CEO since 2012, Wan Kim appointed Tom O’Keefe as Smoothie King’s corporate president in 2014. In 2019, he replaced Jennifer Herskind with Rebecca Miller (who was previously with On the Border Mexican Grill & Cantina) as the chief marketing officer. Kim further shuffled his corporate positions in September 2019: chief operating officer Dan Harmon also took on the role of president (replacing O’Keefe), chief development officer Kevin King became the chief business development officer, and Miller was promoted to head of field marketing.
Predominantly in the United States, Smoothie King also has locations in South Korea, the Cayman Islands, Trinidad and Tobago, and previously had shops in Singapore (Smoothie King left the Singaporean market in 2016). In 2018, the company opened its 1001st store.
As of today, there are 1051 locations of the company in the USA and 1300+ locations worldwide.
Smoothie King was ranked the #1 Juice Bar Franchise on Entrepreneur Magazine’s Annual Franchise 500 list through 2020, marking the 28th year the brand has occupied the top spot. The ranking is primarily based upon financial strength and stability, growth rate, and system size. They are also the #1 ranked Smoothie brand focused on health and fitness and currently have over 1,300+ stores with another 100+ opening in the next year.