Published on 26 Jan 2023 Time 7 min read Last update by 14 May 2024

Robeks Smoothie Franchise Pays for Itself in 2024


Robeks is a chain of smoothie and juice bars that was founded in 1996 in Los Angeles, California. The company was started by David Robertson, who had a passion for healthy living and wanted to create a business that would make it easy for people to access nutritious, high-quality smoothies and juices.  So keep reading, because on this article we will analyze Robeks Smoothie Franchise metrics.

In the early years of the company, Robeks focused on expanding its presence in the Los Angeles area, opening a number of stores throughout the region. As the company grew, it began to expand nationally, opening locations in a number of other states. Today, Robeks has a nationwide network of stores and is known for its high-quality smoothies and juices, which are made using fresh natural ingredients.

In addition to smoothies and juices, Robeks also offers a range of food items, including sandwiches, wraps, and salads. The company is committed to using fresh, natural ingredients and offering healthy, tasty options for its customers.

In 2017, Robeks introduced a new menu. In February 2018, Robeks launched their new Online Ordering program allowing customers to place orders from their desktop or mobile devices. The cornerstone of the program is a new mobile app that is now available to the public.

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How Is Robeks Smoothie Franchise Positioned in the Food and Beverage Industry

The Food and Beverage industry in the USA accounts for 13% of all manufacturing employment in the country. Around 14.6 million people get employed in this industry. Food franchises make up 36% of the total franchise establishments in the USA and it is expected to create 1.6 million more jobs by 2027. The annual growth rate in the industry is around 2% and the EBITDA multiplier is around 3x.

How Much Is a Robeks Smoothie Franchise?

The initial Robeks Smoothie Franchise Fee is $30,000. You have to pay this upfront fee when opening a Robeks Smoothie franchise.

Robeks Smoothie Franchise Cost

The estimated total investment necessary to begin the operation of a Robeks Smoothie Franchise ranges from $258,450 to $353,000. The following costs are part of the upfront costs included in the initial investment for Robeks Smoothie. Many of these are one-time fees that are needed to launch the franchise. Review the chart below to see how much it costs to buy a Robeks Smoothie franchise in 2022.

Type of expediture Amount To Whom Payment Is to Be Made
Low High
Initial Franchise Fee $30,000 $30,000 Us
Leasehold improvements $120,000 $155,000 Third Party Suppliers
Equipment $60,000 $70,000 Third party suppliers
Fixtures $11,000 $21,000 Third party suppliers
Signs $5,000 $10,000 Third party suppliers
Computer system (includes POS system, networking and software) $3,500 $8,000 Third party suppliers
Proffesional fees $6,800 $15,000 Third parties such as architects and lawyers
Security deposits, utility deposits and business licenses $2,500 $5,000 Landlord, suppliers, government agencies, utility companies
 Real estate costs $3,500 $5,000 Landlord
Opening inventory $5,000 $8,000 Third party suppliers approved by us
Grand opening advertising $5,000 $5,000 Third party suppliers and us
Travel for training $0 $3,500 Third party suppliers
Insurance $1,150 $2,500 Third party suppliers
Additional funds- first 3 months of operations $5,000 $15,000 Third party suppliers
TOTAL $258,450 $353,000

Robeks Smoothie Franchise Requirements

You need a minimum of $100,000 in liquid capital and a $300,000 net worth.

Ongoing Fees

Royalty: 6.25% to 7% of Net Sales

Marketing Fee: 2.5% of Net Sales

Local Marketing: 2.5% of Net Sales

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How Much Do Robeks Smoothie Franchise Owners Make?

Group Number of stores in group (%) Average net sales Number and percent of stores within group that met or exceed group average net sales Range of highest to lowest net sales in group  Median Net Sales
No. %
First Quartile 16 $977,108 6 37.5% $1,482,159 to $708,565 $917,965
Second Quartile 16 $647,149 9 56.3% $697,213 to $566,339 $659,493
Third Quartile 17 $495,513 9 52.9% $558,083 to $437,170 $508,363
Fourth Quartile 17 $347,703 10 58.8% $407,134 to $267,770 $350,144
All Stores 66 $610,951 29 43.9% $1,482,159 to $267,770 $550,951

2020 Robeks Smoothie Median Franchise Sales: $550,951

Initial investment (midpoint) %Profit margin of median franchise sales Estimated Profits Time to recoup investments
$305,725 10% $55,095 7 years
15% $82,643 5 years
20% $110,190 4.25 years

Based on the median sales provided by Robeks Smoothie’s franchise locations, at an average of a 15% profit margin, it will take around 5 years to recoup your investment. This is standard for such franchise opportunities. You may not get a 15% profit margin, which would elongate getting a return on your investment.

