Discover Strength offers strength training experiences for all ages, delivered through one-on-one and small group sessions. The franchise provides high-quality, no-compromise training programs designed to build strength, improve fitness, and enhance overall health.

Key Insights
- Discover Strength began with a core philosophy centered on effective, personalized strength training programs, evolving over time into a robust franchise opportunity. The business model focuses on delivering high-quality, results-driven fitness experiences to a diverse clientele, building a strong reputation for client success and operational efficiency.
- The franchise operates on a proven system that prioritizes individualized client attention and evidence-based training methodologies. This approach ensures consistent results for members and provides franchisees with a structured framework for growth and profitability within their local markets.
- The fitness industry is characterized by sustained consumer interest in health and wellness, with strength training emerging as a key component of overall fitness. The business is positioned to capitalize on this trend by offering a specialized and impactful fitness solution.

Franchise Fee and Costs to Open
Exploring the financial picture of Discover Strength gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $472,000 - $838,500, along with a franchise fee of $58,000 - $58,000.
Financial Performance and Revenue
Yearly gross sales of $1,048,532 and estimated earnings of $125,824 - $157,280 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 5.6-7.6 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Discover Strength provides comprehensive initial training for new franchisees. This program offers a foundational understanding of their operational model and is conducted over two weeks at Discover Strength's headquarters. Additionally, the franchisor provides ongoing resources and support to aid franchisees in their business development.
Legal Considerations
Legal considerations for a Discover Strength franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
A franchisee may encounter challenges related to understanding the nuances of the local market landscape and identifying the most effective client acquisition strategies. Maintaining consistent service delivery and client engagement requires robust operational systems. Dependence on proprietary equipment or specialized training protocols presents an area for careful management.
Franchise Datasheet
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