Howard Hanna Real Estate is a real estate brokerage offering a range of property services. The franchise helps clients with buying, selling, and renting residential and commercial properties.

Key Insights
- Howard Hanna Real Estate began as a family-owned brokerage, growing steadily to become a prominent player in the residential real estate market. Its operations span a wide geographical area, offering comprehensive services for buyers and sellers throughout the transaction process.
- The franchise provides a full spectrum of real estate related services, encompassing residential sales, property management, mortgage assistance, title insurance, and relocation support. This integrated approach streamlines the customer experience.
- The business operates within the dynamic real estate industry, which is influenced by economic conditions, housing demand, and local market trends. Success hinges on understanding and adapting to these ever-changing dynamics.

Franchise Fee and Costs to Open
Exploring the financial picture of Howard Hanna Real Estate gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $45,000 - $258,500, along with a franchise fee of $25,000 - $25,000.
Financial Performance and Revenue
Training and Resources
Howard Hanna Real Estate provides comprehensive training for new franchisees. This initial training program is conducted over two weeks at their corporate headquarters. The franchisor offers a robust suite of resources designed to support a successful launch. Howard Hanna Real Estate recommends leveraging these resources for business development.
Legal Considerations
Legal considerations for a Howard Hanna Real Estate franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
A franchisee operating under the Howard Hanna model might navigate considerations such as intense local market competition, requiring a robust strategy to differentiate services. The operational complexity of managing sales teams, marketing initiatives, and administrative functions presents an ongoing challenge. Furthermore, reliance on established vendor relationships for services like photography and title work necessitates consistent quality and availability to maintain brand standards.


