Rusty Taco is an America-based chain of restaurants that serves Tacos, burritos, nachos, and desserts. The menu has been crafted to suit the taste buds of different customers like kids and regulars. The fast-food chain founded by Rusty Fenton and his wife, Denise, started in Atlanta, GA in 2010. Rusty Taco is a subsidiary of Inspire Brands. There are 37 restaurants in 2022 dotting 9 states of the USA.
The Food and Beverage industry in the USA accounts for 13% of all manufacturing employment in the country. Around 1.46 million people are employed in this industry. Food franchises make up to 36% of the total franchise establishments in the USA and it is expected to create 1.6 million more jobs by 2027. The annual growth rate in the industry is around 2% and the EBITDA multiplier is around 3x for a single restaurant. Multiples can go up to 7x for 5+ restaurants.
The initial Rusty Taco Franchise Fee is $25,000. You have to pay this upfront fee when opening a Rusty Taco franchise.
The estimated total investment necessary to begin the operation of a Rusty Taco Franchise ranges from $531,900 to $897,450. The following costs are part of the upfront costs included in the initial investment for a Rusty Taco. Many of these are one-time fees that are needed to launch the franchise. Review the chart below to see how much it costs to buy a Rusty Taco franchise in 2022.
|Type of Expenditure||Amount||To Whom Payment is to be Made|
|Site Selection Costs||$1,000||$3,000||Vendors|
|Professional Services||$1,000||$5,000||Accountants, Lawyers, Architect, etc.|
|Initial Franchise Fee||$25,000||Us|
|First Month’s Rent and Security Deposit||$3,000||$7,000||Landlord|
|Construction, Remodeling and Leasehold Improvements||$253,000||$450,000||Landlord or Contractor|
|Permits and Licenses||$3,000||$6,950||Governing Agencies|
|Architect Fee||$15,000||$25,000||Designated Architect|
|Restaurant Design Consulting Services||$500||$1,500||Suppliers|
|Furniture, Fixtures, Equipment, and Signage||$163,000||$210,000||Approved Suppliers|
|Initial & Opening Training Costs||$0||$12,000||Employees and Suppliers|
|Computer Hardware and Software||$15,000||$30,000||Suppliers|
|Professional Services||$5,000||$15,000||Accountants, Lawyers, Us, Architect, etc.|
|Initial Advertising and Marketing Expenses||$10,000||$15,000||Suppliers|
|Additional Funds (3 months)||$20,000||$50,000||Third Parties and Us|
The fee of establishing a food and beverage franchisee unit is $466,000 whereas the lower limit of establishing a Rusty Taco is over $530,000.
A franchise participant should have a minimum of $500,000 in liquid capital and a net worth of more than $1,000,000. It is a must for the operating principal to have a 10% equity interest in the business entity and should successfully complete a training program from the organization. In case the franchisee is a business entity then each owner is required to sign a guarantee and personal undertaking. Restaurants opening in 2023 are being provided with a 0% royalty fee and a discounted royalty for 36 months. A gradual increase in the royalty is exhibited for 2024.
Royalty: 5% of gross sales
The food and beverage industry stands with a 5.3% royalty fee, and 2.3% marketing fee. The fee of Rusty Taco hence stands lower than the industry average.
|# of Restaurants||Average Unit Volume||#/% Exceeding Average||Highest AUV||Lowest AUV||Median AUV|
|Initial Investment (midpoint)||%Profit margin of average franchise sales||Estimated profits||Time to recoup investment|
Based on the median sales provided by Rusty Taco’s franchise locations, at an average of a 15% profit margin it will take around 6 years to recoup your investment. This is in the standard range of investment. You may not get a 15% profit margin which would elongate getting a return on your investment.
Many factors affect the sales, costs, and expenses of your Franchised Store. Such as the Franchised Store’s size, geographic location, menu mix, and competition in the marketplace.
The presence of other such stores; the extent of market penetration and brand awareness that Rusty Taco stores have attained in low with less than 40 stores offering their products. Also, the quality of management and service at Franchised Stores are major factors.
To assign a valuation multiple for Rusty Taco franchises, we leverage estimates from DealStats, a database of acquired private company transactions sourced from U.S. business brokers and SEC filings. We reviewed the larger franchise industry as well as selling price multiples for larger systems where more transaction data is available.
Under $1 Million Net Sales
$1 Million – $5 Million Net Sales
Over $5 Million Net Sales
When you go to sell a Rusty Taco franchise based on the median multiple of 0.34 and net AUV in 2021 of $1,031,060, it would sell for $350,560. This is significantly lower than the midpoint investment of $714,675.
|For the Year Ended December 31,|
|Company-owned restaurant sales||$2,063,456|
|Franchise fees and royalty revenues||87,460|
|Franchise contributions for advertising||77,203|
|Costs and expenses:|
|Company-owned restaurant expenses||1,762,730|
|Franchise advertising expenses||82,759|
|Selling, general and administrative expenses||222,324|
|Depreciation and amortization||122,624|
|Total costs and expenses||2,201,008|
|Other operating loss, net||(2,251)|
|Other income, net||(4)|
|Income before income taxes||37,220|
|Income tax benefit||(6,087)|
|Net income attributable to noncontrolling interest||74|
|Net income attributable to Buffalo Wild Wings, Inc. and Subsidiaries||$43,233|
Rusty Taco is a very profitable business for the franchisor with retained earnings of $43,23 million in 2021. In the absence of the incomes of previous years, it is difficult to compare.
|Outlet Type||Year||Outlets at the Start of the Year||Outlets at the End of the Year||Net Change|
Over the last three years, the company had 22 franchise outlets at the start of 2019 which increased to 30 by the end of 2021, and 9 company-owned outlets which have been in decline. Both franchising units and company-operated stores have decreased. Over the last three years, franchises have closed at a rate at the start of the year which was reduced to 4 by the end of 2021. This indicates that the company is interested in moving towards franchise outlets rather than self-owned and operated outlets.
Rusty Taco offers people the opportunity to be a part of a business that has enormous scope in the American markets. There is a good customer base and people are interested in Mexican dishes. The products are not new. The chain has been present for quite some time which indicates that the products are accepted. There is immense scope for expansion as not many stores dot the geography. The franchisor also provides a lot of incentives to get started – a 0% introductory royalty.
While this may be the business for you, make sure to also check out other businesses offered on Vetted Biz and in the Food and Beverage Industry.
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