Urban Bricks Pizza Franchise in 2024: Costs, Fee & FDD
Explore the bold, customizable pizza experience of Urban Bricks. With a modern vibe, diverse menu, and solid franchise support, discover why this fast-casual brand could be your next hot investment.
Table of Contents:
Urban Bricks, founded by Sammy Aldeeb in 2015, brings a modern, customizable approach to the fast-casual pizza market. Known for its “Build It Your Way” motto, it offers fresh, made-to-order Neapolitan-style pizzas in an energetic, open-kitchen setting, appealing to millennials, families, and pizza lovers.
Customers enjoy personalized pizzas, along with options like salads, pasta, wings, and paninis. With catering and delivery services, Urban Bricks broadens its reach, focusing on quality, speed, and flexibility. Its bold, urban vibe creates a fun, approachable dining experience.
The franchise has multiple U.S. locations, serving hundreds of customers weekly. Franchisees receive training in operations, marketing, and site selection, plus ongoing support for tech tools and local promotions. Urban Bricks’ blend of efficiency, creativity, and community appeal positions it as a strong investment in the fast-casual sector.
Urban Bricks Franchise Insights
- Urban Bricks lets customers build their perfect pizza in under 5 minutes, appealing to the growing demand for speed and personalization in the fast-casual market.
- Beyond pizza, Urban Bricks offers pasta, salads, wings, and paninis, giving franchisees multiple revenue streams and satisfying a wide range of customer preferences.
- With its bold, urban-themed design and open kitchen, Urban Bricks attracts a younger demographic seeking a fun, interactive dining experience.
- The U.S. pizza market is worth over $46 billion annually, positioning Urban Bricks to tap into a robust and continually growing industry.
- Online ordering, mobile apps, and delivery partnerships make Urban Bricks accessible and adaptable to modern consumer habits.
How much does it cost to open an Urban Bricks franchise?
Understanding the potential investment size and capital requirements is crucial when considering opening an Urban Bricks franchise. These financial commitments, including initial franchise fees, equipment costs, and ongoing operational expenses, impact the feasibility and profitability of the venture. Thoroughly evaluating these factors ensures that potential franchisees are prepared for the financial responsibilities and can make informed decisions about their ability to sustain and grow the business, ultimately contributing to long-term success.
Min & Max Investment
Opening an Urban Bricks franchise involves several key costs, which are outlined in Item 7 of the Franchise Disclosure Document (FDD). you can see a breakdown of the costs to open an Urban Bricks below from the most recent Item 7 below:
| Type of Expenditure | Minimum Investment | Maximum Investment |
|---|---|---|
| Initial Franchise Fee | $38,500 | $38,500 |
| Construction, Leasehold Improvements, Furniture, and Fixtures | $97,500 | $385,000 |
| Equipment | $88,500 | $189,000 |
| Signs | $5,000 | $24,000 |
| Computer, Software, and Point of Sales System | $4,500 | $6,500 |
| Initial Inventory | $5,000 | $7,500 |
| Prepaid Rent and Lease Deposits | $6,500 | $17,500 |
| Utility Deposits | $500 | $1,500 |
| Insurance Deposits and Premiums | $500 | $4,000 |
| Travel and Lodging for Initial Training | $2,500 | $8,000 |
| Grand Opening Marketing Expense | $20,000 | $20,000 |
| Professional Fees | $7,500 | $15,000 |
| Business Licenses and Permits | $500 | $5,000 |
| Printing, Stationery, and Office Supplies | $1,000 | $2,500 |
| Construction Plans Design Fee | $7,500 | $12,250 |
| Additional Funds – Initial Period of 3 Months | $10,000 | $35,000 |
| TOTAL ESTIMATE | $281,000 | $757,750 |
Item 7 in the Franchise Disclosure Document (FDD) is the “Estimated Initial Investment” section. It outlines the total costs a franchisee can expect to incur when starting a franchise, including the initial franchise fee, equipment, inventory, real estate, and other startup expenses. This section is crucial because it provides potential franchisees with a detailed understanding of the financial commitment required, helping them assess affordability and plan their investment strategy effectively.
Required Capital
To open an Urban Bricks franchise, the required capital involves both the initial investment costs and a net worth requirement set by Urban Bricks. Let’s take a closer look below:
- Initial Investment As shown above, the total estimated initial investment ranges from $281,000 to $757,750. This includes all the startup costs such as the franchise fee, real estate, construction, equipment, initial inventory, and additional funds for initial operating expenses. Assuming that you will finance your franchise investment, you should plan to have 20% of the total investment amount in the form of equity (cash) for the investment.
- Liquid Assets Requirement Most fast-casual franchises of this size typically require $100,000 to $150,000 in liquid assets (cash or accessible funds) to cover initial operating costs and ensure smooth business launch.
- Net Worth Requirement Based on industry norms, a recommended net worth for this type of investment is around $500,000 to $750,000. This ensures long-term financial stability and the ability to sustain the business during its growth phase.
How much does an Urban Bricks franchise owner make?
Calculating the salary of an Urban Bricks franchise owner involves analyzing gross sales to determine total revenue, assessing operational efficiency to understand profit margins, and accounting for franchisor fees and additional expenses such as rent, utilities, and payroll. Effective management of these factors can significantly impact the profitability and financial success of an Urban Bricks franchise owner. This comprehensive financial analysis helps estimate net profits, from which the owner’s salary can be derived. A clear understanding of these factors ensures accurate salary projections and financial planning for sustainable business operations.
