Urban Bricks Pizza Franchise Review (2023)
Written by: Patrick Findaro
Last Updated by
Brenda Bagnoli: January 18, 2023
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Urban Bricks Pizza is a fast casual pizza concept featuring Neopolitan style pizzas, wings, paninis, salads, and gelato committed to fast service with high quality ingredients and affordable price.
Contents
Bricks Pizza
Urban Bricks Pizza is unique in the fast casual pizza space as they allow the customer to fully customize their pizza. The made-to-order pizzas are prepared and ready in two minutes or less. Unlike other pizzerias, their dough is fresh made daily in-house. Additionally, they are the only fast casual pizza brand that offers delivery, drive thru or a full sports bar module
Top 20 Most Popular Franchises: Dunkin’
Vetted Biz is the leading platform for accessible and analytical data on franchises and businesses available in the U.S. Our research team has reviewed over 2,650 franchises. And knows the key facts and data that signal a successful franchise system. Upon extensive review, our team was able to compile the “Top 20 Most Popular Franchises in the United States.” In the article below, we review the business model proposed by one of these 20 franchises: Dunkin’, as well as the requirements that encompass its franchise application process.
Dunkin' Donuts
The story of Dunkin’ Donuts began in 1948 when its founder, Bill Rosenberg, opened a donut and coffee restaurant in Quincy, Massachusetts called “Open Kettle.” After seeing his business grow by selling doughnuts for five cents and coffee for ten cents, Rosenberg renamed his restaurant to “Dunkin’ Donuts” in 1950, after a brainstorming session with his executives. “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well merchandised stores,”. A philosophy which still holds true today.
Franchising began 5 years later, and by 1960, the number of restaurants had already grown to over 100 shops. Today, Dunkin’ Donuts stores can be found in over 32 countries, serving over 70 varieties of doughnuts along with hot and cold coffee drinks, bagels, breakfast sandwiches and other baked goods. Additionally, Dunkin’s parent company, Dunkin’ Brands inc. also franchises Baskin-Robbins, and the two concepts are on occasion also co-branded. Dunkin’ headquarter is currently in Canton, Massachusetts. David Hoffmann, CEO who was President of High Growth Markets at McDonald’s Corporation, is in charge of running it.
How Much Does a Dunkin’ Donuts Franchise Cost?
The total investment amount to establish a Dunkin’ franchise ranges from $395,500 to $1,597,200. This includes the company’s franchise fee that ranges from $40,000 to $90,000. Once the store has been built and operations begin, franchisees are then expected to pay Dunkin’s corporate team a royalty fee of 5.9% on gross sales, and a marketing fee of 5% on gross sales in exchange for the marketing services provided by the franchisor. The franchisor is particularly looking for experienced candidates who are willing to run the business on a daily basis. And who have enough capital to support a multi-unit franchise development. That said, the minimum net worth required to own a Dunkin’ franchise ranges from $250,000 to $500,000 and the applicant must have liquid assets ranging from $125,000 to $250,000.
Dunkin’ in Numbers
When evaluating a Dunkin’ franchise’s potential for growth, one does not need to go beyond Quick Service Restaurant (QSR) numbers to better understand the prospect for success of the opportunity at hand. The fast-food industry generated $200 billion in revenues in 2015. There was an expectation on the industry to have an annual growth of 2.5% for the following subsequent years. Dunkin’ itself, leads US. QSR concept and in 2019 ranked number 8 in QSR Magazine’s top 50. Limited data was available on the financial status of the company’s franchisees. But only 144 franchises ceased operations in 2019. An insignificant value when contrasted with the total amount of franchises under Dunkin’s franchise system.
MOVING FORWARD, DUNKIN’ IS LOOKING TO ESTABLISH NEW UNITS ACROSS A NUMBER OF STATES IN THE U.S.
Management Team
After 20 years of owning various restaurant franchises, Sammy Aldeeb decided he wanted to get into the pizza business. When he couldn’t find an existing franchise he liked enough to buy, he decided to start his own in 2015 – Urban Bricks Pizza
Urban Bricks Pizza has been able to grow remarkably quickly due to the management team’s vast industry experience and track record of success
Franchise Food Services Industry Analysis
Franchise Strengths
- Very experienced franchise management team that has opened up locations in a wide variety of states
- Use of high quality ingredients leads to a superior tasting and healthier product that is evident to consumers
- Strong gross margin business
- Differentiated product offering at an affordable price point baked quickly through an innovative baking process
Franchise Weaknesses
- Location and site selection are quite important in dictating the success of the business
- Margins have the potential to be eroded due to changes in price of ingredients and / or increase in labor costs
- Many pizza competitors exist which can make it difficult for the consumer to differentiate
Franchise Opportunities
- Opportunity to grow with an emerging yet experienced franchisor that is rapidly growing all over the U.S.
- Huge industry that is continuing to grow – the pizza industry is worth over $38bn a year in the U.S.
- 93% of Americans go out for pizza or buy grocery-store pizza at least one a month(1)
- Opportunity to differentiate from competitors through quick service pizza at an affordable price point. Also offers gluten-free products
Franchise Threats
- Operating in a large, competitive market
- Potential for more consumers to choose to cook and eat meals at home
- Potential for food tastes to change and failure to adapt to those changes
- Profits can be negatively impacted due to close proximity of a similar competitor
How much is a Urban Bricks Franchise?
Urban Bricks Franchise cost ranges from $306,000 to $792,750 according to the 2018 FD
| Cost Types | Amount (in USD) | When Due | To Whom Payment is to Be Made | |
| Low | High | |||
| Franchise Fee | $35.000 | $35.000 | Signing of FDD | Franchisor |
| Exclusive Development Territory Fee | 25.000 | 35.000 | Signing of FDD | Franchisor |
| Construction and Leasehold | 97.500 | 385.000 | Prior to Opening | Third Party Suppliers |
| Furniture, Fixtures, and Equipment | 88.500 | 189.000 | As Incurred | Third Party Suppliers |
| Signs | 5.000 | 24.000 | Before Opening | Third Party Suppliers |
| Computer, Software, and Point of Sales System | 4.500 | 6.500 | As Incurred | Third Party Suppliers |
| Initial Inventory | 5.000 | 7.500 | Before Opening | Us or affliate |
| Prepaid Rent and Lease Deposits | 6.500 | 17.500 | Varies | Third Party Landlord |
| Utility Deposits | 500 | 1.500 | Before Opening | Utility Companies |
| Insurance Deposits and Premiums | 500 | 4.000 | Varies | Insurance Company |
| Traveling and Lodging for Initial Training | 2.500 | 8.000 | Before Opening | Third Party |
| Grand Opening Marketing Expense | 10.000 | 10.000 | Before Opening | Third Party |
| Professional Fees | 7.500 | 15.000 | Before Opening | Attorneys, accountants, architects |
| Real Estate Design Service Fee | 6.500 | 12.250 | Upon signing lease | Franchisor |
| Business Licenses and Permits | 500 | 5.000 | Before Opening | Government Authorities |
| Printing, Stationary, and Office Supplies | 1.000 | 2.500 | Before Opening | Third Party |
| Additional Funds (3 months) | 10.000 | 35.000 | As Incurred | Suppliers and Employees |
| Total | $306,000 | $792,750 | ||
| Royalty | Ad-Fund | Local Ad-Fund |
| 6,0% | 1,0% | 1,0% |
