Splash and Dash Franchise Review (2023)
Written by: Patrick Findaro
Last Updated by
Brenda Bagnoli: January 20, 2023
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Founded in 2009, Splash and Dash was created to offer customers a new experience in the pet industry. It has revolutionized the pet industry since opening and now has locations throughout the United States and Australia. Has made the 500 INC list two years in a row Splash and Dash offers a variety of premium products and services by combing the pride and passion of pet love with the newest technology and resources of a large company.
Full range of products and services includes: spa treatment, monthly bath memberships, grooming, dental services, eco friendly accessories and supplies including toys, highquality pet food and treats.
Splash and Dash offers a very unique membership model, which creates recurring revenues and differentiates itself from other pet groomers / shops.
Contents
Splash and Dash Franchise Background
Owners will typically come in on a weekly basis, which creates opportunities to sell them higher end products.
Management Team
Dan Barton, the founder and CEO, founded the business in 2009 after not being able to find an appropriate store that met his expectations to take his beloved Yorkshire Terrier “Mercedes”. Franchising started in 2015
Dan revolutionized the pet industry by licensing the membership program concept and offering it to other stores
Drawing upon his 15 years experience in the fitness industry and seeing the potential for a membership based dog-bathing system, Dan set out to change the pet industry with the creation of Splash and Dash for Dogs, a membership based dog-bathing program that provides unlimited access to a spa-like treatments on a monthly basis. Splash and Dash for Dogs was an overnight success at Hollywood Premier Pets.
Franchise Pet Care Industry Analysis
Franchise Strengths
Franchise Weaknesses
- Very large yet competitive industry
- Have to deal with both the owners and their pets
- Reliant on finding skilled yet quick groomer(s) that fits the model
Franchise Opportunities
- Rapidly growing market: in 2015 pet expenditures in the U.S. reach ~$60.6bn, with pet expenditures forecasted to be ~$62.7bn in 2016
- From 2009-2013, pet ownership in the US increased from 53.6% to 56.5%, with overall pet expenditures increasing by 18%
- Brand is growing rapidly and is very attractive to pet owners
Franchise Threats
- Business relies heavily on trust, negative experiences that lead to bad press or reviews can severely damage the reputation of the business
- Profitability can be negatively impacted by close proximity of competitors within a market
How much is a Splash and Dash?
Splash and Dash Franchise cost ranges from $118,750 to $234,500 according to the 2018 FDD.
| Item | Estimated Amount (in USD) | When Due | To Whom Payment is to Be Made | |
| Low | High | |||
| Franchise Fee | $48.500 | $48.500 | When you sign the franchise agreement | Franchisor |
| Security Deposits, Utility Deposits, Business Licences, & other prepaid expenses | 250 | 1.000 | As incurred | Landlord, utilities, government, vendors |
| Real Estate | 2500 | 5.000 | Prior to Opening | Landlord |
| Leasehold Improvements | 10.500 | 80.000 | Prior to Opening | General contractor, architects/engineers, others |
| Furniture, Fixtures $ Equipment | 10.000 | 13.000 | Prior to Opening | Vendors and suppliers |
| Grooming Equipment | 12.000 | 13.000 | Prior to Opening | Vendors and suppliers |
| Computer & POS Systems | 3.500 | 4.500 | Prior to Opening | Vendors and suppliers |
| Office Expenses | 150 | 1.000 | Prior to Opening | Vendors and suppliers |
| Insurance | 600 | 1.000 | Prior to Opening | Insurance Company |
| Signage | 8.500 | 10.000 | Prior to Opening | Vendors |
| Opening Inventory & Supplies | 8.50 | 12.500 | Prior to Opening | Vendors |
| Professional Fees (lawyer, accountant, etc.) | 250 | 1.000 | As incurred | Professional service firms |
| Market introduction / grand opening marketing | 4.500 | 10.000 | As incurred | Vendors |
| Travel, lodging and meals for training | 3.500 | 4.000 | During Training | Airlines, hotels, and restaurants |
| Additional Funds | 5.500 | 30.000 | As agreed to | Landlord |
| TOTAL | $118,750 | $234,500 | ||
|---|---|---|---|---|
| Royalty | Ad-Fund |
| 6,5% | 1,5% |
How Much does a Splash and Dash Franchise make?
| Operation Time Frame | High Gross Sales per Year | Low Gross Sales per Year |
|---|---|---|
| 37+ Months | $1.066.498 | $318.730 |
| 18-36 Months | $631.328 | $127.273 |
| 18 or More Months | $1.066.498 | $127.273 |
| Total Avg Costs of Services Sold | 62,6% | 71,7% |
| Costs | 37+Months | 18-36 Months |
|---|---|---|
| Rent | 14,5% | 14,8% |
| Payroll | 43,1% | 48,2% |
| General Expenses | 5,0% | 8,7% |
| Costs | 18+ Months |
|---|---|
| Royalties | 7,0% |
| Local Store Marketing | 2,5% |
| National Marketing Fund | 1,0% |
| Total Avg Variable Costs (as % of Gross Sales) | 10,9% |
