Lendio Franchise in 2024: Costs, Fee & FDD

Explore the potential of investing in a Lendio franchise, offering small businesses access to flexible financing options. Learn about initial costs, fees, and franchisee support to make an informed investment decision.

Last updated 24 Nov 2024 Time 13 min read
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Lendio, founded in 2011 by Brock Blake and Trent Miskin, was created with a clear mission: to provide small businesses with access to financing that traditional financial institutions often overlook. With a marketplace that connects small businesses to over 75 lenders, Lendio offers entrepreneurs a platform to find the best funding options tailored to their unique needs. The company’s vision is centered around simplifying the loan application process, helping small businesses access capital quickly and efficiently, bypassing the often complicated procedures at traditional banks.

The core service offered by Lendio is its online platform that allows small business owners to compare a wide range of financial products. These include traditional loans, SBA loans, lines of credit, equipment financing, and merchant cash advances. Lendio’s customer base consists primarily of small to medium-sized businesses from various industries like retail, technology, construction, and service sectors. This platform is particularly beneficial for businesses that are underserved by traditional banks, such as startups or those with less established credit histories, offering them a chance to access funding that might otherwise be out of reach.

Since its launch, Lendio has expanded rapidly across the U.S., with over 100 locations in all 50 states. The company serves thousands of small businesses daily, facilitating over $10 billion in loans annually. With its vast network of lenders and cutting-edge technology, Lendio has established itself as a leader in the small business financing space. By offering a one-stop marketplace for loans, Lendio continues to build its presence as a trusted platform for small businesses looking for quick and flexible funding solutions.

Lendio’s franchise model is designed to equip franchisees with the tools and resources they need to succeed. New franchisees receive thorough training that covers everything from using Lendio’s platform to understanding the ins and outs of small business financing. Additionally, franchisees benefit from ongoing corporate support, including marketing assistance, operational guidance, and lead generation strategies. The brand’s strong reputation and comprehensive training programs provide franchisees with the support they need to build successful businesses while tapping into Lendio’s extensive network of lenders and financial products.

Lendio Franchise Insights

  1. Lendio operates in all 50 states with over 100 locations, serving thousands of small businesses daily, and facilitating more than $10 billion in loans annually. This vast network of lenders provides franchisees with a broad customer base and significant opportunities for growth.
  2. Lendio connects small business owners with over 75 lenders, offering access to diverse loan products, including SBA loans, lines of credit, and merchant cash advances. The platform’s marketplace simplifies the lending process, making it easier for businesses to secure funding quickly.
  3. Over 70% of small businesses are denied funding by traditional banks, creating a large untapped market for alternative financing solutions like those provided by Lendio. As a franchisee, you’ll be meeting the rising demand for accessible and fast capital solutions.
  4. Lendio serves a wide range of industries, including retail, service, construction, and technology, ensuring that franchisees can target multiple sectors for client acquisition. This diverse client base broadens the potential for a steady stream of business and revenue.

How much does it cost to open a Lendio franchise?

Understanding the potential investment size and capital requirements is crucial when considering opening a Lendio franchise. These financial commitments, including initial franchise fees, equipment costs, and ongoing operational expenses, impact the feasibility and profitability of the venture. Thoroughly evaluating these factors ensures that potential franchisees are prepared for the financial responsibilities and can make informed decisions about their ability to sustain and grow the business, ultimately contributing to long-term success.

Min & Max Investment

Opening a Lendio franchise involves several key costs, which are outlined in Item 7 of the Franchise Disclosure Document (FDD). you can see a breakdown of the costs to open a Lendio below from the most recent Item 7 below:

Type of Expenditure  Minimum Investment  Maximum Investment 
Initial Franchise Fee  $34,500  $46,000 
Opening Kit  $1,500  $7,500 
Rent - 3 Months  $0  $9,000 
Utility & Security Deposits  $0  $1,000 
Leasehold Improvements  $0  $5,000 
Furniture and Fixtures  $0  $2,500 
Computer System, Equipment & Supplies  $1,000  $7,500 
Business Licenses  $250  $2,500 
Legal and Accounting Fees  $1,000  $2,500 
Initial Marketing Expenditures  $3,000  $12,000 
Insurance  $1,000  $1,500 
Technology Fees - 3 months  $900  $900 
Travel Expenses for Initial Training  $1,000  $7,200 
Additional Funds - 3 months  $1,500  $12,000 
Total Estimated Initial Investment  $45,650  $117,100 

Item 7 in the Franchise Disclosure Document (FDD) is the “Estimated Initial Investment” section. It outlines the total costs a franchisee can expect to incur when starting a franchise, including the initial franchise fee, equipment, inventory, real estate, and other startup expenses. This section is crucial because it provides potential franchisees with a detailed understanding of the financial commitment required, helping them assess affordability and plan their investment strategy effectively.

Required Capital

Lendio, like many franchises in the financial services sector, has specific financial requirements for potential franchisees. Below is an overview of the capital, liquid assets, and net worth estimates for opening a Lendio franchise or a similar one in the industry.

