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Massage Franchise & Business Opportunities

Massage Industry

General Industry

This industry represents an intersection between the healthcare and wellness sectors, encompassing both therapeutic and non-therapeutic services. Therapeutic massages are closely associated with the healthcare sector as a form of treatment for body aches, employing a soft-tissue technique. However, non-therapeutic massages are primarily for relaxation than physical rejuvenation purposes. While massage services are often incorporated within the broader spa industry, they are distinct in that they only offer massage services. While there are no major players in the industry with a market share of greater than 5%, dominating companies include Massage Envy Franchising LLC and Elements Therapeutic Massage Inc.

Health & Beauty Industry Trends

As the COVID-19 pandemic shut down all nonessential businesses, businesses in the beauty and health industry were not left unscathed. As these nonessential businesses were allowed to resume business with the reopening of the economy, stringent health guidelines regarding masks and social distancing limited the amount of customers that these businesses could serve, a blow to already razor thin margins. But before the pandemic, a growing economy and rise in discretionary spending allowed for this industry to expand magnificently, with more consumers opting to choose high-end, quality services for more money than try to save money on these types of luxury services. Furthermore, trends in “self-care” and the rising prominence of the health and wellness industry generated renewed interest in these types of services. As the pandemic subsides, the economy begins to recover, and household income levels continue to rise, the industry is expected to rebound.

Key Industry Numbers

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Paid-in-Full Rate

The Paid-in-Full Rate is when the SBA loan is fully paid off by the small business owner including interest, indicating financial strength.

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Charged Off Rate

The Charged Off Rate is the SBA loan default rate where loans have no confidence in being paid off by the small business owner.

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SBA Loan Success Ratio

For every 9 SBA loans fully paid including interest, 1 SBA loan was unable to be paid back, or defaulted.

*SBA Loan Data from 2010-2019

*Non-Franchise Businesses taken into account: 11,687

Massage Industry Trends

Mounting associations with the healthcare industry has strengthened the massage industry in past years, and will likely continue to do so as the economy and industry makes a rebound. This association is important because before, massage services were seen as highly discretionary spending. But as the physiological and therapeutic benefits of massages come to light, more and more people will come to see massage as more of a necessary than discretionary purchase, for the sake of health. Unfortunately, like many other sub industries within the broader beauty and health category, the intimate nature of massages and close contact prevents many businesses within this realm to reopen safely and follow COVID guidelines.

Average Health & Beauty Franchise Industry Percentage Fees

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Royalty Fee
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Marketing Fee

Standard Health & Beauty Franchise Industry Investment

$ 0 K

This metric is the standard industry investment amount for a single unit franchise investment in this industry. Our research and analytics team analyzed over 98 franchise concept investment breakdowns in order to calculate this figure.

SBA Franchise Loan Data

0 %
Paid-in-Full Rate

The Paid-in-Full Rate is when the SBA loan is fully paid off by the franchisee including interest, indicating financial strength.

0 %
Charged Off Rate

The Charged Off Rate is the SBA loan default rate where loans have no confidence in being paid off by the franchisee.

0 :1
SBA Loan Success Ratio

For every 16 SBA franchise loans fully paid including interest, 1 SBA loan was unable to be paid back, or defaulted. 

*SBA Loan Data from 2010-2019

*Franchise Businesses taken into account: 3,275

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