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The Lash Lounge Franchise Review (2018)

The Lash Lounge Franchise Background

The Lash Lounge was founded because of the need for a service that gives the everyday woman a glamorous appearance and saves time. Their focus is to provide an amazing customer service by building  personal connections with each person, treating every customer like a special guest and creating a relaxing escape from daily life They specialize in semi-permanent eyelash extensions. Their mission is to provide each client with a low-maintenance beauty routine, a simplified lifestyle and a new definition of confidence Beyond the lashes, the beauty salons also have a makeup counter and a clothing and accessories boutique, making it a one stop shop

Management Team

Anna Phillips, the Founder and CEO began her career as a massage therapist, esthetician and permanent makeup artist. She worked as a massage therapist at Google, a highly coveted position, where she soaked in the entrepreneurial and creative atmosphere. While living on the west coast, Anna came across the application of eyelash extensions – a service only known to starlets and industry insiders at the time. After a move to Texas, Anna became one of the first certified eyelash extension trainers for Xtreme Lashes and traveled the U.S. training others on the service. She also rented a small room taking clients that eventually grew into a wide-spread demand. Anna opened the first Lash Lounge salon in 2006 and evolved the concept into a franchise in 2010

Franchise Health and Beauty Services Industry Analysis

Franchise Strengths

Operationally simple with all the stylists already with their certifications

Recurrent revenue streams (VIP memberships as well)

Ability to have a manager run the day-to-day of the business

One of the firsts to establish in the market

Franchise Weaknesses

Reliant on skilled stylists to deliver the service that the customer expects

Operates in a competitive environment with low barriers of entry

Franchise Opportunities

Ability to invest in a growing brand in a fast growing segment of the beauty industry

False lashes market is estimated to bring in US$ 1,486.8 million by the end of 2022 (Fact.MR)

Since 2012, false eyelash sales have grown by 75%. It is a $170 million market. (The Washington Post)

Franchise Threats

Changing consumer preferences and styles

Other nearby competition and growing national chains

Many consumers see as “non-vital” good, and is thus is more prone to economic recessions

How Much is a The Lash Lounge Franchise?

The Lash Lounge Franchise cost ranges from $175,029 to $377,025 according to the 2018 FDD.

Item Estimated Amount (in USD) When Due To Whom Payment is to Be Made
Low High
Initial Franchise Fee $29.900 $49.500 When you sign the Franchise Agreement Franchisor
Lease Payment (3 months) 9.234 15.887 As incurred Landlord
Security Deposits 3.078 9.892 As incurred Landlord
Leasehold Improvements 21.165 118.036 As required Contractors and thirs party suppliers
Furniture, Fixtures, Décor & Equipment 48.424 72.060 As required Franchisor and approved Suppliers
Salon Layout, Architect, Engineer, Drawings, and Permits 8.290 13.332 As required Approved suppliers, your architect and engineer
Construction Management 0 7.500 As incurred Approved Suppliers or thirs party suppliers
Initial Supplies 10.525 12.059 As incurred Approved Suppliers
Outdoor Signage 6.544 12.697 As incurred Approved Suppliers
Point of Sale (POS) Register, Harware, Software 6.453 8.396 As incurred Approved suppliers
Pre-opening training expenses (per person) 5.000 6.200 Before Opening Us and thirs part suppliers of transportations, food and lodging for you and your employees
Telephone and Utility Deposits and Expenses 250 500 As incurred Thirs Party suppliers
Initial Cosmetic Inventory Package 3.466 4.666 As incurred TLLP, our affiliate, and Designated Suppliers
Gran Opening Expenditure (Marketing) 10.000 10.000 As incurred Approved suppliers
Business Licenses, Permits, etc. (1st year) 200 1.300 As agencies require Applicable agencies
Insurance Deposits and Premiums (first 3 months) 1.500 2.000 Before Opening Insurance carriers
Professional Fees (1st year) 1.000 3.000 As incurred Your accountant, attorney, and other professionals
Additional Funds (3 Months) 10.000 30.000 As incurred Various
TOTAL $175.029 $377.025
Royalty Marketing Fee
6% 2%

Interested in Seeing how The Lash Lounge Franchise compares to other Health and Beauty franchises? Download our Health and Beauty franchise guide below!

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