Stretch Smart Infrared Therapy Centers Franchise Review

Written by: Patrick Findaro
Last Updated by Marina Longo: August 18, 2022
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At Stretch Smart, their idea is to bring the customer revolutionary infrared therapy and a whole-body approach. The gentle infrared heat comes through on each infrared stretching table. Each session begins with a focus on connective tissue and ends with custom treatment. No matter the customer’s fitness level, lifestyle, or goals, they will experience an increase in range of motion, improved circulation, cell regeneration and fewer injuries.

They have evolved the concept of a stretch by combining fluid, guided movements with infrared therapy. Brining health benefits such as: cell health, pain relief, detoxification, weight loss, anti-aging, lower blood pressure, cardiovascular and relaxation.

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Management Team

llie T. Mallad is founder, chairman and CEO of three national franchise brands, Massage Green Spa, RED EFFECT Infrared Fitness and Stretch Smart Infrared Therapy Centers.

Recognized as an Ernst & Young Entrepreneur of the Year award winner, Mallad made his mark in franchising as one of the fastest-growing Little Caesars franchisees in company history. Mallad went on to parlay his franchising success with 10 additional national brands including Golden Corral, Big O Tires, Arco AM/PM, Applebee’s, Baskin-Robbins, Bruegger’s Bagels, Mobil Oil, Chevron Oil, Ryder Truck and Jiffy Lube.

In 2008, Mallad founded his own company and became a franchisor for Massage Green Spa. In 2016, Mallad launched a second major national franchise, RED EFFECT Infrared Fitness. In 2018, he launched Stretch Smart which is the first in the market to fuse stretching with infrared therapy.

The very experienced management team is ready to help franchisees in all stages of the process, from sight selection to ongoing training after the unit is up and running.

Stretch Smart Infrared Therapy

Franchise Health and Wellness Industry Analysis

Franchise Strengths

  • Fitness and wellness concept that offers a strong sense of community, personalized attention, technology and good energy
  • Recurrent revenue streams with monthly membership fee structure
  • First to fuse stretching with infrared technology
  • Experienced management team

Franchise Weaknesses

  • Reliant on finding, training, and retaining good coaches to deliver the services and engage the members
  • Operates in a competitive environment with low barriers to entry

Franchise Opportunities

  • Brand awareness will continue to grow as the concept expands
  • As a boutique concept, able to charge higher pricing than traditional fitness concepts
  • Boutique concepts with memberships expanded 74% from 2012 to 2015 (IHRSA)
  • Low cost concept in the fitness industry

Franchise Threats

  • Operating in a very large, competitive market that is rapidly changing
  • Profits can be negatively impacted due to close proximity of a similar competitor
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How much is a Stretch Smart Infrared Therapy Centers Franchise?

Stretch Smart Infrared Therapy Centers Franchise cost ranges from $93,500 to $177,000 according to the 2019 FDD.

Standard Studio

Item Estimated Amount (in USD) To Whom Payment is to Be Made
Low High
Initial Franchise Fee $25.000 $25.000 Franchisor
Pre-Opening/Grand Opening Advertising 7.500 7.500 Advertising Providers
Initial Lease Payments 0 13.000 Landlord
Leasehold Improvements and Construction Costs 10.000 55.500 Our Affliates, Contractors and Suppliers
Reception Desk, Retail Displays and Interior Signage 3.500 6.000 Our Affliates and Suppliers
Equipment and Infrared Saunas 27.000 35.000 Our Affliates and Suppliers
AED and First Aid Equipment and Supplies 1.500 2.000 Suppliers
Exterior Signage 3.500 6.000 Our Affliates and Suppliers
Initial Inventory and Operating Supplies 500 1.000 Our Affliates and Suppliers
Video and other Miscellaneous Equipment 1.000 1.500 Our Affliates and Suppliers
Computer Systems 1.000 2.000 Suppliers
Travel and Living Expenses while Training 2.000 3.500 Third Parties
Insurance Deposits 1.000 2.000 Insurance Companies
Business Licenses, Professional Fees and Miscellaneous Pre-Opening Expenses 1.000 2.000 Third Parties
Additional Funds (3 months) 9.000 15.000 Franchisor, Affiliates, Suppliers and Employees
Total $93,500 $177,000

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