Fleet Feet is a retail store specializing in running and fitness merchandise, including shoes and apparel. The franchise offers personalized fitting services and training programs for runners and fitness enthusiasts.
Key Insights
- Fleet Feet began with a passion for helping people find the perfect running shoes and has grown into a nationwide network of stores, evolving its approach to personalized footwear fitting and gait analysis to serve runners and walkers of all levels.
- The franchise operates through a model focused on community engagement, offering in-store events, training programs, and local partnerships, all designed to foster a supportive environment for athletic pursuits.
- This business is positioned within the active lifestyle and specialty sporting goods sector, an industry experiencing sustained interest as consumers prioritize health, wellness, and participation in outdoor and fitness activities.
Franchise Fee and Costs to Open
Exploring the financial picture of Fleet Feet gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $228,500 - $545,000, along with a franchise fee of $22,500 - $45,000.
Financial Performance and Revenue
Yearly gross sales of $1,623,701 and estimated earnings of $162,371 - $194,845 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 2.7-4.7 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Fleet Feet provides new franchisees with comprehensive training and resources. Initial training spans two weeks and takes place at Fleet Feet headquarters. This program offers extensive operational guidance and marketing support. Fleet Feet recommends utilizing its established vendor relationships and leverages its brand recognition. Franchisees receive a robust support system for their business journey.
Legal Considerations
Legal considerations for a Fleet Feet franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
Operating a Fleet Feet franchise involves considerations regarding local market dynamics, with existing running stores or general sporting goods retailers presenting competition. The operational complexity of managing inventory, staff training for specialized product knowledge, and executing marketing initiatives requires dedicated attention. Furthermore, a reliance on specific vendor relationships and timely product availability from the supply chain is a factor to consider for sustained success.
Franchise Datasheet
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