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Jack In The Box Franchise Cost (Average For 2022)

Written by: Owen Boyd
Last Updated by Catalina Lima: August 26, 2022
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This article is based on the video featured above, originally recorded for Vetted Biz Youtube Channel

Jack in the Box is a quick-serve restaurant that serves foods like hamburgers, specialty sandwiches, french fries, tacos, salads, bowls, drinks, and sides. Among their popular menu items are their tacos, the signature “Jumbo Jack” burger, and waffle breakfast sandwich. 

Jack in the Box born in San Diego in 1951, and now there are over 2,200 locations. The current CEO is Darin Harris, who also serves as an Executive Vice President and director and has been with the company since June 2020. Previously, Harris was CEO of Regus North America and CiCi’s Pizza.

Contents

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How Is Jack In The Box Positiones In The Fast Food Industry?

Jack in the Box competes in the fast-food industry against big brands like McDonald’s, Burger King, and Wendy’s, as well as other nearby Jack in the Box locations. The Fast Food industry collected $278.6 billion in revenue in the last year, and it is expected to grow by 3.2% over the next five years. Distinguishes itself with its large and distinctive menu. 

How Much Is Jack In The Box Franchise?

The initial Jack in the Box franchise fee is typical $50,000. You have to pay this upfront fee when opening.

the estimated total investment necessary to begin the operation of a jack in the box franchise ranges from $1,651,500 to $2,638,600

Jack In The Box Franchise Cost

The following costs are part of the upfront costs included in the initial investment for a Jack in the Box franchise. Many of these are one-time fees that are needed to launch the franchise.

Review the chart below:

Jack in the Box Franchise Costs (2021)

Type of Expenditure Estimated Amount or Estimated Low-High Range Method of Payment When due To Whom Made
Low High
Initial Franchise Fee 0 50,000 Lump Sum At signing of Franchise Agreementr Us
Fee for trade area surveys analysis 4,500 (plus all expenses) 7,000 (plus all expenses) Lump Sum As agreed Us
Land Not included
Fee for architect/engineering services 49,000 166,000 As agreed As agreed Consultants
Environmental assessment 2,500 34,000 As agreed As agreed Consultants
On-site improvements 286,000 507,000 As agreed As agreed Contractos, Vendors, Suppliers
Building Improvements 611,000 785,000 As agreed As agreed Contractos, Vendors, Suppliers
Furniture, fixtures and equipment 408,000 469,000 As agreed As agreed Suppliers
IT equipment and installation 45,000 60,000 As agreed As agreed Us or suppliers
Computer-related services and licensing 1,000 1,000 As agreed Primarily Us
Initial Inventory 12,000 20,000 As agreed As incurred Suppliers
Pre-opening training and inventory expenses 50,000 55,000 As agreed As incurred Employees
Pre-opening additional funds 14,000 17,000 As agreed As incurred Suppliers
Uniforms 1,500 3,000 As agreed As incurred Suppliers
Operating cash 1,200 3,000 As agreed As incurred Utilities
Business licenses and utility deposits 500 3,000 As agreed As incurred Utilities
Additional funds (3 months) 165,300 458,600 As agreed As incurred Employees, suppliers, utilities
Total estimated cost for prototypical MK9 or MK10-Style restaurant (excluding land, financing and certain other costs) 1,651,500 2,638,600
Development Fee 60,000 60,000 Lump Sum At signing of Development Agreement Us
Professional Fee 1,000 5,000 As incurred As incurred Third parties
Total Estimated Initial Investment for Two (1) Jack in the Box Restaurants (based upon high / low ranges from Table Above) 3,303,000 5,277,200 See Table Above for Each Expenditure Table Above for Each Expenditure See Table Above for Each Expenditure
Total Estimated Initial Investment for a Development Agreement 3,364,000 5,342,200

Franchise Requirements

Jack in the Box doesn’t list specific requirements for potential franchisees. But they must go through the five-part approval process detailed below:

  1. Pre-Qualification: Preliminary interview, review of Jack in the Box Franchise Disclosure Document, preliminary review of franchisee background and credit
  2. Qualification: In-depth competency interview, Jack in the Box restaurant preview, a closer look at financials
  3. Due Diligence: Review of tax returns, real estate information, and business plan
  4. Approval: Panel interview with Jack in the Box leadership team, 10-week training
  5. Post-Approval: Final paperwork, orientation

Ongoing Fees

  • Royalty: 5% of gross sales
  • Royalty for Games and Devices: 40% of net revenues from games and devices
  • Marketing Fee: 5% of gross sales

How Much Do Owners Make?