  • Required Capital To open a Lendio franchise, the total investment ranges from $46,000 to $117,000, which includes costs like equipment, marketing, and initial working capital. These costs can vary based on location, size, and other factors, but the range provides an estimate for initial investment. Assuming that you will finance your franchise investment, you should plan to have 20% of the total investment amount in the form of equity (cash) for the investment.
  • Liquid Assets Franchisees typically need to have at least $50,000 to $100,000 in liquid assets, which refers to cash or assets that can quickly be converted into cash. Liquid assets ensure that you can cover operational expenses, marketing, and other startup costs in the early stages of your franchise.
  • Net Worth For Lendio or similar financial service franchises, a net worth requirement of around $200,000 to $500,000 is common. This ensures that franchisees have the financial stability to weather any challenges and invest in growing the business over time.

How much does a Lendio franchise owner make?

Calculating the salary of a Lendio franchise owner involves analyzing gross sales to determine total revenue, assessing operational efficiency to understand profit margins, and accounting for franchisor fees and additional expenses such as rent, utilities, and payroll. Effective management of these factors can significantly impact the profitability and financial success of a Lendio franchise owner. This comprehensive financial analysis helps estimate net profits, from which the owner’s salary can be derived. A clear understanding of these factors ensures accurate salary projections and financial planning for sustainable business operations.

Lendio Revenue & Gross Sales

Unfortunately, Lendio does not publicly disclose detailed figures for median gross sales across its franchise locations. However, we can provide a general overview of how Lendio franchises perform based on available data and industry trends.

Lendio operates in a highly lucrative market, providing essential services to small businesses in need of financing. Since its platform connects businesses to a wide range of lenders, the potential for revenue generation can be substantial. Franchisees typically earn revenue through commissions or fees paid by lenders when business loans are secured, which means the more successful a franchisee is at connecting businesses to financing, the higher their potential earnings. The performance of individual franchises can vary depending on factors like location, local business market conditions, and the franchisee’s ability to generate leads and close deals with lenders.

Which key factors impact the average revenue performance of Lendio franchisees?

The performance of U.S. franchisee median gross sales for Lendio or similar financial service franchises is likely influenced by several factors. One key element is the demand for small business financing, which has grown significantly as more entrepreneurs seek alternative lending sources outside traditional banks. Additionally, the ability of franchisees to generate high-quality leads and build relationships with local small businesses can directly impact sales performance. Franchisees located in areas with a strong entrepreneurial ecosystem or underserved markets may see higher sales due to the need for accessible capital. Effective marketing strategies, leveraging the established brand, and the use of Lendio’s technology platform to streamline loan applications also contribute to the overall success of franchisees. Lastly, the local economy and business growth in a franchisee’s territory play a significant role in their ability to attract clients and secure funding opportunities.

Lendio Franchise Operational Costs

When considering opening a Lendio franchise, it’s essential to understand the primary ongoing operational costs that will contribute to the success and sustainability of your business. These costs are necessary for day-to-day operations and can vary depending on the size and scope of your franchise, as well as local market conditions.

  • Staffing Costs Hiring and maintaining a skilled team to handle loan applications, customer service, and operations is a critical ongoing expense. Staff salaries, benefits, and training costs will be a significant part of your budget.
  • Technology and Software Fees Lendio franchises rely on proprietary platforms and technology to connect businesses with lenders. Ongoing subscription fees for these tools, as well as maintenance and updates, are essential for smooth operations.
  • Office Rent and Utilities Depending on the location, leasing office space will be a major cost. Utilities, internet, and office supplies also contribute to this category.
  • Marketing and Lead Generation While Lendio’s brand provides some support, ongoing local marketing efforts, digital ads, and lead generation initiatives are vital for attracting new clients and maintaining a steady flow of loan applications.
  • Loan Processing Costs While Lendio’s platform simplifies the process, there may still be fees associated with processing loan applications, including administrative and legal costs that come with each deal.

Considering these ongoing costs will help you plan and manage the financial health of your franchise, ensuring you have the resources to support and grow your business over time.

Lendio Franchise Fees

When evaluating the ongoing costs for opening a Lendio franchise, it’s essential to understand the key fees that will be a regular part of your financial obligations. These fees contribute to the brand’s support and ensure that you have access to essential resources like training, technology, and marketing, all of which are critical to running your business effectively.

  • Business Generation Fee The Business Generation Fee typically ranges from 30% to 70% of gross revenues. This fee is designed to cover the costs of lead generation and business development initiatives that help bring in new customers and loan applications. However, there is a minimum quarterly fee that ensures consistent marketing efforts and franchise support, regardless of sales fluctuations.
  • Brand Fund Fee The Brand Fund Fee is set at 2% of your gross revenues, which helps fund national marketing campaigns, brand development, and other corporate-level initiatives that benefit all franchisees. This fee is subject to a minimum monthly fee, ensuring that Lendio’s brand maintains visibility and strength in the market, which, in turn, benefits each individual franchise location.
  • Additional Fees Beyond the primary fees, there are other costs associated with essential services provided by Lendio. These may include training program fees, ongoing technology platform costs, and other support services that help franchisees stay competitive and maintain operational efficiency.

