Published on 29 Apr 2021 Time 3 min read Last update by 1 Feb 2024

Massage Green Spa Franchise Review (2024)

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Massage Green is a spa franchise that focuses on affordability with easy booking and flexibility. They strive to make every visit to fit the client’s schedule and budget. Their massages are soothing, relaxing and helps the client find commitment to incorporate massage therapy into their an important part of their wellness, health and beauty routine.

Massage Green Spa

Massage Green offers six types of massage therapies at their locations: Swedish, Deep Tissue, Sports, Trigger Point, Prenatal and Reflexology. They also offer facials and infrared saunas.


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Health and Beauty

llie T. Mallad is founder, chairman and CEO of three national franchise brands, Massage Green Spa, RED EFFECT Infrared Fitness and Stretch Smart Infrared Therapy Centers.

Recognized as an Ernst & Young Entrepreneur of the Year award winner, Mallad made his mark in franchising as one of the fastest-growing Little Caesars franchisees in company history. Mallad went on to parlay his franchising success with 10 additional national brands including Golden Corral, Big O Tires, Arco AM/PM, Applebee’s, Baskin-Robbins, Bruegger’s Bagels, Mobil Oil, Chevron Oil, Ryder Truck and Jiffy Lube.

In 2008, Mallad founded his own company and became a franchisor for Massage Green Spa. 2016, Mallad launched a second major national franchise, RED EFFECT Infrared Fitness. In 2018, he launched Stretch Smart which is the first in the market to fuse stretching with infrared therapy.

The very experienced management team is ready to help franchisees in all stages of the process, from site selection to ongoing training after the unit is up and running.


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Franchise Strengths

  • Spa franchise concept that offers a strong sense of community, personalized attention, technology and good energy
  • Recurrent revenue streams with monthly membership fee structure
  • Infrared saunas
  • Experienced management team
  • Affordable prices

Franchise Weaknesses

  • Reliant on finding, training, and retaining good therapists to deliver the services and engage the members
  • Operates in a competitive environment with low barriers to entry
  • Mature industry in the U.S.

Franchise Opportunities

  • Brand awareness will continue to grow as the concept expands
  • Low cost concept in the spa industry
  • Over the past five years, the Massage Services industry has grown by 7.3% to reach revenue of $18bn in 2018. (IBIS World)

Franchise Threats

  • Operating in a very large, competitive market that is rapidly changing
  • Profits can be negatively impacted due to close proximity of a similar competitor
  • Consumers can opt to have spa services at home

How Much is a Massage Green Spa Franchise?

Massage Green Spa Franchise cost ranges from $175,000 to $287,000 according to the 2019 FDD.

ItemEstimated Amount (in USD)When DueTo Whom Payment is to Be Made
Initial Franchise Fee$50,000$50,000Upon signing Franchise AgreementFranchisor
Leasehold Improvements$80,000$150,000During ConstructionContractors/Third Parties
Initial Lease Payment$5,000$15,000MonthlyLessor
Furniture and Fixtures$10,500$20,000Before OpeningSuppliers
Equipment, including POS System Computer, Software and Set-Up$3,500$6,000Before OpeningSuppliers
Signage$3,500$7,000Before OpeningSuppliers
Travel and Living Expenses While Training$2,000$5,000During TrainingAirlines, Hotels and Restaurants
Security and Utility Deposits$500$1,000As AgreedLandlord and Suppliers
Grand Opening Advertising$6,000$6,000As AgreedSuppliers
Opening Inventory and Supplies$1,000$3,500Before OpeningSuppliers
Insurance Costs$2,000$4,500As incurredInsurance Co.
Miscellaneous Opening Costs$1,000$4,000As incurredSuppliers, Utilities or Franchisor
Additional Funds (3 months)$10,000$15,000As incurredFranchisor, Employees, Suppliers and Utilities
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