Historical Gross Sales 2019

Average Gross Sales by Tier # of Units above Average % of Units above Average High Gross Sales Median Gross Sales Low Gross Sales Total Unit Count
Top 2,069,491 262 40.4% 4,092,756 1,997,451 1,705,874 649
Middle 1,481,591 299 46.1% 1,705,496 1,468,229 1,265,142 648
Bottom 994,333 358 55.2% 1,264,432 1,026,705 379,071 648
Total 1,515,423 911 46.8% 4,092,756 1,468,239 379,071 1,945

Historical Gross Sales 2020

Average Gross Sales by Tier # of Units above Average % of Units above Average High Gross Sales Median Gross Sales Low Gross Sales Total Unit Count
Top 2,230,468 249 39.3% 4,639,187 2,139,094 1,829,661 633
Middle 1,582,129 311 49.1% 1,827,847 1,574,599 1,355,103 633
Bottom 1,047,473 357 56.5% 1,354,590 1,080,760 352,915 632
Total 1,620,325 892 47.0% 4,639,187 1,575,246 352,915 1898

Historical Average Gross and Median Sales

2020 2019
Average Gross Sales Median Gross Sales # Greater than Average % Greater than Average Average Gross Sales Median Gross Sales # Greater than Average % Greater than Average
Gross Sales 100.00% 100.00% 892 47.0% 100.00% 100.00% 911 46.8%
Cost of Sales 27.5% 27.7% 895 47.2% 28.0% 28.1% 908 46.7%
Production Labor 22.6% 22.4% 865 45.6% 22.9% 22.7% 976 45.0%
Management Comp 3.6% 3.5% 806 42.5% 3.7% 3.6% 814 41.9%
Payroll Taxes/Ins 3.6% 3.5% 871 45.9% 3.8% 3.8% 866 44.5%
Total Labor 29.8% 29.6% 869 45.8% 30.5% 30.3% 883 45.4%
Gross Profit 42.7% 42.6% 902 47.5% 41.5% 41.7% 929 47.8%
Operating Costs
Advertising 4.9% 5.0% 889 46.8% 5.1% 5.1% 930 47.8%
Royalty 5.1% 5.0% 830 43.7% 5.2% 5.0% 854 43.9%
Utilities 3.2% 3.1% 826 43.5% 3.4% 3.3% 851 43.8%
Other Occupancy 11.6% 11.7% 912 48.1% 11.6% 11.8% 945 48.6
Other 6.7% 6.6% 803 42.3% 6.5% 6.5% 829 42.6%
Total Operating Costs 31.6% 31.5% 863 45.5% 31.7% 31.7% 885 45.5%
Operating Margin 11.1% 11.1% 926 48.8% 9.8% 9.9% 951 48.9%
EBITDA 12.7% 12.5% 908 47.8% 11.2% 11.2% 943 48.5%
EBITDAR 22.2% 22.1% 907 47.8% 20.9% 21.0% 943 48.5%

The median gross sales for all franchises were $1,468,239 in 2019 and $1,575,246 in 2020. 

In 2019, based on a midpoint investment of $2,145,050 with estimated profits of $164,443 (11.2% profit margin), it would take about 15 years to recoup your investment. 

In 2020, based on a midpoint investment of $2,145,050 with estimated profits of $196,906 (12.5% profit margin), it would take about 13 years to recoup your investment. 

These estimates account for the approximate 2.5 years that it typically takes for franchises in the food and beverage industry to scale up.

jack in the box franchise

Is The Jack In The Box Franchise Profit Worth The Franchise Cost?

