The Lash Lounge Business Franchise Review (2024)
The Lash Lounge Franchise
The Lash Lounge was founded because of the need for a service in lash business, that gives the everyday woman a glamorous appearance and saves time. Their focus is to provide an amazing customer service by building personal connections with each person, treating every customer like a special guest and creating a relaxing escape from daily life.
They specialize in semi-permanent eyelash extensions. Their mission is to provide each client with a low-maintenance beauty routine, a simplified lifestyle and a new definition of confidence.
Beyond the lashes, the beauty salons also have a makeup counter and a clothing and accessories boutique, making it a one stop shop.
Lash business
Anna Phillips, the Founder and CEO began her career as a massage therapist, esthetician and permanent makeup artist. She worked as a massage therapist at Google, a highly coveted position, where she soaked in the entrepreneurial and creative atmosphere. While living on the west coast, Anna came across the application of eyelash extensions – a service only known to starlets and lash industry insiders at the time. After a move to Texas, Anna became one of the first certified eyelash extension trainers for Xtreme Lashes and traveled the U.S. training others on the service. She also rented a small room taking clients that eventually grew into a wide-spread demand. Anna opened the first Lash Lounge salon in 2006 and evolved the concept into a franchise in 2010.
Health and Beauty
Franchise Strengths
- Operationally simple with all the stylists already with their certifications
- Recurrent revenue streams (VIP memberships as well)
- Ability to have a manager run the day-to-day of the business
- One of the firsts to establish in the market
Franchise Weaknesses
- Reliant on skilled stylists to deliver the service that the customer expects
- Operates in a competitive environment with low barriers of entry
Franchise Opportunities
- Ability to invest in a growing brand in a fast growing segment of the beauty industry
- False lashes market is estimated to bring in US$ 1,486.8 million by the end of 2022 (Fact.MR)
- Since 2012, false eyelash sales have grown by 75%. It is a $170 million market. (The Washington Post)
Franchise Threats
- Changing consumer preferences and styles
- Other nearby competition and growing national chains
- Many consumers see as “non-vital” good, and is thus is more prone to economic recessions
How Much is a The Lash Lounge Franchise?
The Lash Lounge Franchise cost ranges from $175,029 to $377,025 according to the 2018 FDD.
| Item | Estimated Amount (in USD) | When Due | To Whom Payment is to Be Made | |
| Low | High | |||
| Initial Franchise Fee | $29.900 | $49.500 | When you sign the Franchise Agreement | Franchisor |
| Lease Payment (3 months) | 9.234 | 15.887 | As incurred | Landlord |
| Security Deposits | 3.078 | 9.892 | As incurred | Landlord |
| Leasehold Improvements | 21.165 | 118.036 | As required | Contractors and thirs party suppliers |
| Furniture, Fixtures, Décor & Equipment | 48.424 | 72.060 | As required | Franchisor and approved Suppliers |
| Salon Layout, Architect, Engineer, Drawings, and Permits | 8.290 | 13.332 | As required | Approved suppliers, your architect and engineer |
| Construction Management | 0 | 7.500 | As incurred | Approved Suppliers or thirs party suppliers |
| Initial Supplies | 10.525 | 12.059 | As incurred | Approved Suppliers |
| Outdoor Signage | 6.544 | 12.697 | As incurred | Approved Suppliers |
| Point of Sale (POS) Register, Harware, Software | 6.453 | 8.396 | As incurred | Approved suppliers |
| Pre-opening training expenses (per person) | 5.000 | 6.200 | Before Opening | Us and thirs part suppliers of transportations, food and lodging for you and your employees |
| Telephone and Utility Deposits and Expenses | 250 | 500 | As incurred | Thirs Party suppliers |
| Initial Cosmetic Inventory Package | 3.466 | 4.666 | As incurred | TLLP, our affiliate, and Designated Suppliers |
| Gran Opening Expenditure (Marketing) | 10.000 | 10.000 | As incurred | Approved suppliers |
| Business Licenses, Permits, etc. (1st year) | 200 | 1.300 | As agencies require | Applicable agencies |
| Insurance Deposits and Premiums (first 3 months) | 1.500 | 2.000 | Before Opening | Insurance carriers |
| Professional Fees (1st year) | 1.000 | 3.000 | As incurred | Your accountant, attorney, and other professionals |
| Additional Funds (3 Months) | 10.000 | 30.000 | As incurred | Various |
| TOTAL | $175.029 | $377.025 |
| Royalty | Marketing Fee |
| 6% | 2% |