Many factors affect the sales, costs, and expenses of your Franchised Store, such as the Franchised Store’s size, geographic location, menu mix, and competition in the marketplace; the presence of other Smoothie stores; and the extent of market penetration and brand awareness that Robeks Smoothie stores have attained in your market. Also, the quality of management and service at your Franchised Store are major factors.

Is the Robeks Smoothie Franchise Profit Worth the Franchise Cost?

To assign a valuation multiple for Robeks Smoothie franchises, we leverage estimates from DealStats, a database of acquired private company transactions sourced from U.S. business brokers and SEC filings. We reviewed the larger franchise industry as well as selling price multiples for larger systems where more transaction data is available.

Under $5 Million Net Sales

  • Estimated Selling Price = Net Sales * 0.55

When you go to sell a Robeks Smoothie franchise based on the median multiple of .55 and net sales in 2021 of $550,951, it would sell for $303,023. This is very close to the midpoint investment of $305,725.

The more franchises you own, the more earning potential you have as private equity firms become interested in your business instead of individual owner-operators

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Robeks (Franchisor) Income Statement Key Insights

Robeks Franchise Corp. (a wholly-owned Subsidiary of Robeks Corporation) Statements of Operations For the Fiscal Years Ended December 27, 2020, December 29, 2019 and December 30, 2018

2020 2019 2018
Royalties  $2,136,033 2,429,721 2,399,939
Marketing contributions 795,852 922,288 907,045
Franchise fees 169,867 256,805 107,430
Regional management fees 13,000 20,000
Total revenues 3,101,752 3,621,814 3,434,414
Operating expenses
Salaries and related accounts 1,348,895 1,229,465 1,086,674
Marketing expense 794,158 924,048 1,004,454
Sales commissions 426,045 511,478 467,402
Office 256,513 234,821 197,941
Legal and professional 181,333 145,236 131,974
Advertising 90,460 91,662 74,128
Allocated administrative and overhead 68,345 75,855 42,296
Meetings and travel 29,600 90,858 75,430
Bad debt 12,814 5,000 7,478
Total operating expenses 3,208,163 3,308,423 3,087,777
Net income (loss) (106,411) (313,391) (346,637)

Robeks Smoothie is a profitable business for the franchisor. While the franchisor saw profits of $346,637 and $313,391 in 2018 and 2019, it struggled a bit in 2020 when it saw a loss of $106,411.

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How Many Robeks Smoothie Units Have Opened and Closed?

Outlet type Year Outlets at the Start of the Year Outlets at the End of the Year Net Change
Franchised 2018 82 83 1
2019 83 83 0
2020 83 82 -1
Company-Owned 2018 0 0 0
2019 0 0 0
2020 0 1 +1
Total Outlets 2018 82 83 +1
2019 83 83 +0
2020 83 83 +0

The number of Robeks Smoothie stores has remained consistent at 82 – 83 in the last three years. This shows a strong loyalty to the brand by franchisees but might also indicate a high barrier to entry into the Robeks Smoothie system


Robeks Smoothie is a leading franchise opportunity in the Food and Beverage industry, offering a range of healthy and convenient meal options through its smoothies, bowls, and other menu items. With a focus on high-quality ingredients and innovative offerings, Robeks Smoothie is a trusted choice for those seeking to improve their health and wellness through nutrition.

The initial investment for a Robeks Smoothie franchise ranges from $258,450 to $353,000, including the upfront franchise fee of $30,000. To become a Robeks Smoothie franchisee, you will need a minimum of $100,000 in liquid capital and a net worth of $300,000. Ongoing fees for a Robeks Smoothie franchise include a royalty of 6.25% to 7% of net sales, a marketing fee of 2.5% of net sales, and a local marketing fee of 2.5% of net sales.

According to the 2020 median franchise sales for Robeks Smoothie, at an average profit margin of 15%, it will take around 5 years to recoup your initial investment. While it may take longer to recoup your investment than other franchise opportunities, the potential earning potential of a Robeks Smoothie franchise may be worth the initial investment.

While this may be the business for you, make sure also to check out other companies offered on Vetted Biz and in the Food and Beverage industry.

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