Published on 29 Apr 2021 Time 3 min read Last update by 31 Jan 2024

Yoga Six Franchise Review (2021)

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Yoga Six is a modern fitness boutique offering a fresh perspective on one of the world’s oldest fitness practices and wellness industry. Yoga Six has classes to fit every fitness level. Whether the focus is on deep stretching, stress relief, or high intensity workouts that challenge every step of the way, they have a class.

They believe that everyone deserves the mind-body experience of yoga. By connecting the student to a practice that is energizing, empowering, and fun. They deliver life-enhancing benefits through different yoga classes such as Stretch and Restore, Slow Flow, Hot Yoga, Vinyasa, Power Yoga and Performance.

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Management Team

Yoga Six, founded in 2012, operates studios in five markets: San Diego, Chicago, St. Louis, Milwaukee and Columbus, Ohio. The brand is based around six aspirational pillars: stronger, leaner, clearer, calmer, braver, further.

In 2018, Yoga Six was acquired by Xponential Fitness, it is the sixth brand now under the Xponential umbrella, which includes Club Pilates, CycleBar, StretchLab, Row House and AKT. It is Xponential’s first yoga brand.

As part of the Xponential Fitness suite of brands, Yoga Six franchise owners will be backed by a corporate leadership team that boasts over 25 years of fitness franchising experience and offers significant support for site selection, build out, marketing, retail, sales and operations as well as extensive training.

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Health and Wellness Industry 

Franchise Strengths

  • Fitness and wellness industry concept that offers a strong sense of community, personalized attention, and variety
  • Appeals to a wide range of the population, from people who want to get in shape to others who just want to de-stress to strong yoga enthusiasts
  • Recurrent revenue streams with monthly membership fee structure

Franchise Weaknesses

  • Reliant on finding, training, and retaining good coaches/trainers to deliver the classes and engage the members
  • Operates in a competitive environment with low barriers of entry

Franchise Opportunities

  • Growing niche within the health/fitness market- Over $16b spent by yoga practitioners on yoga clothing, equipment, classes, and accessories in the last year
  • Very large and growing market – approximately 37 million American practice yoga today, a significant increase from 20 million in 2012 (statista)
  • Brand awareness will continue to grow as the concept expands
  • 69% percent of yoga studios are independently owned
  • Between 2012 and 2016 the number of Americans practicing yoga grew by 50% (TheGoodBody)

Franchise Threats

  • Operating in a very large, competitive market that is rapidly changing
  • Profits can be negatively impacted due to close proximity of a similar competitor
  • Potential for change in consumers’ preferred health/fitness regimen

Yoga Six Franchise Cost

Yoga Six Franchise cost ranges from $335,578 to $474,164 according to the 2019 FDD.

ItemEstimated Amount (in USD)When DueTo Whom Payment is to Be Made
Initial Franchise Fee$60.000$60.000At signing of Franchise AgreementFranchisor
Travel & Living Expenses While Training5003.000Prior to trainingAirlines, hotels, and restaurants
Real Estate/Lease9.30028.000As incurredLandlord
Leasehold Improvements72.100179.500As incurredApproved suppliers, Architects and Contractors
Signage & Graphics21.50030.000As incurredApproved Suppliers
Insurance9001.000Before OpeningInsurance Carrier
Speacialty and Other Exercise Equipment8.0008.100Before OpeningFranchisor
Opening Retail Inventory12.00012.000Before OpeningFranchisor and other Approved Suppliers
Utility Deposits01.000As incurredUtility Suppliers
Licenses and Permits03.000As arrangedLocal, State or Federal Government
Furniture, Fixtures and Related Supplies22.00023.500As incurredFranchisor and other Approved Suppliers
Audio/Visual and Computer Equipment36.70038.700As arrangedApproved Suppliers
Studio Management System9.00010.000As arrangedFranchisor and other Approved Suppliers
Shipping1.30010.000Before openingFranchisor and other Approved Suppliers
Initial Marketing Spend15.00015.000Before OpeningApproved Suppliers and Vendors
Additional Funds – First 3 months15.00030.000As incurredEmployees, Vendors, Utilities

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How Much does a Yoga Six Franchise make?

Average Gross Revenue Over Measurment PeriodMedian Gross Revenue Over Measurment PeriodTotal Number of StudiosNumber of Studios that Met or Exceeded the Average
$990.226,23$1.063.159,5064 or 66.6%

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