Published on 16 Apr 2021 Time 7 min read Last update by 29 Jan 2024

Pure Barre Franchise Review (2024)

Pure Barre history gymmembershipfees

Pure Barre is a collection of 45-50 minute total body workouts. At the core of their technique they use a thoughtful series of low impact, isometric movements that are designed to produce results. Customers use the ballet Barre and other light equipment as they move through class, focusing on different areas of the body. There are three types of classes offered at each location: pure barre, pure empower, and pure reform.

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Pure Barre Franchise Background

Pure Barre:

Classic technique. Pure Barre is the fastest, most effective full-body workout. The class is guided through a series low-impact, high intensity movements that are designed to strengthen and tone the body in ways that no other technique can. It is a 50 minute class that will give clients long and lean muscle tone without the bulk.

Pure Empower:

More cardio. Pure Empower is a fusion of barre and interval training designed to elevate the heart rate, build strength and rev up the metabolism. For 45 minutes, they use multi-directional, dynamic movements with ankle weights and a plyometric platform to target different muscle groups simultaneously – all at an invigorating pace.

Pure Reform:

Inspired by resistance training. Perfected by Pure Barre. Pure Reform is a total body workout that targets, shapes, and defines all major muscle groups through resistance‐based strength training. The 50‐minute class merges the elements loved from our Pure Barre technique with moves that challenge the strength, coordination and balance by using resistance bands, sliders, and the barre.

Pure Barre has cultivated a large, passionate base of loyal clients by perfecting a technique that produces results. In addition to in-studio classes, Pure Barre also offers online classes via Pure Barre On Demand, equipment and apparel.

Management Team

Pure Barre is the largest, most established barre franchise in North America with more than 500 studios across North America and more on the way.

This Franchise was founded by dancer, choreographer, and fitness guru Carrie Rezabek Dorr. Carrie opened her first studio in the basement of an office building in Birmingham, MI, in 2001. With no initial clients, staff, signage or even a bathroom, the concept took off as clients were amazed by the results they saw from the workout.

In July of 2009, Pure Barre became a franchise and has exploded in popularity, due to its extremely effective technique (which transforms the shape your body in record-breaking time); friendly, high-energy atmosphere; and fun, motivating music.

In November 2018, Pure Barre was bought by Xpontential Fitness, which is the world’s largest fitness brand having other 8 brands under their umbrella.


Franchise Fitness Industry Analysis 

Franchise Strengths

Proven fitness and wellness concept that offers a strong sense of community, personalized attention, and variety Recurrent revenue streams with monthly membership fee structure Strong franchise brand that is growing rapidly. Largest barre brand in boutique fitness.

Franchise Weaknesses

Reliant on finding, training, and retaining good coaches/trainers to deliver the classes and engage the members Operates in a competitive environment with low barriers of entry. Focuses on a specific type of exercise.

Franchise Opportunities

Brand awareness will continue to grow as the concept expands. Increased health conscious can benefit the number of people working out. Barre is a low impact and has a built-in handhold, making it a relatively safe form of exercise. Especially for older people at risk for falls, barre may be a good way to improve stability and avoid accidents.

Franchise Threats

Operating in a very large, competitive market that is rapidly changing.

Profits can be negatively impacted due to close proximity of a similar competitor.

Potential for change in consumers’ preferred health/fitness regimen.

How much is a Pure Barre Franchise?

Pure Barre Franchise cost ranges from $198,650 to $446,250 according to the 2019 FDD

ItemEstimated Amount (in USD)When DueTo Whom Payment is to Be Made
Initial Franchise Fee$60.000$60.000At the time of frnachise purchaseFranchisor
Training-Related Expenses (Owner/Operator and/or Designated Manager Module)5003.000Prior to TrainingTransportation carriers, hotel facilities, etc.
Real Estate/Lease7.00033.500As incurredLandlord
Leasehold Imporvements20.000185.000As incurredApproved Suppliers, architects and contractors
Signage and Graphics15.00020.000As incurredApproved Suppliers
Insurance9001.000Before OpeningInsurance carrier
Speciality and Other Exercise Equipment3.0007.000Before OpeningFranchisor
Opening Inventory15.00015.000Before OpeningFranchisor
Utility Deposits01.000As arrangedUtility suppliers
Licenses and Permits03.000As arrangedLocal, state or federal government
Furniture, Fixtures and Related Supplies16.00021.000As incurredFranchisor and other approved suppliers
Audio/Visual Equipment, inluding computer system14.50018.500As arrangedApproved Suppliers
Shipping1.0004.000Before OpeningFranchisor and other approved suppliers
Initial Marketing Spend15.00015.000Before OpeningApproved Suppliers
Instructor Training and Related Expenses15.75029.250Before OpeningFranchisor and transportation carriers, hotel facilities, etc.
Additional Funds – 3 Months15.00030.000As incurredEmployees, vendors, utilities

How Much does a  Pure Barre Franchise make?

