Century 21 provides real estate brokerage services for buying, selling, and renting properties. The franchise offers comprehensive real estate assistance including property listings, buyer representation, market analysis, and transaction management through a network of professional agents.
Key Insights
- Century 21 began with a vision to create a different kind of real estate experience, focusing on building a network of dedicated professionals. The franchise has since grown into a global presence, fostering a community of entrepreneurs committed to helping people navigate real estate transactions.
- The franchise operates on a model of independent franchisees who leverage the established brand, training, and marketing resources. This structure allows for local market expertise combined with the strength of a recognized national presence, empowering brokers and agents.
- The business is part of the real estate services industry, a dynamic sector that connects buyers and sellers. This industry involves residential and commercial property transactions, requiring professionals who understand market trends and client needs.
Franchise Fee and Costs to Open
Exploring the financial picture of Century 21 gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $116,170 - $466,300, along with a franchise fee of $0 - $25,000.
Financial Performance and Revenue
Training and Resources
CENTURY 21 provides comprehensive training for new franchisees. This initial program offers a blend of online and in-person modules, typically lasting two weeks and held at a dedicated learning center. CENTURY 21 also offers ongoing support, resources for marketing, and access to technology platforms. The franchisor recommends leveraging these tools for business development.
Legal Considerations
Legal considerations for a Century 21 franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Navigating a competitive local market demands a strategic approach to client acquisition and retention. Managing the day-to-day operations of a real estate brokerage involves intricate processes for marketing, client service, and transaction coordination. Furthermore, the reliance on a network of service providers, from photographers to inspectors, requires careful selection and relationship management to ensure consistent quality and availability.
Franchise Datasheet
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