Published on 29 Apr 2021 Time 3 min read Last update by 31 Jan 2024

The Lash Lounge Business Franchise Review (2024)

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The Lash Lounge Franchise

The Lash Lounge was founded because of the need for a service in lash business, that gives the everyday woman a glamorous appearance and saves time. Their focus is to provide an amazing customer service by building  personal connections with each person, treating every customer like a special guest and creating a relaxing escape from daily life.

lash businessThey specialize in semi-permanent eyelash extensions. Their mission is to provide each client with a low-maintenance beauty routine, a simplified lifestyle and a new definition of confidence.

Beyond the lashes, the beauty salons also have a makeup counter and a clothing and accessories boutique, making it a one stop shop.

Lash business

Anna Phillips, the Founder and CEO began her career as a massage therapist, esthetician and permanent makeup artist. She worked as a massage therapist at Google, a highly coveted position, where she soaked in the entrepreneurial and creative atmosphere. While living on the west coast, Anna came across the application of eyelash extensions – a service only known to starlets and lash industry insiders at the time. After a move to Texas, Anna became one of the first certified eyelash extension trainers for Xtreme Lashes and traveled the U.S. training others on the service. She also rented a small room taking clients that eventually grew into a wide-spread demand. Anna opened the first Lash Lounge salon in 2006 and evolved the concept into a franchise in 2010.

poop 911

Health and Beauty

lash business

Franchise Strengths

  • Operationally simple with all the stylists already with their certifications
  • Recurrent revenue streams (VIP memberships as well)
  • Ability to have a manager run the day-to-day of the business
  • One of the firsts to establish in the market

Franchise Weaknesses

  • Reliant on skilled stylists to deliver the service that the customer expects
  • Operates in a competitive environment with low barriers of entry

Franchise Opportunities

  • Ability to invest in a growing brand in a fast growing segment of the beauty industry
  • False lashes market is estimated to bring in US$ 1,486.8 million by the end of 2022 (Fact.MR)
  • Since 2012, false eyelash sales have grown by 75%. It is a $170 million market. (The Washington Post)

Franchise Threats

  • Changing consumer preferences and styles
  • Other nearby competition and growing national chains
  • Many consumers see as “non-vital” good, and is thus is more prone to economic recessions

How Much is a The Lash Lounge Franchise?

The Lash Lounge Franchise cost ranges from $175,029 to $377,025 according to the 2018 FDD.

ItemEstimated Amount (in USD)When DueTo Whom Payment is to Be Made
Initial Franchise Fee$29.900$49.500When you sign the Franchise AgreementFranchisor
Lease Payment (3 months)9.23415.887As incurredLandlord
Security Deposits3.0789.892As incurredLandlord
Leasehold Improvements21.165118.036As requiredContractors and thirs party suppliers
Furniture, Fixtures, Décor & Equipment48.42472.060As requiredFranchisor and approved Suppliers
Salon Layout, Architect, Engineer, Drawings, and Permits8.29013.332As requiredApproved suppliers, your architect and engineer
Construction Management07.500As incurredApproved Suppliers or thirs party suppliers
Initial Supplies10.52512.059As incurredApproved Suppliers
Outdoor Signage6.54412.697As incurredApproved Suppliers
Point of Sale (POS) Register, Harware, Software6.4538.396As incurredApproved suppliers
Pre-opening training expenses (per person)5.0006.200Before OpeningUs and thirs part suppliers of transportations, food and lodging for you and your employees
Telephone and Utility Deposits and Expenses250500As incurredThirs Party suppliers
Initial Cosmetic Inventory Package3.4664.666As incurredTLLP, our affiliate, and Designated Suppliers
Gran Opening Expenditure (Marketing)10.00010.000As incurredApproved suppliers
Business Licenses, Permits, etc. (1st year)2001.300As agencies requireApplicable agencies
Insurance Deposits and Premiums (first 3 months)1.5002.000Before OpeningInsurance carriers
Professional Fees (1st year)1.0003.000As incurredYour accountant, attorney, and other professionals
Additional Funds (3 Months)10.00030.000As incurredVarious
RoyaltyMarketing Fee


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