ERA Real Estate is a brokerage offering a range of real estate services. The franchise assists clients with buying, selling, and renting residential and commercial properties.

Key Insights
- ERA Real Estate emerged from a vision to create a more responsive and client-focused real estate service, building a legacy of innovation and dedication to its network and customers. The franchise model has grown substantially over its existence, providing a robust framework for agents and brokers.
- The business operates through a network of independently owned and operated brokerages, empowering local entrepreneurs with global brand recognition and comprehensive support systems. This structure fosters market-specific expertise while maintaining brand consistency.
- The real estate industry is characterized by fluctuating market dynamics, evolving technology, and a constant need for expert guidance. ERA Real Estate functions within this environment, offering agents tools and training to navigate these complexities effectively.

Franchise Fee and Costs to Open
Exploring the financial picture of ERA Real Estate gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $33,370 - $259,800, along with a franchise fee of $0 - $25,000.
Financial Performance and Revenue
Training and Resources
ERA Real Estate provides comprehensive training for new franchisees. This initial training, a foundational element of the franchise system, is delivered at ERA's corporate headquarters in Madison, New Jersey. The program offers extensive resources, covering operational best practices and market strategies. ERA also recommends ongoing learning opportunities to support business growth.
Legal Considerations
Legal considerations for a ERA Real Estate franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Operating an ERA Real Estate franchise involves navigating a dynamic local market. Franchisees may encounter intense competition from established agencies and independent brokers. The operational model requires consistent adherence to brand standards and effective management of a diverse team. Furthermore, successful client service relies on access to and understanding of local property data and market trends.
Franchise Datasheet
FAQs
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