Urban Bricks Pizza Franchise Review (2023)

Written by: Patrick Findaro
Last Updated by Brenda Bagnoli: January 18, 2023
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Urban Bricks Pizza is a fast casual pizza concept featuring Neopolitan style pizzas, wings, paninis, salads, and gelato committed to fast service with high quality ingredients and affordable price.


Bricks Pizza

Urban Bricks Pizza is unique in the fast casual pizza space as they allow the customer to fully customize their pizza. The made-to-order pizzas are prepared and ready in two minutes or less. Unlike other pizzerias, their dough is fresh made daily in-house. Additionally, they are the only fast casual pizza brand that offers delivery, drive thru or a full sports bar module

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Top 20 Most Popular Franchises: Dunkin’

Vetted Biz is the leading platform for accessible and analytical data on franchises and businesses available in the U.S. Our research team has reviewed over 2,650 franchises. And knows the key facts and data that signal a successful franchise system. Upon extensive review, our team was able to compile the “Top 20 Most Popular Franchises in the United States.” In the article below, we review the business model proposed by one of these 20 franchises: Dunkin’, as well as the requirements that encompass its franchise application process.

Dunkin' Donuts

The story of Dunkin’ Donuts began in 1948 when its founder, Bill Rosenberg, opened a donut and coffee restaurant in Quincy, Massachusetts called “Open Kettle.” After seeing his business grow by selling doughnuts for five cents and coffee for ten cents, Rosenberg renamed his restaurant to “Dunkin’ Donuts” in 1950, after a brainstorming session with his executives. “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well merchandised stores,”. A philosophy which still holds true today.

Franchising began 5 years later, and by 1960, the number of restaurants had already grown to over 100 shops. Today, Dunkin’ Donuts stores can be found in over 32 countries, serving over 70 varieties of doughnuts along with hot and cold coffee drinks, bagels, breakfast sandwiches and other baked goods. Additionally, Dunkin’s parent company, Dunkin’ Brands inc. also franchises Baskin-Robbins, and the two concepts are on occasion also co-branded. Dunkin’ headquarter is currently in Canton, Massachusetts. David Hoffmann, CEO who was President of High Growth Markets at McDonald’s Corporation, is in charge of running it.

How Much Does a Dunkin’ Donuts Franchise Cost?

The total investment amount to establish a Dunkin’ franchise ranges from $395,500 to $1,597,200. This includes the company’s franchise fee that ranges from $40,000 to $90,000. Once the store has been built and operations begin, franchisees are then expected to pay Dunkin’s corporate team a royalty fee of 5.9% on gross sales, and a marketing fee of 5% on gross sales in exchange for the marketing services provided by the franchisor. The franchisor is particularly looking for experienced candidates who are willing to run the business on a daily basis. And who have enough capital to support a multi-unit franchise development. That said, the minimum net worth required to own a Dunkin’ franchise ranges from $250,000 to $500,000 and the applicant must have liquid assets ranging from $125,000 to $250,000.

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Dunkin’ in Numbers

When evaluating a Dunkin’ franchise’s potential for growth, one does not need to go beyond Quick Service Restaurant (QSR) numbers to better understand the prospect for success of the opportunity at hand. The fast-food industry generated $200 billion in revenues in 2015. There was an expectation on the industry to have an annual growth of 2.5% for the following subsequent years. Dunkin’ itself, leads US. QSR concept and in 2019 ranked number 8 in QSR Magazine’s top 50. Limited data was available on the financial status of the company’s franchisees. But only 144 franchises ceased operations in 2019. An insignificant value when contrasted with the total amount of franchises under Dunkin’s franchise system. 


Management Team

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After 20 years of owning various restaurant franchises, Sammy Aldeeb decided he wanted to get into the pizza business. When he couldn’t find an existing franchise he liked enough to buy, he decided to start his own in 2015 – Urban Bricks Pizza

Urban Bricks Pizza has been able to grow remarkably quickly due to the management team’s vast industry experience and track record of success

Franchise Food Services Industry Analysis 

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Franchise Strengths

  • Very experienced franchise management team that has opened up locations in a wide variety of states
  • Use of high quality ingredients leads to a superior tasting and healthier product that is evident to consumers
  • Strong gross margin business
  • Differentiated product offering at an affordable price point baked quickly through an innovative baking process

Franchise Weaknesses

  • Location and site selection are quite important in dictating the success of the business
  • Margins have the potential to be eroded due to changes in price of ingredients and / or increase in labor costs
  • Many pizza competitors exist which can make it difficult for the consumer to differentiate

Franchise Opportunities

  • Opportunity to grow with an emerging yet experienced franchisor that is rapidly growing all over the U.S.
  • Huge industry that is continuing to grow – the pizza industry is worth over $38bn a year in the U.S.
  • 93% of Americans go out for pizza or buy grocery-store pizza at least one a month(1)
  • Opportunity to differentiate from competitors through quick service pizza at an affordable price point. Also offers gluten-free products

Franchise Threats

  • Operating in a large, competitive market
  • Potential for more consumers to choose to cook and eat meals at home
  • Potential for food tastes to change and failure to adapt to those changes
  • Profits can be negatively impacted due to close proximity of a similar competitor
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How much is a Urban Bricks Franchise?


Urban Bricks Franchise cost ranges from $306,000 to $792,750 according to the 2018 FD

Cost TypesAmount (in USD)When DueTo Whom Payment is to Be Made
Franchise Fee$35.000$35.000Signing of FDDFranchisor
Exclusive Development Territory Fee25.00035.000Signing of FDDFranchisor
Construction and Leasehold97.500385.000Prior to OpeningThird Party Suppliers
Furniture, Fixtures, and Equipment88.500189.000As IncurredThird Party Suppliers
Signs5.00024.000Before OpeningThird Party Suppliers
Computer, Software, and Point of Sales System4.5006.500As IncurredThird Party Suppliers
Initial Inventory5.0007.500Before OpeningUs or affliate
Prepaid Rent and Lease Deposits6.50017.500VariesThird Party Landlord
Utility Deposits5001.500Before OpeningUtility Companies
Insurance Deposits and Premiums5004.000VariesInsurance Company
Traveling and Lodging for Initial Training2.5008.000Before OpeningThird Party
Grand Opening Marketing Expense10.00010.000Before OpeningThird Party
Professional Fees7.50015.000Before OpeningAttorneys, accountants, architects
Real Estate Design Service Fee6.50012.250Upon signing leaseFranchisor
Business Licenses and Permits5005.000Before OpeningGovernment Authorities
Printing, Stationary, and Office Supplies1.0002.500Before OpeningThird Party
Additional Funds (3 months)10.00035.000As IncurredSuppliers and Employees
RoyaltyAd-FundLocal Ad-Fund
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