Operational Duration as of 12/13/2018Studios in SubsetAverage Monthly Gross SalesAverage Monthly Retail SalesAverage EFT Draft RevenueAvergae # of New EFTs (per month)
All Disclosed Studios203$25.584$3.937$12.23314
12 months – 23 months23$23.156$4.901$11.79813
24 months or more180$25.894$3.856$12.28914
Irvine Location Only$26.999$4.181$11.72727


StateOpen Date# of Members After SOEFT Draft Amount at SO# of Members After GOApril 2019 Member CountApril 2019 EFT Draft AmountApril 2019 Retail SalesApril 2019 Gross Sales

pure barre

Operational Duration as of 12/13/2018Studios in SubsetGross Sales % ChangeAverage Retail Sales % ChangeAverage EFT Draft Revenue % ChangeAvergae # New EFTs % Change
All Disclosed Studios2030%4%13%65%
12 months – 23 months233%3%13%84%
24 months or more1800%4%12%63%
Irvine Location Only50%24%119%43%

Disclosure from FDD: “Parts I through III of this Item 19 discloses the historical financial information generated amongst the 203 franchised Studios that (a) were open and operating over the measurement period commencing January 1, 2018 and ending March 31, 2019 (the “Disclosed Studios”), and (b) are less than 1,600 square feet in size, which is what we expect you to locate and secure consistent with our standard franchise offering and the Approved Services and Approved Products you will be offering and providing at your franchised Studio (collectively, the “Disclosed Studios”) through a number of Charts set forth below.

The first three (3) Charts below in this Item detail the historical average Gross Sales, Retail Sales, and EFT-related performance information – on a per month basis – generated amongst (a) all Disclosed Studios, (b) the 23 Disclosed Studios that were open between 12 and 23 months as of the December 31, 2018, and (c) the remaining 180 Studios that were operated for 24 months of longer as of December 31, 2018 (each, a “Disclosed Subset”).

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In each Chart, we also disclose the historical performance of the first existing Disclosed Studio, operating out of Irvine, CA, that adopted the new operating system and the refreshed look that we currently license as part of our franchise offering (the “Irvine Location”). The Irvine Location operated several years prior to this transition, which included (a) a remodeled look consistent with our current System standards, our System-associated business management software, recurring membership offerings, and a controlled approach to studio operations. Please note that the staff and franchise partner remained the same throughout this time period at the Irvine Location.


–  In Part I below, the relevant measurement period for this historical information provided is the 2018 calendar year (the “2018 Measurement Period”) for each Disclosed Subset and the Irvine Location.

–  In Part II, the relevant Measurement Period for the historical information disclosed is the first calendar quarter of 2019 commencing January 1, 2019 and ending March 31, 2019 (the “2019 Measurement Period”) for each Disclosed Subset and the Irvine Location.

–  Part III of this Item shows the percentage increase experienced amongst each Disclosed Subset and the Irvine Location, respectively, with respect to average monthly Gross Sales, Retail Sales and those EFT- related performance metrics reported, when comparing each of these monthly averages over the 2018 Measurement Period to the 2019 Measurement Period.

Part IV of this Item shows certain historical performance information of the five (5) franchised Studios that commenced operations after January 1, 2019 (each, a “New Studio”), including: (i) the number of members and total EFT amounts drafted in connection with each New Studio (a) as of its soft open (“SO”) date, and (b) after its grand open (“GO”) date; and (ii) the member count, as well as the Gross Sales, Retail Sales and EFT amounts drafted generated, in connection with each New Studio for the month of April 2019.

Of the franchised Studios that were open and operating as of December 31, 2018, we excluded (a) 30 Studios because they were not open and operating for a full 12 months as of the expiration of the Measurement Period, (b) 247 Studios because they operated from a location that was greater than 1,600 square, and (c) 26 Studios because the underlying franchise was assigned at some point during the Measurement Period.

We have not independently audited or verified these figures, which were reported to us by the owners of each Disclosed Studio and/or gleaned from a given Studio’s business management software. We will provide written substantiation with regards to the disclosures below upon your written request.”

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