Published on 27 Mar 2023 Time 8 min read Last update by 22 Jun 2023

Database of Companies: Pitchbook vs Crunchbase vs ZoomInfo (2024)

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Are you looking for a comprehensive database of companies to help you make informed decisions about franchising, investment, or sales and marketing? In today’s business landscape, there are several platforms available that offer different levels of access to company data and intelligence. In this article, we will compare and contrast the key features and benefits of four leading platforms: Vetted Biz vs Pitchbook vs Crunchbase vs Zoominfo.

We will examine each platform’s unique selling points, user experience, and product offerings to help you identify the right platform to suit your specific business needs. Whether you are an entrepreneur, investor, franchisor, or private equity firm, this article will provide you with the information you need to make informed decisions. In the end, you will find a chart with the differences between Vetted Biz vs Pitchbook vs Crunchbase vs Zoominfo.


1. Vetted Biz

At Vetted Biz, our goal is to bring transparency to potential franchisee owners as they navigate the process of buying a franchise, as well as franchisors that are vetting potential franchisees. We are the leading platform for accessible and analytical data on franchises and businesses available in the U.S. Our goal is to empower entrepreneurs, investors, and stakeholders with the information they need to make informed decisions.

We have reviewed over 7,000 U.S. businesses and franchises, with over 7,000 U.S. franchises listed on our website. Our team is dedicated to reviewing Franchise Disclosure Documents and vetting these franchises in our due diligence process. We understand the importance of a thorough due diligence process, and our team has the expertise to help you navigate the complexities of franchise ownership.

In addition to our franchise solutions, we offer franchise consulting services to private equity and investor clients interested in conducting market research into the franchise industry. Through our years of experience working in the franchise industry, we have gained deep insights on behalf of our clients. We use our knowledge and expertise to provide our clients with the information they need to make informed investment decisions.

Our Mission

We also enable individuals to obtain access to one of the largest FDD databases populated by the most up-to-date FDDs. For those who do not know, the franchise disclosure document (FDD) is a legal document that is presented to prospective buyers of franchises in the pre-sale disclosure process in the U.S. We believe that access to this information is critical for potential franchisees to make informed decisions about buying a franchise.

At Vetted Biz, we are passionate about helping entrepreneurs, investors, and stakeholders succeed in the franchise and small business marketplace. Our core values define our culture, who we are, and the types of people that we interact with on a daily basis. We are constantly learning and improving ourselves, and we want to empower people to make data-informed decisions. Each of our team members is expected to “own”” their work and responsibilities, and we actively encourage internal and external community through shared perspectives and aligned values.

We are dedicated to making franchise and small business insights available to entrepreneurs, investors, and stakeholders. Whether you are a potential franchisee, franchisor, private equity firm, or investor, we are here to provide you with the information you need to make informed decisions.

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2. Crunchbase

Crunchbase is a data platform that provides comprehensive information on private companies, investors, people, and events associated with them. The platform was launched in 2007 and has since become one of the most widely used sources of information on startups, emerging industries, and venture capital firms.

Crunchbase offers a range of products for different types of users, including Crunchbase Starter, Crunchbase Pro, and Crunchbase Enterprise. These products offer different levels of access to company data, account discovery and qualification tools, CRM integrations, and contact identification and outreach tools.

Crunchbase Products

Crunchbase Starter is designed for individuals or small teams that need to search, track, and monitor companies they care about. It offers best-in-class private company data to help users make informed decisions. Crunchbase Pro, on the other hand, is intended for users who want to find and close deals faster. It provides relevant account recommendations, account qualification tools, and key integrations to streamline prospecting efforts.

Crunchbase Enterprise is the most comprehensive product offered by the platform. It powers entire prospecting teams with access to account discovery, qualification, contact identification, and outreach tools. Additionally, it offers CRM integrations, unlimited exports, and hands-on support from the customer team.

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Crunchbase’s unique community of contributors, partners, and in-house data experts power its best-in-class live data. The platform’s data is enriched, cleansed, verified, and updated daily to ensure customers have the latest information on private companies. Crunchbase has over 4,000 venture capital firms, 2,000 top news publications, and 75+ partners across sectors like B2B media, government, and academia.