When owners sell their franchise based on the median valuation multiple for the industry of 0.34. And the average sales total from 2019 and 2020 of $1,521,743, the franchise would sell for $517,393. This is only about 24% of the midpoint investment of $2,145,050

SPV Guarantor, LLC and Subsidiaries Income Statement:

JACK IN THE BOX CONSOLIDATED STATEMENTS OF EARNING

September 27,2020 July 8, 2019 to September 29, 2019
Revenues
Company Restaurant Sales 342,850 78,859
Franchise reveal revenues 204,317 41,046
Franchise royalties and other 177,312 39,768
Franchise contributions for advertising other services 168,812 38,657
Revenue from affiliates 800
Total revenue 894,091 198,330
Operating costs and expenses
Food and packaging 100,495 23,385
Payroll and employee benefits 104,372 23,990
Occupancy and other 52,961 12,337
Franchise occupancy expenses 124,930 23,237
Franchise support and other costs 1,237 518
Franchise advertising and other services expenses 170,277 38,657
Managament fees 40,688 12,253
Selling, general and administrative expenses 17,310 4,354
Depreciation and amortization 35,659 8,386
Impairment and other charges, net 668 14
Total costs and expenses 348,597 147,131
Earning from operations 245,494 51,199
Interest expenes, net 66,984 15,303
Net earnings 178,510 35,896

Jack in the Box SPV Guarantor, LLC and Subsidiaries provide their income statement from its inception in July 2019 to September 2019 and then from September 2019 to September 2020. When the two-month figures from 2019 are projected over a full year, net earnings increased by about 15% from about $155,789 to $178,510. A significant portion of this increase is accounted for by a 15% increase in franchise rental revenues from about $178,140 to $204,317

How Many Units Have Opened/Closed?

System-wide Outlet Summary

Outlet type Year Outlets at the Start of the Year Outlets at the End of the Year Net Change
Franchised 2018 1975 2100 +125
2019 2100 2106 +6
2020 2106 2097 -9
Company-Owned 2018 276 137 -139
2019 137 137 0
2020 137 144 +7
Total Outlets 2018 2251 2237 -14
2019 2237 2243 +6
2020 2243 2241 -2

By 2020, there were ten less locations than there were in 2018. Decreasing by 0.44% from 2251 outlets to 2241 units.

Former CMO At Jack In The Box Quotes

Former Chief Marketing Officer and Senior Vice President at Jack in the Box, leaving in December 2012 after over 22 years with the company. She was the CMO of JACK when the company faced an e.coli breakout and was on the team to help turn the image of JACK around and change customers’ perspective of the brand.

I can give you this rule of thumb,that we discovered in all the work that we did at jack in the box, and that was, for every dollar that was spent, we would generate roughly a $1.9... well, i'll just round it, $2 in profit

What you have to consider is, one, obviously the effectiveness of the product, as well as the advertising. And then of course, in the restaurant business, key is the people side, and operationally executing

At jack in the box, we would generate $1.94 for every dollar spent, so almost $2 on the return of the media... we spent about.. 4% of our media spend was doing couponing. and we got a good return on coupons as well. but you have to be careful there, because of the promotional.. the phrase we would call it is 'a promotional drug', where you can't get off it

We would buy a lot of sports, because that is the target, that's the sweet spot for the age that eat obviously fast-food, but the same for fast-casual. So, that's 18 to 34 year olds, and the supersweet spot being 18 to 24 year olds. But our target was 18 to 34, and sports is the way to go. And so some of the returns that you can get on the sports TV specifically... it's a seasonal thing too, you have to consider. so, when you're buying nfl, we would get $3 on return for every dollar spent

Conclusion

While high revenues and moderate profit margins make Jack in the Box franchises attractive. There is a very high initial investment cost. And they sell for significantly lower than the initial investment amount. Additionally, it typically takes over ten years to recoup the initial investment. And the total number of outlets is not growing. Best explore other franchise opportunities in 2022 on our portal.

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