Soccer Shots Franchise in 2024: Costs, Fee & FDD

Looking to invest in a youth sports franchise? Soccer Shots could be a great opportunity with its proven curriculum, low startup costs, and growing demand for structured programs for kids under eight. Learn more about its franchise model.

Last updated 10 Oct 2024 Time 11 min read
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Soccer Shots is a premier youth soccer franchise founded by former college and professional soccer teammates Jeremy Sorzano and Jason Webb in 1997. Recognizing a gap in quality soccer programs for children under age 8, they combined their passion for the sport and love for teaching to create Soccer Shots. What started as local programs in Charlotte, NC, and Harrisburg, PA, quickly grew as friends and fellow soccer enthusiasts joined in the effort. In 2005, Soccer Shots began franchising, and its first locations outside of the original two were launched in Ohio, Delaware, Florida, and Pennsylvania.

At its core, Soccer Shots focuses on introducing children to soccer while promoting physical fitness, confidence, and character development. The program offers age-appropriate curriculum designed for toddlers to young kids, ensuring that fun and skill-building go hand-in-hand. While the main service revolves around soccer coaching, Soccer Shots also offers supplementary programs like summer camps and after-school sessions, catering to families and communities focused on healthy, active lifestyles. Their core market includes parents, schools, and recreation centers looking for high-quality youth soccer programs.

Today, Soccer Shots operates over 300 franchise units across the United States and Canada. The franchise serves tens of thousands of children each day, making it a leading player in youth sports and early childhood development. Its expansion has been significant, with franchisees benefiting from a strong network, proven curriculum, and national brand recognition. Their presence continues to grow, driven by the increasing demand for structured sports programs aimed at younger age groups.

Franchisees benefit from a comprehensive support system that includes initial training, ongoing coaching, and marketing assistance. Soccer Shots provides extensive guidance on curriculum delivery, business operations, and community outreach, ensuring new franchisees are well-equipped for success. Additionally, they offer a mentorship program that connects new owners with experienced franchisees, which is invaluable for those new to the franchise world. With a commitment to high-quality education and fitness for children, Soccer Shots is a strong contender for anyone looking to enter the youth sports sector.

Soccer Shots Franchise Insights

  1. Soccer Shots has expanded to over 300 locations across the U.S. and Canada, making it one of the fastest-growing youth sports franchises.
  2. The franchise serves over 500,000 children each year, giving franchisees access to a broad and growing customer base.
  3. Franchisees can start a Soccer Shots business with an initial investment ranging from $43,000 to $54,000, offering an affordable entry into the youth sports market.
  4. Soccer Shots is consistently ranked highly for franchisee satisfaction and support, earning recognition in Franchise Business Review’s Top 50 Franchise list.
  5. With youth sports participation on the rise, particularly among children aged 2-8, Soccer Shots is well-positioned to meet growing demand for structured, developmental programs.

Soccer Shots Franchise Key indicators

Growth YOY (%)

14%

vs industry 0%


Total U.S. Franchised Units

298


3-Year Failure Rate

2%

vs industry 10%


Sales-to-Investment ratio

4.4:1

How much does it cost to open a Soccer Shots franchise?

Understanding the potential investment size and capital requirements is crucial when considering opening a Soccer Shots franchise. These financial commitments, including initial franchise fees, equipment costs, and ongoing operational expenses, impact the feasibility and profitability of the venture. Thoroughly evaluating these factors ensures that potential franchisees are prepared for the financial responsibilities and can make informed decisions about their ability to sustain and grow the business, ultimately contributing to long-term success.

Min & Max Investment

Opening a Soccer Shots franchise involves several key costs, which are outlined in Item 7 of the Franchise Disclosure Document (FDD). You can see a breakdown of the costs to open a Soccer Shots below from the most recent Item 7 below:

Type of Expenditure  Minimum Investment  Maximum Investment 
Initial Franchise Fee  $36,500  $36,500 
Expenses While Attending Training  $500  $2,500 
Insurance  $1,000  $2,000 
Office Equipment and Office Supplies  $0  $2,000 
On Field Equipment  $500  $1,000 
Branded Apparel  $400  $1,000 
Prepaid Expenses and Deposits  $100  $500 
Organizational Costs/Professional Fees  $500  $2,000 
Season Prizes and Jersey Costs  $1,000  $2,500 
Marketing Expenses  $100  $100 
Additional Funds – 3 months  $2,350  $4,200 
TOTAL ESTIMATED START-UP COSTS  $42,950  $54,300 

Item 7 in the Franchise Disclosure Document (FDD) is the “Estimated Initial Investment” section. It outlines the total costs a franchisee can expect to incur when starting a franchise, including the initial franchise fee, equipment, inventory, real estate, and other startup expenses. This section is crucial because it provides potential franchisees with a detailed understanding of the financial commitment required, helping them assess affordability and plan their investment strategy effectively.

