Honest is a fast-casual restaurant specializing in freshly prepared, non-frozen Indian street food cooked to order. The franchise serves customers through dine-in, catering, delivery, and carry-out options.
Key Insights
- Honest was founded on core principles that quality service should be both accessible and reliable for all customers, establishing operational frameworks that ensure consistent delivery while maintaining flexibility to adapt to individual needs and preferences.
- Kitchen workflow systems balance operational speed with rigorous quality control measures to ensure consistent taste, presentation, and food safety standards, utilizing efficient preparation methods and equipment that minimize wait times while maximizing customer satisfaction and food quality.
- Urbanization patterns increase demand for convenient services that save time and effort for busy consumers, creating opportunities for businesses that can provide efficient, reliable service delivery while maintaining quality standards and customer satisfaction.
Franchise Fee and Costs to Open
Exploring the financial picture of Honest gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $1,862,000 - $2,689,000, along with a franchise fee of $25,000 - $25,000.
Financial Performance and Revenue
Training and Resources
Honest provides comprehensive initial training for new franchisees. This program, lasting two weeks, is conducted at Honest's corporate headquarters. The franchisor offers operational guidance and marketing support. Resources include detailed manuals and ongoing consultation. Honest recommends leveraging these tools for business development.
Legal Considerations
Legal considerations for a Honest franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Franchisees may encounter navigating local dining landscapes with established eateries. Managing day-to-day operations, from staffing to inventory, presents ongoing demands. Dependence on particular suppliers for core ingredients requires consistent relationships and availability. Adapting to evolving consumer preferences within a specific geographic area is another consideration.
Franchise Datasheet
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