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Yoga Six Franchise Review (2019)

Yoga Six  Franchise Background 

YogaSix is a modern fitness boutique offering a fresh perspective on one of the world’s oldest fitness practices.

YogaSix has classes to fit every fitness level. Whether the focus is on deep stretching, stress relief, or high intensity workouts that challenge every step of the way, they have a class.

They believe that everyone deserves the mind-body experience of yoga. By connecting the student to a practice that is energizing, empowering, and fun. They deliver life-enhancing benefits through different yoga classes such as Stretch and Restore, Slow Flow, Hot Yoga, Vinyasa, Power Yoga and Performance.


Management Team

Yoga Six, founded in 2012, operates studios in five markets: San Diego, Chicago, St. Louis, Milwaukee and Columbus, Ohio. The brand is based around six aspirational pillars: stronger, leaner, clearer, calmer, braver, further.

In 2018, Yoga Six was acquired by Xponential Fitness, it is the sixth brand now under the Xponential umbrella, which includes Club Pilates, CycleBar, StretchLab, Row House and AKT. It is Xponential’s first yoga brand.

As part of the Xponential Fitness suite of brands, Yoga Six franchise owners will be backed by a corporate leadership team that boasts over 25 years of fitness franchising experience and offers significant support for site selection, build out, marketing, retail, sales and operations as well as extensive training.

Franchise Health and Wellness Industry Analysis 


Franchise Strengths

Fitness and wellness concept that offers a strong sense of community, personalized attention, and variety

Appeals to a wide range of the population, from people who want to get in shape to others who just want to de-stress to strong yoga enthusiasts

Recurrent revenue streams with monthly membership fee structure


Franchise Weaknesses

Reliant on finding, training, and retaining good coaches/trainers to deliver the classes and engage the members

Operates in a competitive environment with low barriers of entry


Franchise Opportunities

Growing niche within the health/fitness market- Over $16b spent by yoga practitioners on yoga clothing, equipment, classes, and accessories in the last year

Very large and growing market – approximately 37 million American practice yoga today, a significant increase from 20 million in 2012 (statista)

Brand awareness will continue to grow as the concept expands

69% percent of yoga studios are independently owned

Between 2012 and 2016 the number of Americans practicing yoga grew by 50% (TheGoodBody)


Franchise Threats

Operating in a very large, competitive market that is rapidly changing

Profits can be negatively impacted due to close proximity of a similar competitor

Potential for change in consumers’ preferred health/fitness regimen

How Much is a Yoga Six Franchise?

Yoga Six Franchise cost ranges from $335,578 to $474,164 according to the 2019 FDD.

Item Estimated Amount (in USD) When Due To Whom Payment is to Be Made
Low High
Initial Franchise Fee $60.000 $60.000 At signing of Franchise Agreement Franchisor
Travel & Living Expenses While Training 500 3.000 Prior to training Airlines, hotels, and restaurants
Real Estate/Lease 9.300 28.000 As incurred Landlord
Leasehold Improvements 72.100 179.500 As incurred Approved suppliers, Architects and Contractors
Signage & Graphics 21.500 30.000 As incurred Approved Suppliers
Insurance 900 1.000 Before Opening Insurance Carrier
Speacialty and Other Exercise Equipment 8.000 8.100 Before Opening Franchisor
Opening Retail Inventory 12.000 12.000 Before Opening Franchisor and other Approved Suppliers
Utility Deposits 0 1.000 As incurred Utility Suppliers
Licenses and Permits 0 3.000 As arranged Local, State or Federal Government
Furniture, Fixtures and Related Supplies 22.000 23.500 As incurred Franchisor and other Approved Suppliers
Audio/Visual and Computer Equipment 36.700 38.700 As arranged Approved Suppliers
Studio Management System 9.000 10.000 As arranged Franchisor and other Approved Suppliers
Shipping 1.300 10.000 Before opening Franchisor and other Approved Suppliers
Initial Marketing Spend 15.000 15.000 Before Opening Approved Suppliers and Vendors
Additional Funds – First 3 months 15.000 30.000 As incurred Employees, Vendors, Utilities
TOTAL $283.300 $452.800

RoyaltyAd-Fund

Royalty Ad-Fund
7% 3%

How Much does a Yoga Six  Franchise make?

Average Gross Revenue Over Measurment Period Median Gross Revenue Over Measurment Period Total Number of Studios Number of Studios that Met or Exceeded the Average
$990.226,23 $1.063.159,50 6 4 or 66.6%

Interested in Seeing how Yoga Six Franchise compares to other Fitness Center Industry franchises? Download our Fitness Center Industry franchise guide below!

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