Deka Lash is a beauty studio offering eyelash extension services and related beauty products. The franchise provides professional lash services in a modern, comfortable environment, using high-quality materials and techniques.

Key Insights
- Deka Lash began with a vision to offer high-quality, customizable lash extensions and related beauty services, growing from a single studio to a national brand recognized for its commitment to client satisfaction and professional application techniques. The business focuses on building a strong community and empowering its lash artists.
- The franchise operates through a network of modern, dedicated studios where trained professionals provide a range of lash extension services, including full sets, fills, and specialized treatments. Customer experience is central, with an emphasis on personalized consultations and a clean, comfortable environment.
- Deka Lash is positioned within the rapidly expanding beauty and personal care services sector, specifically the growing demand for semi-permanent beauty enhancements. The industry sees consistent consumer interest in services that offer convenience and aesthetic improvement.

Franchise Fee and Costs to Open
Exploring the financial picture of Deka Lash gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $285,900 - $460,850, along with a franchise fee of $59,900 - $59,900.
Financial Performance and Revenue
Yearly gross sales of $264,270 and estimated earnings of $36,998 - $47,569 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 9.3-11.3 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Deka Lash provides new franchisees with a comprehensive training program. Initial training spans two weeks and is conducted at Deka Lash headquarters. The franchisor offers robust operational and marketing resources to support franchise success. They provide guidance on studio setup and ongoing support systems.
Legal Considerations
Legal considerations for a Deka Lash franchisee are defined by the Franchise Disclosure Document (FDD) and the Franchise Agreement. This franchise does not disclose lawsuits or bankruptcy information in its FDD, but prospective franchisees should still review all terms thoroughly. Consultation with a qualified attorney is essential before making commitments.
Challenges and Risks
A Deka Lash franchisee may encounter challenges related to establishing market share against existing beauty service providers. Managing a team of lash artists requires consistent training and quality control, impacting operational complexity. Furthermore, securing a reliable and consistent supply of specialized products is crucial for maintaining service standards and client satisfaction.
Franchise Datasheet
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