Ascend Hotel Collection is a network of upscale hotels and resorts offering a variety of amenities and services. The franchise operates hotels that provide a unique, boutique experience with sales, marketing, and reservations support.
Key Insights
- The Ascend Hotel Collection emerged from a vision to empower independent hotels, offering them a platform to enhance their reach and operational capabilities while retaining their unique identity. This approach allows for a diverse portfolio of properties, each with its own character and local appeal, contributing to a distinct guest experience.
- The franchise operates by providing a robust framework that supports individual hotel owners. This includes access to a reservation system, marketing resources, and established brand recognition, enabling properties to compete effectively in the hospitality market and attract a broader customer base through shared operational advantages.
- Ascend Hotel Collection participates in the lodging industry, a sector characterized by continuous evolution in traveler preferences and technological advancements. The business model is designed to adapt to these changes, offering independent hotels the tools to maintain relevance and appeal to a wide range of travelers seeking distinctive accommodations.
Franchise Fee and Costs to Open
Exploring the financial picture of Ascend Hotel Collection gives insight into both the upfront commitment and the potential revenue opportunity. According to FDD Item 7, opening this franchise typically involves an investment in the range of $8,924,896 - $23,760,460, along with a franchise fee of $45,000 - $45,000.
Financial Performance and Revenue
Training and Resources
Ascend Hotel Collection provides new franchisees with comprehensive training and resources. Initial training is a robust program, extending for two weeks, and it is conducted at Ascend's corporate headquarters. This training offers valuable insights and practical application of Ascend's operational standards. Ascend also provides a library of operational manuals and ongoing support to assist with property launch and day-to-day management.
Legal Considerations
Legal considerations for a Ascend Hotel Collection franchisee are outlined in the Franchise Disclosure Document (FDD) and the Franchise Agreement. Note that this franchise discloses lawsuits and/or bankruptcy information in its FDD, which may impact your evaluation. Subscribe now to access more details and be sure to consult a qualified attorney before proceeding.
Challenges and Risks
Operating an Ascend Hotel Collection franchise involves considerations regarding local market dynamics, where established brands and independent offerings present a competitive landscape. Franchisees must navigate operational intricacies, from staffing and guest services to property maintenance, ensuring consistent brand standards. Furthermore, reliance on specific supply chains for amenities and operational needs requires careful management to maintain quality and availability.
Franchise Datasheet
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