Urban Bricks Revenue & Gross Sales
Urban Bricks’ recent median gross sales figures are not readily available, but the franchise operates in the thriving fast-casual pizza segment, known for its consistent demand and growth potential. The brand’s customizable, made-to-order concept, paired with its urban, energetic vibe, appeals to a wide customer base, including millennials, families, and busy professionals. While individual performance can vary based on location, marketing efforts, and operational efficiency, successful fast-casual pizza franchises typically benefit from steady foot traffic and strong repeat business due to their quick-service model and high customer engagement.
Which key factors impact the average revenue performance of Urban Bricks franchisees?
Several factors likely contributed to Urban Bricks’ U.S. franchisee performance over the past year. The growing demand for customizable, fast-casual dining experiences has driven consistent customer traffic, especially among millennials and families seeking quick, quality meals. Additionally, Urban Bricks’ ability to adapt to changing trends, such as online ordering, delivery options, and third-party delivery apps, likely played a key role in sustaining and boosting sales. Their modern, urban design and commitment to fresh, high-quality ingredients attract a diverse customer base. Factors like effective local marketing, community engagement, and efficient operations also contribute to franchisee success. However, challenges such as labor costs, supply chain disruptions, and rising food prices could have impacted margins and overall growth.
Urban Bricks Franchise Operational Costs
When opening an Urban Bricks franchise, key ongoing operational costs include:
- Food and Ingredient Costs Regular replenishment of fresh ingredients like dough, toppings, sauces, and beverages, which can fluctuate with market prices.
- Employee Wages Salaries for kitchen staff, servers, and managers, especially during peak hours or high-volume days.
- Rent and Utilities Leasing a prime location and covering electricity, water, gas, and HVAC to maintain a comfortable dining environment.
- Equipment Maintenance Routine servicing of ovens, prep stations, refrigerators, and POS systems to ensure smooth operations.
- Supplies and Packaging Costs for disposable items like pizza boxes, napkins, utensils, and cleaning supplies.
- Technology Fees Subscriptions for ordering platforms, POS systems, and delivery service integrations.
Efficient management of these costs is crucial for profitability and operational success.
Urban Bricks Franchise Fees
Understanding the ongoing fees is essential for managing your Urban Bricks franchise successfully. Here are the relevant fees based on the provided data:
- Royalty Fee 6% of Gross Sales, payable weekly on Mondays. This fee supports continuous access to the franchise’s systems, branding, and operational support.
- Brand Development Fund Up to 2% of Gross Sales (currently set at 1%), payable weekly. This fee funds national and regional marketing efforts to boost brand visibility.
- Additional Fees Be aware that other costs may arise, such as training, technology upgrades, or non-compliance penalties, depending on franchise needs.
Staying on top of these fees helps ensure your franchise remains compliant and financially stable.
Urban Bricks Franchise Earnings
Urban Bricks’ franchise performance can vary based on location, operational efficiency, and market conditions. While specific recent median gross sales figures may not be readily available, franchises in the fast-casual pizza segment typically generate moderate to strong revenues, especially in high-traffic areas. An owner-operator model can help maximize profitability by keeping labor costs down, ensuring hands-on management, and maintaining quality control.
Profitability is influenced by factors like efficient cost management, competitive pricing, and customer engagement. Key expenses such as staffing, rent, food costs, and ongoing fees (like royalties) play a significant role in determining net earnings. If the franchise achieves steady customer flow and implements effective local marketing strategies, it has the potential for solid returns.
How to Open an Urban Bricks Franchise
Becoming an Urban Bricks franchisee is a rigorous process that involves financial scrutiny, extensive training, and thorough evaluation. The full process for how to open an Urban Bricks franchise is outlined below:
- Initial Inquiry You or your franchise specialist submits an initial inquiry basic information about your interest and background. You should also conduct thorough research on the franchise, including seeing all of the information available on the Vetted Biz franchise intelligence platform, including access to the most recent Franchise Disclosure Document (FDD).
- Introductory Call Engage in a call with the franchise development team to discuss your goals, experience, and compatibility with the brand.
- Application Submission Complete a formal application detailing your financial standing and business experience for franchisor review.
- Discovery Day Attend Discovery Day to meet the leadership team, explore the operations, and ask detailed questions about the franchise.
- Franchise Agreement Sign the Franchise Agreement and pay the initial franchise fee to secure your territory and franchise rights.
- Site Selection & Lease Negotiation Work with the franchisor to choose an optimal location and negotiate a lease that aligns with brand standards.
- Training Program Complete comprehensive training covering operations, management, customer service, and marketing.
- Build-Out & Setup Oversee the construction and setup of your store, including equipment installation and brand-compliant design.
- Pre-Opening Marketing & Hiring Launch marketing campaigns and hire and train staff to prepare for a smooth opening.
- Grand Opening & Operations Launch Host your grand opening event with corporate support and start your business operations.
Pros & Cons
Pros
Growing Fast-Casual Market: Urban Bricks taps into the booming fast-casual dining sector, especially appealing to customers seeking fresh, customizable meals.
Customizable Menu: The build-your-own pizza and salad concept caters to a wide range of tastes, dietary needs, and customer preferences, increasing market appeal.
Modern Vibe & Appeal: The brand’s focus on a trendy, urban atmosphere attracts a younger demographic, including families, millennials, and Gen Z.
Multiple Revenue Streams: Beyond dine-in, Urban Bricks offers takeout, delivery, and catering services, enhancing profit potential.
Cons
High Competition: The fast-casual pizza market is saturated with competitors like MOD Pizza, Blaze Pizza, and Pieology, making differentiation critical.
Operational Demands: Managing staff, maintaining quality, and ensuring quick service can be labor-intensive and require strong leadership skills.
Location Dependency: Success is highly reliant on securing a high-traffic location, which can impact rent costs and overall profitability.
Brand Recognition: While growing, Urban Bricks may not have the national recognition of larger competitors, which could affect initial customer traffic.
