 - $818,700, along with a franchise fee of $30,000 - $30,000.
Financial Performance and Revenue
Yearly gross sales of $812,051 and estimated earnings of $97,447 - $121,808 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 6.5-8.5 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Naf-Naf Middle Eastern Grill provides new franchisees with comprehensive training. This initial program, lasting two weeks, takes place at Naf-Naf's corporate headquarters. Franchisees receive operational guidance and support to prepare them for opening their own Naf-Naf Middle Eastern Grill location. The franchisor offers resources covering various aspects of running the business.
Legal Considerations
Legal considerations for a Naf-Naf Middle Eastern Grill franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
A franchisee may encounter challenges related to local market competition from established eateries and emerging concepts, requiring differentiation. Operational complexity can arise from managing staffing, inventory, and quality control to meet brand standards. Reliance on specific supply chains for authentic ingredients presents a consideration for maintaining consistency and managing costs.
Franchise Datasheet
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