Massage Green Spa Franchise Review (2019)

Massage Green Spa Franchise Background

Massage Green is a spa that focuses on affordability with easy booking and flexibility. They strive to make every visit to fit the client’s schedule and budget. Their massages are soothing, relaxing and helps the client find commitment to incorporate massage therapy into their an important part of their wellness routine. Massage Green offers six types of massage therapies at their locations: Swedish, Deep Tissue, Sports, Trigger Point, Prenatal and Reflexology. They also offer facials and infrared saunas.

Management Team

llie T. Mallad is founder, chairman and CEO of three national franchise brands, Massage Green Spa, RED EFFECT Infrared Fitness and Stretch Smart Infrared Therapy Centers. Recognized as an Ernst & Young Entrepreneur of the Year award winner, Mallad made his mark in franchising as one of the fastest-growing Little Caesars franchisees in company history. Mallad went on to parlay his franchising success with 10 additional national brands including Golden Corral, Big O Tires, Arco AM/PM, Applebee’s, Baskin-Robbins, Bruegger’s Bagels, Mobil Oil, Chevron Oil, Ryder Truck and Jiffy Lube. In 2008, Mallad founded his own company and became a franchisor for Massage Green Spa. In 2016, Mallad launched a second major national franchise, RED EFFECT Infrared Fitness. In 2018, he launched Stretch Smart which is the first in the market to fuse stretching with infrared therapy. The very experienced management team is ready to help franchisees in all stages of the process, from site selection to ongoing training after the unit is up and running.

Franchise Health and Beauty Industry Analysis 

Franchise Strengths

Spa concept that offers a strong sense of community, personalized attention, technology and good energy

Recurrent revenue streams with monthly membership fee structure

Infrared saunas

Experienced management team

Affordable prices

Franchise Weaknesses

Reliant on finding, training, and retaining good therapists to deliver the services and engage the members

Operates in a competitive environment with low barriers to entry

Mature industry in the U.S.

Franchise Opportunities

Brand awareness will continue to grow as the concept expands

Low cost concept in the spa industry

Over the past five years, the Massage Services industry has grown by 7.3% to reach revenue of $18bn in 2018. (IBIS World)

Franchise Threats

Operating in a very large, competitive market that is rapidly changing

Profits can be negatively impacted due to close proximity of a similar competitor

Consumers can opt to have spa services at home

How Much is a Massage Green Spa Franchise?

Massage Green Spa Franchise cost ranges from $175,000 to $287,000 according to the 2019 FDD.

Item Estimated Amount (in USD) When Due To Whom Payment is to Be Made
Low High
Initial Franchise Fee $50.000 $50.000 Upon signing Franchise Agreement Franchisor
Leasehold Improvements 80.000 150.000 During Construction Contractors/Third Parties
Initial Lease Payment 5.000 15.000 Monthly Lessor
Furniture and Fixtures 10.500 20.000 Before Opening Suppliers
Equipment, including POS System Computer, Software and Set-Up 3.500 6.000 Before Opening Suppliers
Signage 3.500 7.000 Before Opening Suppliers
Travel and Living Expenses While Training 2.000 5.000 During Training Airlines, Hotels and Restaurants
Security and Utility Deposits 500 1.000 As Agreed Landlord and Suppliers
Grand Opening Advertising 6.000 6.000 As Agreed Suppliers
Opening Inventory and Supplies 1.000 3.500 Before Opening Suppliers
Insurance Costs 2.000 4.500 As incurred Insurance Co.
Miscellaneous Opening Costs 1.000 4.000 As incurred Suppliers, Utilities or Franchisor
Additional Funds (3 months) 10.000 15.000 As incurred Franchisor, Employees, Suppliers and Utilities
TOTAL                                              $175.000                   $287.000
Royalty Ad Fund
7% 2-5%

Interested in Seeing how Massage Green Spa Franchise compares to other Health and Beauty franchises? Download our Health and Beauty franchise guide below!

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