Vitality Bowls Franchise Review (2023)

Written by: Patrick Findaro
Last Updated by Catalina Lima: January 19, 2023
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Vitality Bowls Full of LIfe in 2021

This article is based on its 2021 FDD

Vitality Bowls is a superfood café revolutionizing Acaí Bowls. An Acaí Bowl is a nutritional powerhouse made from a thick blend of the Amazon’s antioxidant-rich acaí (ah-sigh-ee) berry, topped with organic granola and a selection of superfood ingredients.


They specialize in making delicious Acaí Bowls, smoothies, fresh juices, soups, salads, and panini. Vitality Bowls can be enjoyed for breakfast, lunch, a snack, or dessert and are the undisputed choice for a complete and nutritious meal. They also offer catering in all of their locations.

Using only the freshest ingredients, all smoothies and bowls are made without fillers such as ice, frozen yogurt, added sugar, or artificial preservatives and are packed with vitamins and minerals.

Franchise Background

Opening a Vitality Bowls franchise is inexpensive when compared with the cost of starting comparable restaurants. They educate their franchise owners on everything they need to know. In addition to their extensive support structure, franchisees gain access to Vitality Bowls’ preferred vendors, which they source and contract nationally, to ensure the right ingredients are delivered to the franchisee’s door at the right prices

They train franchisees to manage a Vitality Bowls, and they train their team to help ensure a successful opening. The Vitality Bowls team will visit the store regularly and analyze the operations to ensure they are meeting the store’s ongoing needs

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Management Team

Roy and Tara Gilad, a pair of successful business owners, founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood café concept together as a result of discovering their daughter’s severe food allergies and wanting to find healthy, safe food alternatives. Since franchising began in 2014, the brand has seen significant growth with more than 40 cafés open and in development. Today, Vitality Bowls is redefining the fast casual healthy food restaurant sector every day at each of its locations across the country.

Entrepreneurs, Roy and Tara Gilad, have had many successes in building companies and Vitality Bowls is no exception. They wanted to build a place where people could eat this delicious superfood made of the finest chemical-free ingredients quickly and affordably. Roy and Tara felt people needed a healthier eating option as an alternative to the unhealthy foods surrounding everyone; therefore creating Vitality Bowls.

Now, they want to make Vitality Bowls a household name and offer healthy and nutritious food to everyone.

it's their promise to run vitality bowls in a way that doesn't cut corners, only offers the best and freshest ingredients, and continually satisfies their patrons

Franchise Healthy Food Services Industry Analysis

Franchise Strengths

  • Offers high quality, affordable, and healthy food in the growing healthy food segment
  • Offers food and drink options that allow the concept to appeal to a wider customer base
  • Operationally simple

Franchise Weaknesses

  • Location and site selection are quite important in dictating the success of the business
  • Relatively new concept that will need to execute  operations well in order to attract and retain the desired market
  • Consumers still learning of acai bowl as a meal replacement/alternative

Food Services Franchise Opportunities

  • Opportunity to grow with an emerging franchisor in an emerging and quickly growing industry
  • Huge industry with room for many players – over 79 million Americans a day reported eating at fast-food/quick service restaurants in 2014
  • Ability to expand sales opportunities through catering, online ordering, and delivery
  • As Americans increasing become more health-conscious, the segment of the healthy segment of the quick service market is projected to grow significantly faster than the overall quick service market

Threats in the Food Services Franchise Market

  • A number of incumbent quick service/fast casual concepts are working to adapt their menu offering to meet the healthy food market segment
  • A large number of emerging healthy food concepts are also entering the market and looking to grow
  • Potential for more consumers to choose to cook and eat meals at home
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Historical Revenue For Vitality Bowls

Disclosure from Vitality Bowls FDD: “As of December 31, 2017, we had a total of forty-seven (47) Vitality Bowls Restaurants in operation, including six (6) Vitality Bowls Restaurants owned and operated by our affiliates (the “Affiliate Restaurants”) and forty-one (41) Vitality Bowls Restaurants owned and operated by franchisees (the “Franchised Restaurants”).

Six (6) of the Affiliate Restaurants were open and in operation for the entire 2017 calendar year. One (1) of the Affiliate Restaurants was operated by two separate management companies during the 2017 calendar year and was therefore omitted from the financial performance disclosures in this Item 19. The financial performance information in Tables B and D of this Item 19 includes performance information for the remaining five (5) Affiliate Restaurants (the “Affiliate FPR Restaurants”).

Twenty-two (22) of the Franchised Restaurants were open and in operation for the entire 2017 calendar year (the “Franchisee FPR Restaurants”). Tables A and C reflect financial performance information for the Franchisee FPR Restaurants. One franchised Vitality Bowls Restaurant closed operations in the 2017 calendar year. This closed outlet was excluded from the performance information disclosed in this Item 19. 

During the period January 1, 2017 through June 30, 2017, nine new franchised Vitality Bowls Restaurants opened for business (the “New Franchisee FPR Restaurants”). The financial performance information presented in Table E includes Gross Sales performance information for the New Franchisee FPR Restaurants during the period commencing on each Restaurant’s opening date and ending on March 31, 2018.


The information given is a historical financial performance representation for the Affiliate FPR Restaurants and the Franchisee FPR Restaurants. The historical financial performance representation in this Item 19 presents: (A) certain Average Annual Gross Sales and Average Gross Sales Per Customer Invoice information for the Franchisee FPR Restaurants and the Affiliate FPR Restaurants during the period from January 1, 2017 until December 31, 2017 (“Reporting Period”); and (B) actual Gross Sales for the New Franchisee FPR Restaurants from the date of opening through March 31, 2018. 

The financial information used in the preparation of the information provided in this Item 19: (a) was not audited, and (b) was prepared internally by us based on unaudited information provided to us through the POS System from our Affiliate FPR Restaurants, our Franchisee FPR Restaurants and New Franchisee FPR Restaurants. Individual franchisees are likely to experience sales volume and expense variations. The geographic area within which a franchised Restaurant is located, the competition in the market, and the operational skill and management methods employed by a franchisee may significantly affect the sales realized and expenses incurred. You should conduct your own independent research and due diligence to assist you in preparing your own projections.

We have written substantiation for the financial performance representation provided in this Item 19. Written substantiation for the financial performance representation in this Item 19 will be made available to the prospective franchisee upon reasonable request. You should carefully analyze the following table with the assistance of your counsel, accountants or other advisors.”

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