Required Capital

To open a Soccer Shots franchise, the required capital, liquid assets, and net worth can vary based on location and individual financial status. Here’s a breakdown of the typical financial requirements, based on industry standards and the total investment for Soccer Shots:

  • Total Investment The estimated total investment ranges from $43,000 to $54,000, covering initial setup, marketing, and operational expenses. Assuming that you will finance your franchise investment, you should plan to have 20% of the total investment amount in the form of equity (cash) for the investment.
  • Required Liquid Assets Franchisees typically need around $20,000 to $50,000 in liquid capital, which includes accessible funds to cover day-to-day expenses and initial operations.
  • Net Worth Requirement Soccer Shots or similar franchises in the youth sports industry generally recommend a minimum net worth of $100,000 to $150,000. This ensures financial stability and capacity to handle ongoing business costs.

How much does a Soccer Shots franchise owner make?

Calculating the salary of a Soccer Shots franchise owner involves analyzing gross sales to determine total revenue, assessing operational efficiency to understand profit margins, and accounting for franchisor fees and additional expenses such as rent, utilities, and payroll. Effective management of these factors can significantly impact the profitability and financial success of a Soccer Shots franchise owner. This comprehensive financial analysis helps estimate net profits, from which the owner’s salary can be derived. A clear understanding of these factors ensures accurate salary projections and financial planning for sustainable business operations.

Soccer Shots Revenue & Gross Sales

Soccer Shots has demonstrated strong recent revenue performance, with a median gross sales of $211,899 across its franchise locations. This figure reflects the solid demand for youth soccer programs and the franchise’s ability to attract a growing customer base. Franchisees benefit from a proven business model in a high-growth industry, making Soccer Shots a compelling opportunity for those looking to invest in a youth-focused, fitness-driven franchise.

Which key factors impact the average revenue performance of Soccer Shots franchisees?

Several key factors likely contribute to the strong performance of Soccer Shots franchisees in the U.S. First, the growing demand for structured youth sports programs, particularly for young children, aligns perfectly with the franchise’s target market. Soccer Shots’ reputation for offering a high-quality, age-appropriate curriculum helps attract parents and schools looking for reliable and educational activities for kids. Additionally, the franchise’s strong support system, which includes extensive training and marketing resources, enables franchisees to effectively manage and grow their businesses. Lastly, its relatively low startup costs and proven operational model make it an accessible and attractive option for entrepreneurs, further driving success across its U.S. locations.

Soccer Shots Franchise Operational Costs

When opening a Soccer Shots franchise, it’s important to consider the primary ongoing operational costs specific to running the business. These costs can impact your day-to-day operations and profitability, so understanding them upfront is essential for planning and managing your business effectively.

  • Staffing Costs You’ll need to hire and pay qualified coaches, which includes recruitment, salaries, and training expenses.
  • Program Equipment Regular investment in soccer equipment such as balls, cones, jerseys, and other gear for the children will be necessary.
  • Insurance Liability insurance is required to protect your business, covering both general operations and specific risks associated with youth sports.
  • Field/Facility Rentals Depending on your location, you may need to rent fields or facilities to host your soccer programs, adding a consistent operational expense.

By managing these key costs efficiently, you can optimize profitability and maintain the high standards Soccer Shots is known for.

Soccer Shots Franchise Fees

When opening a Soccer Shots franchise, it’s important to have a clear understanding of the ongoing fees you’ll be responsible for. These fees contribute to the overall support and services provided by the franchisor, helping maintain brand standards and offer valuable resources that drive success. Below are the key fees to keep in mind:

  • Royalty Fee You’ll pay 7% of your monthly Gross Sales, ensuring continued access to Soccer Shots’ proven business model and support systems. Even in slower months, a minimum royalty fee will still apply, providing a steady revenue stream for the franchisor.
  • Brand Fund Fee A 1% fee on Gross Sales is allocated to national and regional marketing efforts, helping promote the Soccer Shots brand and drive customer acquisition at your local franchise.
  • Additional Fees There are additional fees for training programs, technology, and other items provided by Soccer Shots that may be applied.

