In addition to the famous macarons, the stores sell other pastries, desserts, and a variety of beverages.
Le Macaron was founded by a mother-daughter combo, Rosalie Guillem and Audrey Guillem-Saba, who moved to the U.S. from their homeland of France
The family quickly realized that there was a large untapped potential to bring authentic French macarons to the U.S., so the family opened up their first location in Sarasota, FL in 2009 with franchising beginning in 2012. They have expanded throughout most of Florida since then.
In addition, they have plans to share their taste in France by rapidly expanding throughout the U.S.
|Traditional Patstry Shop or Permanent Kiosk|
|Cost Types||Amount (in USD)||When Due||To Whom Payment is to Be Made|
|Franchise Fee||33,000||45,000||Upon signing FA||Franchisor|
|Opening Assistance Fee||5,000||5,000||When you sign FA||Franchisor|
|Lease Deposits, Utility Deposits, and Rent for 3 Months||15,000||30,000||As invoiced||Lessor|
|Design and Architectual Fees||6,000||12,000||As invoiced||Approved Architects|
|Leasehold Improvements||5,000||100,000||As invoiced||Contractor|
|Furniture and Fixtures||15,000||25,000||As invoiced||Suppliers|
|Exterior and Interior Signage and Graphics||1,000||8,000||As required by sign vendor||Sign Vendor|
|Initial Macaron Inventory (plus other food and beverage products and initial supplies)||6,500||42,000||As invoiced||LMFPC and Designated Suppliers|
|Liquor License||Varies||Varies||As invoiced||Gov Agencies, Lawyers, and Other 3rd Parties|
|Travel and Other Related Expenses While Training||1,000||1,500||As incurred||Airlines, Hotels, and Restaurants|
|Grand Opening Marketing||3,000||4,000||As invoiced||Suppliers|
|POS Software and Hardware||1,000||1,500||As invoiced||Suppliers|
|Professional Services||1,000||2,500||As invoiced||Accountants, Lawyers, Franchisor, Architect, ect|
|Insurance||1,500||3,500||As invoiced||Insurance Broker|
|Gov Permits and Licenses||500||1,500||As incurred||Gov Agencies|
|Additional Funds (3 months)||20,000||30,000||As Incurred||Not Applicable|
|Cost Types||Amount (in USD)||To Whom Payment is to Be Made|
|Opening Assistance Fee||5,000||5,000||Franchisor|
|Lease Deposits, Utility Deposits, and Rent for 3 Months||4,000||10,000||Lessor|
|Kiosk and Equipment||30,000||36,000||Suppliers|
|Initial Macaron Inventory (plus other food and beverage products and initial supplies)||5,000||15,000||LMFPC and Designated Suppliers|
|Travel and Other Related Expenses While Training||1,000||1,500||Airlines, Hotels, and Restaurants|
|Grand Opening Marketing||1,000||1,000||Suppliers|
|POS Software and Hardware||800||1,000||Suppliers|
|Professional Services||1,000||2,500||Accountants, Lawyers, Franchisor, Architect, ect|
|Gov Permits and Licenses||150||500||Gov Agencies|
|Additional Funds (3 months)||3,000||5,000||Not Applicable|
|Shop Location||Gross Sales (2015)||Opening Month||Franchise / Affiliate-Owned|
|Jensen Beach, FL||$166,000||oct-14||Franchise|
|Tampa, FL (Citrus Park)||$187,742||may-14||Franchise|
|Boca Raton, FL||$414,190||abr-14||Franchise|
|Tampa, FL (International Mall)||$423,307||jul-12||Affiliate|
|Winter Park, FL||$347,137||dic-11||Affiliate|
|Items||Wholesale Cost (Product Only)|
|Coffee (NESPRESSO Brand)||$0.60|
FDD Disclosure: “The following charts include historical financial information, in the form of averages and medians, for the 24 LE MACARON FRENCH PASTRIES Pastry Shops that were open and operating during the full 2018 calendar year and which did not experience any full ownership transfers. Separate charts for shops owned by franchisees and shops owned by our affiliate entities include the high and low gross sales and the average and median gross sales. A combined chart that includes both franchised and affiliate-owned shops divides the 24 Pastry Shops into four, and the average and median Yearly Sales of each quarter, or quartile, are included in such chart.”
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