Baja Fresh is a quick-service restaurant serving fresh, high-quality Mexican-style food and soft drinks. The franchise provides made-to-order meals emphasizing fresh ingredients.
Key Insights
- Baja Fresh was established with a vision to offer fresh, fast-casual Mexican-inspired cuisine, emphasizing made-to-order meals and quality ingredients sourced from growers. The business has since grown, offering a consistent dining experience focused on flavor and customization.
- The franchise operates on a model that prioritizes fresh preparation in-house, allowing customers to personalize their burritos, tacos, salads, and bowls. This approach caters to evolving consumer preferences for healthy and adaptable meal options in a quick-service environment.
- The business is positioned within the fast-casual segment of the restaurant industry, a sector known for its expansion and appeal to consumers seeking elevated dining experiences beyond traditional fast food but with convenience.
Franchise Fee and Costs to Open
Exploring the financial picture of Baja Fresh gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $428,560 - $1,012,290, along with a franchise fee of $12,000 - $30,000.
Financial Performance and Revenue
Yearly gross sales of $872,538 and estimated earnings of $104,705 - $130,881 show the potential financial performance of this franchise. These figures are crucial for prospective franchisees as they help to project revenue and profitability. They offer insight into the business's ability to generate income and can be used to compare its performance against other investment opportunities. The Franchise Payback Period of 6.6-8.6 provides an estimation of the time it might take for an owner to recover their initial investment. This metric is a key consideration for anyone evaluating the financial viability of a franchise, as it relates directly to the speed at which the business can become profitable. A shorter payback period can indicate a faster return on capital, which is a significant factor in making an informed decision about a franchise investment.
Training and Resources
Baja Fresh provides new franchisees with comprehensive training. This initial program, lasting two weeks, takes place at Baja Fresh corporate headquarters. The franchisor offers operational guidance and marketing strategies to support franchise launch. Baja Fresh also provides access to a robust support network and ongoing resources.
Legal Considerations
Legal considerations for a Baja Fresh franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Operating a Baja Fresh franchise involves considerations such as navigating a competitive local landscape, potentially dense with established Mexican food concepts. Managing day-to-day operations, from staffing to inventory control, requires consistent attention to detail. Furthermore, reliance on the franchisor's designated suppliers for core ingredients introduces a dependency that requires careful monitoring to ensure product availability and quality.
Franchise Datasheet
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