Firenza offers made-to-order pizza with a variety of fresh ingredients and customizable toppings. The franchise also serves salads, wings, and beverages, providing a fast-casual pizza experience with high-quality food and exceptional customer service.
Key Insights
- Firenza has a foundational history rooted in culinary innovation, evolving from its inception into a recognized name within the quick-service restaurant sector. The business focuses on delivering a personalized pizza experience where customers build their own creations from a variety of fresh ingredients and sauces, cooked rapidly in high-temperature ovens.
- The franchise operates on a streamlined, high-volume model designed for efficiency and customer satisfaction. This approach allows for consistent product quality and a rapid turnaround time, making it adaptable to various market locations and consumer demands.
- Operating within the dynamic food service industry, Firenza caters to the growing consumer preference for customization and speed. The demand for convenient, high-quality meal options continues to shape the market, positioning the business for continued relevance and growth.
Franchise Fee and Costs to Open
Exploring the financial picture of Firenza gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $256,450 - $546,000, along with a franchise fee of $40,000 - $40,000.
Financial Performance and Revenue
Training and Resources
Firenza provides comprehensive training for new franchisees. This initial program is two weeks in length and is conducted at the Firenza training facility. The franchisor offers extensive resources, including operational manuals and marketing materials. Firenza recommends a hands-on approach to learning all aspects of the business.
Legal Considerations
Legal considerations for a Firenza franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
Operating a Firenza-style business presents considerations regarding local market saturation where similar fast-casual concepts may exist. Managing diverse ingredient needs across customizable meals introduces operational complexity, requiring efficient inventory and kitchen workflow. A reliance on specialized doughs and sauces also means dependence on established supply chains for consistent quality and availability.
Franchise Datasheet
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