Which Wich Franchise Review (2024)
Which Wich Superior Sandwiches is an American quick service restaurant specializing in sandwiches and salads.
They believe that a great sandwich has the power to make any day better. They craft each sandwich with care, with a smile and a thank you, to make customers feel re-energized and satisfied.
In the restaurant, customers select a sandwich from 10 categories, then choose the bread, cheese, spreads, and toppings. here are ten categories and 60 topping options. Sandwiches come in regular (7-inch), large (10.5-inch), and super (14-inch) sizes. The sandwiches are then prepared, and delivered in the personalized sandwich bags. Guests are encouraged to draw on their bags and hang their “artwork” on the community wall.
Which Which Franchise Management Team
Founded by restaurateur Jeff Sinelli, CEO of Genghis Grill, in 2003, Which Wich began with one location in downtown Dallas.
In 2005 it began franchising and now has around 400 locations open.
Franchise Food Services Industry Analysis
Franchise Strengths
- Customizable sandwiches and salads.
- Operationally simple, easy to learn.
- Franchisor provides training and support with suppliers and opening the store.
- Strong leadership team based in TX committed to helping franchisees grow their markets.
Franchise Weaknesses
- Success of business is highly dependent on location of the store.
- Must manage a relatively high number of employees in a high turnover industry.
Franchise Opportunities
- Ability to adapt and grow with a growing franchisor in a changing food market.
- The sandwich and subs industry has grown 2.7% since 2013 (Ibis World).
- Sandwich and Sub store industry is worth $23bn (Ibis World).
Franchise Threats
- Profitability can be negatively impacted by close location of like competitors (other sub shops).
- Healthier menu options in other restaurants.
- Customers can prefer to make their own sandwiches at home.
- Cheaper competition.
- Changing consumer tastes.
How Much Is a Which Wich?
Which Wich Franchise Cost Ranges from $175,500 to $480,250 According to the 2019 FDD.
| Item | Estimated Amount (in USD) | When Due | To Whom Payment is to Be Made | |
|---|---|---|---|---|
| Low | High | |||
| Initial Franchise Fee and Development Fee | $25.000 | $30.000 | Upon signing Franchise Agreement | Franchisor |
| Initial Application and Document Preparation Fee | 250 | 750 | As arranged | Franchisor |
| Site Selection Assistance | 0 | 1.000 | As arranged | Franchisor |
| First Month’s Rent and Security Deposit | 2.000 | 14.000 | As arranged | Lessor |
| Leasehold Improvements | 35.000 | 200.000 | As arranged | Contractor |
| Store Design Consulting Services | 500 | 1.500 | As arranged | Suppliers |
| Furniture, Fixtures, Equipment and Signage | 87.500 | 125.000 | As arranged | Suppliers |
| Initial Training Costs | 0 | 15.000 | As Invoiced | Employees and Suppliers |
| Pre-Opening Consultation | 0 | 1.000 | As arranged | Franchisor |
| Opening Assistance Costs | 0 | 5.000 | As Invoiced | Franchisor |
| Computer Hardware and Software | 1.500 | 15.000 | As arranged | Suppliers |
| Initial Inventory/Supplies | 7.500 | 12.000 | As arranged | Suppliers |
| Professional Services | 2.500 | 7.000 | As arranged | Accountants, Lawyers, etc. |
| Opening Advertising Expenses | 3.500 | 10.000 | As arranged | Suppliers |
| Insurance | 250 | 3.000 | As arranged | Suppliers |
| Additional Funds (3 Months) | 10.000 | 40.000 | As arranged | |
| TOTAL | $175,500 | $480,250 | ||
How Much Does a Which Wich Franchise Make?
| Weekly Gross Sales by Category | Average Weekly Gross Sales | Number and % of System Stores Above Average | Median Weekly Gross Sales |
|---|---|---|---|
| (A) $11,000 and Higher (122, or 32%, of System Stores) | $14.718 | 41 System Stores; 34% of 122 | $13.701 |
| (B) $8,001.00 to $10,999.00 (140, or 36%, of System Stores) | $9.391 | 66 System Stores: 47% of 140 | $9.305 |
| (C) $8000.99 or Less (123, or 32%, of System Stores) | $6.160 | 72 System Stores; 58% of 123 | $6.351 |
| Weekly Gross Sales by Category | Average Weekly Net Sales | Average Cost of Goods Sold | Average Labor Costs | Average Occupancy Costs |
|---|---|---|---|---|
| (A) $11,000 and Higher (97, or 32%, of Reporting Stores) | $12,721 (38 of 97 Reporting Stores, or 39% Above Average) Median: $13,163 | 32.2% (49 of 95 Reporting Stores, or 51%, Better than Average) Median: 32.1% | 23.5% (48 of 88 Reporting Stores, or 55%, Better than Average) Median: 22.6% | 10.3% (44 of 80 Reporting Stores, or 55%, Better than Average) Median: 9.9% |
| (B) $8,001.00 to $10,999.00 (118, or 39%, of Reporting Stores) | $8,373 (63 of 118 Reporting Stores, or 53% Above Average) Median: $8,421 | 32.7% (61 of 118 Reporting Stores, or 52%, Better than Average) Median: 32.3% | 23.2% (58 of 111 Reporting Stores, or 52%, Better than Average) Median: 23.0% | 13.3% (48 of 92 Reporting Stores, or 52%, Better than Average) Median:13.1% |
| (C) $8000.99 or Less (86, or 29% of Reporting Stores) | $6,393 (47 of 86 Reporting Stores, or 55% Above Average) Median: $6,498 | 33.5% (45 of 85 Reporting Stores, or 53% Better than Average) Median: 33.3% | 25.2% (40 of 69 Reporting Stores, or 58% Better than Average) Median: 24.4% | 17.7% (41 of 70 Reporting Stores, or 57%, Better than Average) Median: 16.5% |
FDD Disclaimer: “The Gross Sales information below is provided for all 385 franchised Stores open and operating in the United States on December 31, 2018, regardless of the length of time the Stores operated during the year (“Franchised Stores”). We obtained the Gross Sales information from point of sale polling and franchisee reports. This information has not been audited or otherwise verified by us.
The information is separated into three categories based on Gross Sales: Category (A) Stores are Franchised Stores with average weekly Gross Sales of $11,000 and up; Category (B) Stores are Franchised Stores with average weekly Gross Sales from $8,001.00 to $10,000.99; and Category (C) Stores are Franchised Stores with average weekly Gross Sales from $0.00 to $8,000.99. For each category, we provide: (i) the range of Gross Sales for each category and the number of Franchised Stores in the category (and the percent of all Franchised Stores those Franchised Stores represent); (ii) the average weekly Gross Sales for all Franchised Stores in the category; (iii) the number of Franchised Stores that performed above the average weekly Gross Sales for the category (and the percent of the number of Franchised Stores in that category those Stores represent); and (iv) the median amount of Gross Sales for all Franchised Stores include in the category.
“The cost information below is provided by 301 franchised Stores open and operating in the United States at least one, full calendar year from January 1, 2018 through December 31, 2018 (“Reporting Stores”). We obtained this information from profit and loss statements submitted by franchisees, the point of sale system, and reports from key vendors where available. Not all franchisees submitted profit and loss statements. The Reporting Stores do not include: (a) 39 (10%) of the Franchised Stores that did not submit data; and (b) 40 of the Franchised Stores that (i) were either not open and operating a full calendar year, (ii) were transferred and therefore had different owners, or (iii) are considered non-traditional locations with different menus, operating hours, and square footage than our traditional Stores. This information has not been audited or otherwise verified by us.”