Understanding these fees is crucial as you assess the financial commitment of opening a Lendio franchise.

Lendio Franchise Earnings

While specific earnings data for Lendio franchises is not available, we can provide an informed overview based on industry standards and the characteristics of this particular franchise. Financial service franchises, especially those focused on small business lending, often benefit from recurring revenue streams tied to loan origination fees, commissions from lenders, and a high volume of transactions. These franchises typically see earnings increase as they build a steady customer base, with revenue tied directly to their ability to generate leads, close loans, and provide ongoing support to clients. Franchisees in this sector often experience earnings growth as they expand their network of lenders and continue to service more businesses seeking financing solutions.

However, earnings can vary significantly depending on several factors, such as market demand, location, and the franchisee’s ability to execute effective marketing and business development strategies. Franchisees who successfully tap into underserved markets or areas with strong entrepreneurial activity may see higher returns, while those in more competitive markets might face challenges that impact revenue growth.

How to Open a Lendio Franchise

Becoming a franchisee with Lendio involves a well-defined process designed to ensure that you are fully equipped with the knowledge and resources needed to run a successful business. Here’s an overview of the steps involved in becoming a Lendio franchisee:

  1. Initial Inquiry You or your franchise specialist submits an initial inquiry basic information about your interest and background. You should also conduct thorough research on the franchise, including seeing all of the information available on the Vetted Biz franchise intelligence platform, including access to the most recent Franchise Disclosure Document (FDD).
  2. Franchise Application After reviewing the materials, you’ll submit a formal application to become a franchisee. This application will require background information, financial data, and an outline of your business experience.
  3. Franchise Interview and Discovery Day If you meet the necessary requirements, you’ll be invited to a Discovery Day. This is an opportunity to meet with Lendio’s corporate team, ask questions, and gain a deeper understanding of the franchise operations. It’s also an opportunity for both you and Lendio to assess if you’re a good fit for each other.
  4. Approval and Franchise Agreement After a successful Discovery Day and mutual agreement, you’ll sign the franchise agreement, which officially makes you a part of the Lendio network. This agreement outlines the specific rights and responsibilities of both parties.
  5. Training and Support Once the franchise agreement is signed, you will begin Lendio’s comprehensive training program. This will include both initial training to get you up to speed on the operations and ongoing support to help you succeed in the long term.
  6. Setting Up Operations After training, you’ll begin setting up your franchise operations, including securing your office location (if applicable), finalizing legal and financial arrangements, and integrating into Lendio’s technology and marketing platforms.
  7. Grand Opening With all preparations in place, you will officially launch your Lendio franchise. This marks the beginning of your operations, where you will start engaging with clients, securing loans, and building your business.

Pros & Cons

Pros

Growing Demand for Small Business Financing: Lendio operates in a booming market as more small businesses seek financing options, particularly in underserved areas. This growing demand provides franchisees with a strong customer base.

Established Brand with a Proven Model: With a decade of experience and a solid reputation in the small business lending industry, Lendio offers a well-established business model, reducing some of the risk for new franchisees.

Multiple Revenue Streams: The franchise provides opportunities for ongoing revenue generation through commissions on loans, offering diverse income streams that can help franchisees achieve financial stability.

Access to Technology and Tools: Lendio’s technology platform enables franchisees to efficiently manage loan applications and streamline business operations, giving them a competitive edge in the industry.

Cons

Dependence on Market Conditions: While demand for small business loans is growing, the franchise’s success is still somewhat tied to the overall economic climate and market conditions. Economic downturns can impact loan origination volumes.

High Level of Competition: Although Lendio offers a valuable service, competition in the small business financing space is fierce. Franchisees must be proactive and innovative to capture a strong market share.

Complex Regulatory Environment: Navigating the regulatory requirements of the financial services industry can be challenging, and franchisees may need to stay updated on laws and compliance issues to avoid potential legal pitfalls.

 

FAQs

Who owns Lendio?

  • Lendio is privately owned by a group of investors, with its leadership being part of the company’s core team. The company was co-founded by Brock Blake and Trent Miskin in 2011. Lendio is a leading online marketplace for small business loans, connecting businesses with lenders to secure financing.
  • Yes, Lendio is a franchise. It offers entrepreneurs the opportunity to become franchisees by leveraging its platform for business loan brokerage. Franchisees operate under Lendio's proven model, benefiting from its brand, technology, and network of lenders.
  • Lendio’s biggest competitor is Fundera, an online marketplace for small business loans. Other alternatives include OnDeck, Kabbage, and LendingClub, which also provide small business loans through their platforms. These companies offer similar loan aggregation services, though Lendio’s franchise model differentiates it.
  • Yes, Lendio is reputable. It is one of the leading names in the small business lending space, known for its vast network of lenders and commitment to helping businesses secure financing. The company holds high customer ratings and industry recognition for reliability and service.
  • No, Lendio is not a Merchant Cash Advance (MCA) company. Lendio operates as a loan marketplace, connecting small businesses with a range of financing options, including SBA loans, term loans, lines of credit, and more, but it does not offer MCAs directly.
  • As of the most recent data, Lendio has has over 100 locations in the U.S.
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