Understanding and planning for these fees is crucial for long-term success, as they are integral to the franchise’s continued growth and support system.

Soccer Shots Franchise Earnings

The earnings of a Soccer Shots franchise owner can vary based on several factors, such as location, customer demand, and how efficiently the business is operated. For owner-operators, the hands-on management of the franchise often leads to better performance and profitability. With a median gross sales figure of $211,899, owner-operators can expect estimated earnings around $38,000, which reflects an operating profit margin of approximately 18%. Note that this figure will be quite variable for this franchise as some franchisees will be more full time and active, which should increase the revenue and earnings potential significantly.

This profit potential demonstrates the financial viability of a Soccer Shots franchise, particularly for those actively involved in the day-to-day operations. With a focus on efficient cost management and local market engagement, franchisees have the opportunity to grow their earnings while expanding their customer base. These figures showcase how Soccer Shots can be a rewarding venture for entrepreneurs dedicated to building a successful youth sports business.

How to Open a Soccer Shots Franchise

Becoming a Soccer Shots franchisee involves a series of steps designed to ensure that you’re fully prepared to operate a successful business. From initial inquiry to launching your first program, each phase will provide you with the resources and support needed to get started.

  1. Initial Inquiry You or your franchise specialist submits an initial inquiry basic information about your interest and background. You should also conduct thorough research on the franchise, including seeing all of the information available on the Vetted Biz franchise intelligence platform, including access to the most recent Franchise Disclosure Document (FDD).
  2. Franchise Application Complete and submit a formal franchise application, including financial background checks and a personal profile to assess fit.
  3. Discovery Process Engage in a discovery call or visit with the Soccer Shots team to learn more about the brand, its operations, and your potential role as a franchisee.
  4. Franchise Agreement If both parties agree to move forward, you’ll sign the Franchise Agreement and officially become a part of Soccer Shots.
  5. Training and Setup Attend Soccer Shots’ comprehensive training program, covering business operations, coaching, and marketing. You’ll also set up the necessary equipment, hire staff, and secure any field/facility rentals.
  6. Launch and Start of Operations After completing training, you’ll be ready to launch your programs, promoting your business locally and enrolling children into your soccer sessions.

Pros & Cons

Pros

Low Initial Investment: With a relatively low total investment range, Soccer Shots offers an affordable entry point into franchising, especially compared to other youth sports franchises.

Strong Market Demand: The increasing focus on youth sports and early childhood fitness provides a large, growing customer base, especially for families with children under 8.

Proven Business Model: Soccer Shots has a well-established brand and operational structure, with extensive training and ongoing support, helping franchisees achieve operational efficiency.

Flexible Schedule: Franchisees can operate on a flexible schedule, as most programs are held on weekends or after-school hours, which offers a good work-life balance.

Cons

Seasonal Nature: Soccer Shots programs may be affected by seasonality, with peak business during the school year and potentially slower periods during holidays or summer.

Field/Facility Dependence: As a mobile business, securing reliable field space or rental facilities can sometimes be a challenge, particularly in high-demand areas.

Hands-On Involvement: As an owner-operator model, Soccer Shots requires active management, especially in the beginning, which may not suit those looking for a more passive investment.

FAQs

Who owns Soccer Shots?

  • Soccer Shots was co-founded by Jeremy Sorzano and Jason Webb, former soccer teammates who launched the business in 1997. While they are still involved in the leadership of the company, Soccer Shots operates as a franchise system, and each location is individually owned and operated by franchisees.
  • Yes, Soccer Shots is a franchise. It began franchising in 2005 and has since expanded across the U.S. and into Canada, offering entrepreneurs the opportunity to run youth soccer programs under its well-established brand.
  • Soccer Shots ’ biggest competitors include youth sports programs like i9 Sports and Little Kickers , which also focus on soccer and other youth activities. Alternatives to Soccer Shots can include community-based programs, school soccer leagues, and similar sports franchises offering structured youth sports.
  • Soccer Shots has been around since 1997, providing youth soccer programs for over two decades. It started franchising in 2005, which allowed it to expand rapidly and become a leader in youth soccer instruction.
  • As of 2024, Soccer Shots has 319 locations in the U.S., of which 298 are franchised locations.
  • The most recent calculated 3-year failure rate of Soccer Shots was 2% in the U.S.
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