In summary, Crunchbase is a data platform that offers a range of products and solutions designed to help users grow their businesses. Its comprehensive data and tools provide insights and intelligence to support business development, marketing, and research efforts. Crunchbase is used by a variety of organizations, including venture capital firms, B2B media, government agencies, and academia, to support their business objectives

3. Zoominfo

ZoomInfo is a go-to-market platform that provides solutions to help companies achieve their revenue goals. The platform was founded in 2007 as DiscoverOrg by Henry Schuck with the aim of assisting millions of sales, marketing, and recruiting professionals who need to achieve their targets.

In 2019, DiscoverOrg acquired ZoomInfo, setting new standards in B2B intelligence and empowering customers with B2B data of the highest quality, quantity, and depth. In 2020, ZoomInfo became a publicly traded company in what was the largest software IPO in a decade. Today, ZoomInfo’s suite of modern go-to-market software, data, and intelligence enables sales, marketing, and recruiting teams to uncover opportunities and hit their numbers through insight-driven engagement.

To achieve its mission of unlocking the growth potential of professionals and businesses with a modern end-to-end revenue operating system, ZoomInfo provides exceptional data quality and coverage to ensure users have the most actionable business intelligence at their fingertips.


Zoominfo Products

The platform collects, verifies, publishes, and updates millions of contact and company profiles every day to help users power their go-to-market motions with the most accurate company and contact data. ZoomInfo’s data is sourced from multiple sources, including advanced technologies, niche third-party providers, community contributors, and a robust research team.

The data provided by ZoomInfo includes foundational data such as professional and company profiles, email addresses, and buying signals, including firmographics, dynamic signals, and demographics. The platform’s sophisticated data collection machine, FuZIon, ensures that users’ business data is accurate, actionable, and data-privacy compliant.

ZoomInfo offers a range of solutions for different types of users, including SalesOS, MarketingOS, TalentOS, and OperationsOS.

SalesOS provides market intelligence and prospecting solutions for high-performing sales teams, while MarketingOS offers ABM, demand generation, and conversion tools for modern marketers. TalentOS provides candidate intelligence database and sourcing tools for savvy recruiters, and OperationsOS offers high-performance B2B data and orchestration tools for Ops and data heroes focused on foundational data, strategy, and execution

4. Pitchbook

Let’s continue with the comparison, between Vetted Biz vs Pitchbook vs Crunchbase vs Zoominfo. PitchBook is a leading resource for comprehensive data, research, and insights spanning the global capital markets. The PitchBook Platform, a dynamic suite of products, offers unprecedented access to the public and private markets, providing intuitive, actionable insights and trends hidden within the financial data of over three million companies.

PitchBook was founded in 2007 by John Gabbert, who saw the need for an actionable, extensive database for private equity-focused intelligence. Since then, PitchBook has expanded its coverage areas to include the entirety of the public and private markets, added thousands of datasets and millions of individual insights to the platform, and pioneered new features and products that surface the information clients need to make informed decisions that propel their firms forward.

Now part of Morningstar, PitchBook is headquartered in Seattle, London, and Hong Kong with additional offices in New York and San Francisco. The company’s leadership team, including founder and CEO John Gabbert and COO Rod Diefendorf, is dedicated to meeting and exceeding customers’ expectations every day.


PitchBook Products

The PitchBook Platform offers a range of solutions for various types of users, including private market intelligence, fundraising, deal sourcing, due diligence, business development, networking, deal execution, benchmarking, and asset allocation. The platform helps clients gain actionable insight on the flow of capital across VC, PE, and M&A and create the perfect pitch using valuable intel on companies, funds, and financial sponsors. Additionally, clients can grow their business by targeting opportunities within the private and public markets and build data-backed comps, buyer and investor lists with technology designed to save time.

PitchBook has a large customer base, including Manhattan Venture Partners, Ferring Pharmaceuticals, CEO BMY Group, Upfront Ventures, and Boltendahl International Partners. According to Brad Fishman, Managing Partner at Manhattan Venture Partners, PitchBook offers the most accurate data, and they put a lot of confidence in it.

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So, What Is The Difference? - Pitchbook vs Crunchbase vs Vetted Biz vs Zoominfo

Let’s proceed with the differences between Vetted Biz vs Pitchbook vs Crunchbase vs Zoominfo.

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